Grand Openings


With two new grand openings this month on South Ave. W., it's time to revisit the South Side of town! Brownie Points Bakery and Sichuan Dynasty now join Gallery U Boutique and Exquisite Bride as Westfield's newest South Ave. W. businesses. Nearby you'll find an eclectic mix of more great shops, restaurants and services, including Satsang Yoga Studio, Treasure Cove Water Sports, Pegasus Sporting Goods, Sherwin-Williams, Splash of Thai, Tutti Baci Italian Bakery & Deli, Hershey's Delicatessen, Westfield Seafood, Manhattan Bagel, The Nail Boutique, Platform Hair Studio and Evalyn Dunn Gallery.


Brownie Points Bakery (photo above) is open at 339 South Avenue W. (corner of Summit & South Avenue, directly across from the train station). Brownie Points Bakery. expanding from their Summit location, is an old-fashioned neighborhood bake shop featuring classic American desserts baked completely from scratch using real butter. They use only the best quality ingredients and are known for their cupcakes of the week, duffins (doughnut-muffins), pies, layer cakes, whoopie pies, brownies, cookies, cheesecakes, scones, hot chocolate, and organic free trade coffee including espresso and cappuccino. Owner and chief baker Bob Conway, a Westfield resident, is a former pastry cook at Gramercy Tavern in Manhattan. His beautiful new bakery has seating and also free parking in the rear of the store. Open Mon - Sat 8am-5pm, Sun 10am-4pm. 908.873.6333.


Sichuan Dynasty, an authentic Chinese restaurant, has opened at 515 South Ave. W. at the traffic circle. Reviews on Tripadvisor and Yelp cite "fresh ingredients, robust flavors, the real deal". Sichuan Dynasty offers great take out food and already has a large Chinese following. Specialties include shredded duck with ginger and twice cooked pork, plus they have interesting salads. Take a look at their online menu and enjoy free delivery! 908.317.2731.


Blow In Blow Out, the first blow dry bar to hit Westfield, is open at 17 Elm St. Blow In Blow Out offers six signature styles: The Bay Head, The Jersey Girl, The Straight Edge, Hot Buns, My Little Pony and the Glam Girl. Each blowout is $35 which includes a stimulating shampoo and conditioner. Come in a relax and leave looking fabulous. 


U Relax Foot & Body Massage is open at 241 North Ave. W. (in the former Verizon Fios location). U Relax currently has five other locations and offers foot reflexology, facial massage, whole body massage, hot stone massage and couples massage in a relaxing and fun environment. 908.654.5888.


Coming Soon:


Beauty Plus Salon is opening at 121 Central Ave., next to Williams-Sonoma. Beauty Plus Salon is passionate about bringing you the latest quality beauty products (for hair, nails and cosmetics) at discount prices and the best professional salon in one location. 


LunchBOX, a waxing salon, is coming soon to 125 Quimby St. With many locations opening in NJ, LunchBOX is a full-service speed-wax salon.  


Fiamma Wood Fired Pizza is coming to 108 Quimby St. in the space formerly Pita Grill & Creperie.  


Kitchens & Baths By Reece is planning to open at 221 North Ave. E. (next to Jay's Cycle Center). They offer stylish and elegant design and remodeling to homeowners in New Jersey and the Tri-State Areas. Their design team ensures that clients receive the best products, workmanship and service.  They are offering a pre-grand opening special of $500 off your next kitchen or bath renovation with a minimum purchase of $5,000.  Schedule an appointment today at 908.232.1114. 


C. Addams Tavern, a bar/restaurant of the Harvest Restaurant Group, is coming to 115 Elm St. Extensive renovations have begun, including a full bar and a 162-seat restaurant on multiple levels with a mezzanine and outdoor herb garden. C. Addams Tavern is expected to open by the summer.