Vision
The vision of the Downtown
Westfield Corporation (DWC) is for Westfield, NJ to be a preferred destination
where people want to live, work, and visit.
Mission
The Downtown Westfield
Corporation, a New Jersey Main Street Community, is dedicated to promoting
Downtown Westfield as a preferred destination.
The DWC is committed to strengthening the downtown Special Improvement
District as the center of community life.
This includes improving the District’s economic viability by supporting
existing businesses and encouraging the establishment of new enterprises and
cultural activities that complement existing stores and services.
The DWC will focus on making
Downtown Westfield a safer, cleaner and more attractive pedestrian environment,
with adequate public parking in order to serve the needs of local residents and
attract new shoppers and visitors from throughout the region. It is also the goal of the DWC to preserve
the rich architectural legacy of the downtown area.
A)
Enhance
the appearance and safety of downtown Westfield
B)
Promote/Enhance
the image of downtown Westfield
C)
Leverage
and enhance partnerships to improve the downtown
D)
Receive
recognition for the work of DWC and the town of Westfield
Detailed Goals and Objectives:
·
Implementation
of the Downtown Improvement Plan
·
Implementation
of parking improvement plans
·
Implementation
of Pedestrian safety measures (signage, banners, streetscape improvements,
coordination with traffic/signalization projects, etc.)
·
Continued
enhancement of Facade improvement/historic preservation program
·
complete a review of the facade improvement program for
guidelines, funding caps, etc.
·
institute an
education campaign of the facade improvement program and services
· Ensure that trash, recycling and ongoing maintenance measures are implemented and maintained
· Implementation of other streetscape improvements (benches, trash cans, newspaper rack coordination, kiosks, banners, trees, bus shelters, bike racks, etc.)
Business as Usual:
·
Attract and
retain businesses
·
Leverage and
seek economic development opportunities
·
Update,
maintain, and promote the business, shopping and restaurant directories
·
Create and
distribute newsletter: Talk of the Town
·
Create and
manage bi-annual Destination Westfield publication
·
Create and
distribute DWC Annual Report
·
Provide
technical support for businesses/prospective businesses
·
Marketing and
coordinated image advertising for Westfield
Projects:
·
Develop
communications and public relations plans
·
Leverage TV36
opportunities
·
Create and enhance
the appearance and functionality of the website: WestfieldToday.com
·
Apply for
applicable local, state or federal grants
·
Leverage and
update information in database tool, and provide a tie-in to land use ordinance
(add additional information such as employee counts and restaurant seating).
·
Improve downtown
nightlife and promotional entertainment.
·
Continued
implementation of streetscape projects.
Promotions:
·
Develop
comprehensive promotions strategy:
·
enhance
promotions that fully leverage existing and prospective businesses and services
·
institute goals
and measures to monitor effectiveness of promotions
·
Enhance
relationships with:
·
Town government
·
Property owners,
business owners and operators
·
Westfield Area
Chamber of Commerce
·
Union County
Economic Development
·
Main Street -
state and national
·
Historic
preservation
·
Other community
groups
·
Media
·
Finalize plan of
coordination with Town and update annually
·
Facilitate a
customer friendly and timely permitting and inspections process
·
Apply for the
annual Main Street Award Application
·
Leverage media
relationships and opportunities for recognition
·
Partner with
local, state and national organizations for historic preservation and business
development