It is hard to believe that Patricia & Paul Artisans of fine Oils and Balsamics is just in their fifth year. This beautiful gourmet delight located at 20 Elm Street in Westfield New Jersey has quickly become a mainstay and has attracted food lovers and the health conscious from all over the tristate. With their array of the freshest Extra-Virgin Olive Oils available and Aged to perfection Balsamics, tapenades, Harney & Sons Teas, local honey, dipping spices, French Linens, Olives, and artisan pottery, they have become a one stop shop for entertaining, hostess and corporate gifts as well as wedding and special occasion favors.
You would think that would be enough to keep this local couple along with their daughter Erin busy but no, they have been hard at work. “We continue to grow at a steady and sustainable rate” says owner Patricia Hanigan. “We want to ensure that we are exceeding the needs and expectations of our existing customers as we continue to grow.”
During the first year, Patricia & Paul focused primarily on their Westfield location helping folks become familiar with their products and the health benefits of pure 100% Extra-Virgin Olive Oil and Balsamics from Modena Italy. “My degrees are in Nutrition” says Patricia “So educating our customers to all the benefits is important and exciting to me. It’s not often that you have a product that tastes so incredible and is so healthy!” Patricia & Paul offer evening classes and events where you and your friends may have an educational, fun, and tasty evening learning all about the wonderful world of Olive Oil and Balsamics. To schedule your event you may call Patricia directly at 908-232-EVOO (3866).
The second year, they added their website and online store, patriciaandpaul.com. This has enabled them to not only serve their local customers but, they have been able to assist customers from all over the world. “I have a woman from Australia who orders a gift basket for her family here in the States every Thanksgiving. It is so rewarding to help keep families close during the holidays.”
The third year was the year of all the farmer’s markets. “We currently participate at 12 each week. Here in New Jersey we are so fortunate to have an abundance of Fresh Fruits and Vegetables right in our own back yard—and what goes perfectly with fresh fruits and vegetables? Absolutely, Healthy Extra-Virgin Olive Oil and Balsamic!!!” You can check out their website for a list of locations and times for all the markets.
The Forth year was very exciting for Patricia & Paul with the opening of their second store located at 417 Springfield Avenue in Summit New Jersey. “We truly couldn’t have opened another store without the assistance of our daughter Erin. She has held down the fort in Westfield while we focused on Summit.” Their new store features the same delicious gourmet items and Extra-Virgin Olive Oil and Balsamics and will sure to be equally as popular with the local residents of Summit.
It has been great catching up with Patricia and I can’t wait to see what they have planned for year 5 and beyond. But, having met this wonderful family I know they will continue to work hard to focus on customer satisfaction and education while ensuring that their product is the freshest and purest available.