Westfield Announcements

Downtown Westfield Restaurant Week Winter 2010 was enjoyed by diners from a broad range of towns in the tri-state area. After two weeks of great food at bargain prices, diners had the opportunity to enjoy themselves and experience our many restaurants. The DWC thanks our participating restaurants and all the diners who came out to support downtown. Random drawing winners will be announced next month. Due to the success of Restaurant Week, look for continued special menus and pricing going forward from many of our local eating establishments. Mark your calendars for another Restaurant Week in the Fall 2010.

A very special tribute will be paid to Charles Addams, the creator of The Addams Family, in Westfield, New Jersey. The Westfield Board of Education, The Downtown Westfield Corporation, The Westfield Historical Society and The Charles Addams Art Scholarship will be unveiling six huge wooden letters that spell out the name ADDAMS. Each letter will be decorated by the Westfield school system. It has been described as "...a cross between The Hollywood sign and The Cow Parade." It will be a combination of original artwork and cartoons. Some of those images will come from THE ADDAMS FAMILY A NEW MUSICAL, which debuts on Broadway April 8, 2010. 

 

Our special event will take place on Monday, April 5th, 2010 at 1 pm in Westfield. Check back for details soon!

 

Click here for more information about Charles Addams: http://www.theaddamsfamilymusical.com/about.php 

by Millicent K. Brody

February 28th, 2010

 

Create your own big Splash and watch for the opening of Splash Boutique. Located at 15 E. Broad Street, owner Otha Vykhopen is bringing her special brand of style to Downtown Westfield.

 

“We’re excited about opening our first store in beautiful Downtown Westfield,” said Ms. Vykhopen. “We’re exceedingly proud of our European and American collections. We’re gearing our brands to meet the desires of our clients.”

 

Visitors to Splash will find J-Brand Jeans-USA, True Religion-USA, Kova & T-USA, Class Roberto Cavalli-Italy, RED Valentino-Italy, Celyn b-Italy, Rizal-France, Guerriero, Italy, Scervino Street-Italy, and Angelo Mozzillo-Italy.

Westfield, NJ/ February 2, 2010 -- Weichert, Realtors announced Harvey Tekel of the Westfield office was named Manager of the Year for the region for 2009. The award recognizes and honors individuals who have demonstrated exceptional management skills and led their office to achieve outstanding results in 2009. The region consists of more than 20 offices throughout Warren, Hunterdon, Somerset, Union and Mercer Counties and the Lehigh Valley area in Pennsylvania.

 

In 2009, the Westfield sales team helped numerous families and individuals realize their dreams of homeownership by providing informed sales associates, customized marketing plans and by offering clients financial and moving-related assistance through Weichert Gold Services.

 

"This award recognizes Harvey’s management ability and dedication to see his office succeed," said Joe McDonald, regional vice president for Weichert, Realtors. "Harvey understands the needs of his sales associates and is committed to providing the support and tools for them to stay productive and beneficial for clients."

 

Tekel joined Weichert in 1996 and was named a manager in 1999. He is responsible for the day-to-day management of the Westfield office which specializes in providing high quality real estate services to clients in Union, Essex, Middlesex, Morris and Somerset Counties.

 

To speak to Tekel or one of his experienced agents please call the Weichert’s Westfield office at (908) 654-7777, located at 185 Elm Street.

 

Photo above: (From left to right) Jace´ Botti, Head of Residential Sales, Harvey Tekel, Weichert Manager of the Year, Joe McDonald, Regional Vice President, James Weichert, Jr., Vice President and James M. Weichert president and founder of Weichert, Realtors.

 

Photo courtesy of Weichert, Realtors

 

The annual newsletter is now available online. This beautiful 4-page report highlights the efforts by the Downtown Westfield Corporation and it's Main Street Volunteers. This newsletter was distributed in the Star Ledger, Suburban News, and in The Westfield Leader with over 80,000 copies printed.

 

Click here to read the publication.

 

As published in NJ Monthly Magazine, Posted February 17, 2010 by Jessica Remo.

 

It’s no secret to savvy Union County shoppers: The preppy, Main Street-vibe of downtown Westfield is the perfect alternative to the hassle and drear of the mall. And because it’s a bona fide dining town, refueling is easy—and requires no food court.

 

Shop till you drop: Besides mall-standard chains (Gap, Ann Taylor, Banana Republic, to name a few) and a big-name department store (Lord & Taylor), this downtown is full of cute independent boutiques. Fashionable ladies will want to peruse the goods at spots like Menina (27 East Broad St., 908-654-0358) and accessories boutique Rhain (129 East Broad St., 908-518-0700). To really splurge, complete the ensemble with a pair of imported-Italian stilettos from upscale shoe store Sole (201 East Broad St., 908-654-7800, italiansole.com). Equally stylish men will appreciate the custom-tailored shirts and suits at John Robert (31 East Broad St., 908-232-9511). And for hip baby and kid gear (think teeny Led Zeppelin tees), check out Pumpkins & Petunias (258 East Broad St., 908-654-1600, pumpkinsandpetunias.com), which is way more rock ’n’ roll than its name suggests.

Great for gifts: The Farmhouse Store (221 East Broad St., 908-654-0444, thefarmhousestore.com) is fun even if you don’t buy a thing. The expansive shop is made for browsing and packed to the gills with handmade furniture, pottery, textiles, art, jewelry, and, naturally, those oh-so-farmhouse-y barn stars. In business since 1934, The Town Book Store (270 East Broad St., 908-233-3535, townbookstore.com) is the last independent bookstore in the county, and also hosts author meet-and-greets several times a month.

Take a hike: When you’ve had enough shopping, stroll through picturesque Mindowaskin Park (East Broad St. and Park Dr.), just steps from the main strip. You’ll probably spot prom-goers or brides and grooms taking photos beneath the bandstand, along the bridge or in front of the pond. Kids will love its playground, and everyone loves the summer concert series.

Bring your own: Westfield dining is mostly BYO, and Cool Vines (23 Elm St., 908-232-5050, coolvines.com) is your friendly neighborhood sommelier—literally: The first shelves you’ll see are the shop’s “Restaurant Row” picks, bottles they suggest to pair with the cuisine at different local restaurants. Even better, staffers are friendly and unintimidating (whether your wine knowledge tends to novice or oenophile), they host free weekly tastings, and bottles are organized by taste instead of region, for easier browsing. No wonder the place won our award for Best of NJ 2009.


Stay for dinner: The Brick Oven (BYOB, 117 Quimby St., 908-317-9500) serves up Italian trattoria fare with yummy thin-crust pizza (fresh out of the wood-burning oven, of course), pasta, and lots of daily specials, all at an reasonable price. 16 Prospect (16 Prospect St., 908-232-7320, 16prospect.com) offers small plates perfect for sampling and sharing (there are full-size entrees, too) and live music most nights. For fancy, authentic French, try the perennially award-winning Chez Catherine (431 North Ave. West, 908-654-4011, chezcatherine.com). Seafood-centric Limani (BYOB, 235 North Ave., 908-233-0052), the Greek word for port, is a local favorite for its raw bar and fresh fish.

Don’t forget dessert: One square block in this downtown is a chocoholic’s dream and a dieter’s nightmare. The proof is in the giant cupcakes at Crumbs Bake Shop (130 East Broad St., 908-232-5527, crumbs.com), the homemade truffles at Brummer’s Chocolates (125 East Broad St., 908-232-1904), the yummy Italian cookies at Bovella’s Pastry Shoppe (101 East Broad St., 908-232-4149), and the best gelato this side of Italy (try the dulce de leche) at The Chocolate Bar (112 Quimby St., 908-389-9000).

 

Photo by: James Kirkikis

 

By Millicent K. Brody for www.thealternativepress.com

2/10/2010

 

It’s time for the Official 2010 Celebration of Restaurant Week, $20$10. For one week, that is Sunday, February 21 through all day Saturday, February 27th, you will be able to dine in Downtown Westfield for the mere price of $20 for a two course dinner, and $10 for a two course lunch. (Beverages, dessert, tax and gratuities are not included. Check www.WestfieldToday.com for a complete listing of all participating restaurants and some exclusions.)

 

"We all need a special reason to celebrate the New Year, 2010," said Sherry Cronin Executive Director of Downtown Westfield Corporation (DWC). "Some of our favorite best and trendiest restaurants are doing all they can to welcome us for an affordable lunch or dinner. During Restaurant Week, you may enjoy a selection of great meals all around Downtown Westfield for either $10 for lunch or $20 for dinner."

 

In addition, the DWC is offering a random drawing for a $20 Gift Certificate for each participating restaurant, as well as a bonus $10 Westfield Parking Card. Imagine, two drawings per restaurant, and YOU may be one of the lucky winners!

 

Drawings will take place at the end of Restaurant Week. ALL diners who complete a Restaurant Week form are eligible to win. You must provide your email address to be eligible for the bonus drawing for the Parking Card. Just fill out your entry form during or after your meal at any participating restaurant. 

 

Executive Chef and an Owner of Ferraro’s, Giuseppe di Pietro has been working diligently on his menu.  "Many of our favorite dishes will be featured to honor the occasion," he said. "You’ll be able to order your favorite Chicken Giuseppi and Ana’s famous sausage lasagna all-week-long. Imagine 7 whole days and nights of your favorite dishes at a very special price. Should you wish to dine on the more formal side, be sure to call for reservations: 908.232.1105."

 

"Visitors are always welcome to come and be part of the family tradition on our casual side," he adds. "Please remember, drinks, dessert, coffee, tax and tip are extra."

 

"We’re looking forward to Restaurant Week," said George Vastardis, proprietor of Limani Seafood Grill, 235 North Avenue W. "We believe Restaurant Week allows us the opportunity to showcase the great food and service we have to offer. During this special week, people who don’t ordinarily get out to lunch or dinner have the option to experience our restaurant. At Limani, we’re offering the "Best-of-Our Best". Please remember to call for reservations, and we’ll be happy to serve you." (908.233.0052)

 

"All of the participants are really excited about celebrating Westfield’s Second Annual Restaurant Week," said Jamie Lemberg, Online Marketing Manager for Downtown Westfield Corporation. "They are looking forward to all of the excitement generated by the occasion."

 

Sonny Acquaviva of Acquaviva delle fonti, 115 Elm Street, (908.301.0700), has very special offerings for Restaurant $20$10: "We change our list of specials daily, so people can look forward to new and exciting dishes all week. We’re really happy to celebrate Restaurant Week, $20$10," he said.

 

Adding to the pleasure of the event, CoolVines will be offering wine pairings for each BYO Restaurant. In addition, they will be offering a 10% discount to anyone who mentions Westfield Restaurant Week.

 

For the complete story, visit http://www.thealternativepress.com/article.asp?news=9899&Celebrate-Downtown-Westfield-Restaurant-Week-$20$10

 

Photo: Sonny Acquaiva awaits friends for $20$10 Restaurant Week. Photo courtesy of Millicent K. Brody

 

The February Issue of Westfield Today, Downtown Westfield's email newsletter is now available. Click here to read the latest issue.

 

Sign up for future issues.

 by Millicent K. Brody

 

You’ll Find it All at Bittersweet Design  

 

Westfield NJ, February 4th, 2010 -- Edie Isoldi is living her dream. As the owner of Bittersweet Design, a great “secret shop” on Lenox Avenue, she is having the time of her life. Visitors entering the bustling shop get a rush of excitement. Floors, corners, shelves and cubbies are filed with trendy jewelry, hand bags, wallets, lovely pins, pill boxes, business card holders, picture frames, bracelets, stunning scarves, belts, beautiful gifts for the home, and a thousand and one other fabulous things you not only want, you actually believe you have to have. 

 

Think trendy Pearls! You’ll find reams of bracelets, necklaces rings, and earrings in colors of black, pink, soft white, and even gold.   “We’re carrying a line of linen and leather bags that arrive in colorful print colors,” said the owner. We also carry carry a plethora of handbags in every style and color to fit every price point.”    

 

Literally born to shop, Edie made the decision to own a shop filed with fashion-forward merchandise. After scouting the area, her son Frank D., a realtor with Caldwell Banker, found her the perfect location. “I signed the lease, and hit the road shopping,” she continued. “New merchandise comes in every day. At Bittersweet Design, we like to think we have the perfect gift to suit any and all occasions.”  

 

From fabulous shawls, and wallets, to teeny reading glasses, to designer belts to suit ever area of our wardrobe, to candles, and decorative rings, it’s all there. Fans of sunflowers are able to purchase decorative pillows in cranberry red blazing with gorgeous yellow blooms. You’ll also like the array of Mariposa silver plates carved in sunflower designs. They’re the perfect answer to decorative serving pieces for sandwiches and sweet treats. Purchase Mariposa chickadee salt and pepper shakers for your own use, or treat friends or family with a special gift they’ll treasure.  

 

Visit the New Born section. Jam packed with darling gifts for the baby, choose shawls, blankets, tooth fairy boxes, cups and bowls, and cuddly stuffed animal.  Don’t forget Grandma. She’ll love a fabulous leather photo envelope for her purse. They come in joyous colors of pink, jeweled green, lavender, and black. They are also generously priced. Just half of what you’d pay in a more expensive shop. Need an evening bag? You’ll find it difficult to make a choice. An entire section is literally filled with the perfect purse to match your glamorous outfit.

 

Location: Bittersweet Design, 212 Lenox Avenue, Westfield Phone: (908) 389-0330 Hours: Open: 10 a.m. to 5:30 p.m. Monday to Friday. 10 a.m. to 5 p.m. Saturday.  Description: Located just around the corner from the Westfield Post Office, Bittersweet Design is chock full of everything you must have at a price you can easily afford. . FYI: Major credit cards accepted. Glorious gift wrapping

It's time for a change...This Valentine's Day present your loved one with an Original Floral Oil Painting by the artist Murray Smith @ 25% off our regular retail price.  ** or any other floral art.

It has no calories and will live forever! Promotion ends on February 14,2010.

Evalyn Dunn's Gallery
549 South Avenue West
908.232.0412
www.evalyndunnsgallery.com

since 1958 - the tradition continues

 

Valentine's Dinner at Limani Seafood Grill
A special Valentine's dinner is being offered Friday, Saturday and Sunday, February 12, 13 & 14. Their Valentine's weekend menu is all la carte and will feature specials with fresh fish and unique preparations. Call for details and reservations. 235 North Ave. W., 908.233.0052.  

 

Valentine's Menu at Chez Catherine
For Valentine's Week they will have an elegant tasting menu price fixed at $65 with optional wine pairing. Visit the web site to view the menu offering. This menu will be the only menu available on Sunday, February 14th, available from 4pm to 9pm. They also have a Mid-Week dinner menu (3 courses priced at $35) available Tuesday through Thursday from 5:30pm to 9pm. 431 North Ave. W., 908.654.4011. www.chezcatherine.com   

Intimate Valentine's Dinner at Feast Catering Join Feast Catering on Saturday February 13 for an intimate 5 course Valentine's dinner. Cost is $115 per person plus gratuity. Book early as seating is limited.  27 Elm St., 908.654.0045. 
www.feastcateringwestfield.com

Valentine's Brunch at Ana Beall's
Valentine's Weekend isn't JUST for lovers...  Bring your best friends, your family, or your sweetheart, and enjoy their special Valentine's weekend brunch, with a la carte pricing ranging from $6.99 to $13.95. You can also make plans for their special 5-course prix fixe Dinner ($45) on Friday and Saturday evenings, or come by with friends and share a few "small plates" and good conversation! For details on Valentine's weekend menus and to make reservations, call 908.264.4221. 415 Westfield Ave. www.anabeallstearoom.com  

 

Valentine's Dinner at Jeffrey's Cupid is looking for you and your special loved one at Jeffrey's of Westfield, featuring a special Valentine's menu Friday, February 12 to Sunday, February 14. Call today to make your reservation.  114 Central Ave. 908.232.4517.
www.jeffreysofwestfield.com  

 

Red Velvet Cakes from Bovella's Bovella's Pastry Shoppe offers Red Velvet heart cakes, cupcakes and cheesecakes, great for Valentine's Day or any day!  101 E. Broad St., 908.232.4149. www.bovellas.com    

 

Valentine's Cake from Cold Stone Creamery Cold Stone Creamery has created a fantastic tasting Valentine's Day Cake:  it is a Chocolate, Strawberry Cake topped with Strawberries.  $3 OFF any size you purchase with a copy of this promotion. 163 E. Broad St. 908.518.0044. www.coldstonecreamery.com

Friday, February 12, 2010

Scent-ual Seduction: Couples Night at Bath Junkie  

You already have your perfect match, now you'll have your perfect scent. Come Friday night February 12th, 7-9pm. Your ticket allows you to create a custom scented hydrating body mist from Bath Junkie, experience a stimulating hand massage by in touch therapeutic massage, savor coffee from Rockn' Joe, and enjoly desserts from Bovella's Pastry Shoppe. The cost is $15 per couple, $10 per person. 221 North Avenue East, Westfield NJ 908.264.8633. Call to RSVP for your spot!

 

Saturday February 13, 2010

Feast Catering Presents a Valentine's Dinner & Wine Evening  

Join Feast Catering on Saturday Februaury 13, 2010 for an intimate Valentine's dinner and wine evening. Your 5-course dinner and 5-course wine paring begins with Champagne at 7:30pm. Cost: $115 per person plus gratuity, book and pay in full by Feb.1st and pay $99.99 per person plus gratuity. Book early as seating is limited. 908.654.0045.

 

 

 

Sunday February 14, 2010

CoolVines Offers Valentine's Day "Bistro" Dinner 

CoolVines of Westfield NJ has teamed up with the italian pantry bistro of Cranford NJ to offer an elegant Valentine's Day dinner, Sunday, February 14th at 5pm. Start with an amuse bouche of italian pantry tuna tartar, followed by Saffron infused popparadelle with sweet pepper braised osso bucco and red wine reduction, pared with Barbera Zerbetta 2007. Continue with a young mesclun salad with wildflower honey vinaigrette pared with Marco Cecchini 2007. Roasted organic chicken with Pomegranate risotto is pared with Ripasso Villa Monteleone 2004, and for dessert red velvet cupcakes with Godiva frosting pared with Muscat Mont Tauch, France. Price is $65, tax and tip included. For reservations, call CoolVines 908.232.5050.

 

 

Valentine's Tea Party Hosted by Creative Kids and Tea Time and Tiaras  

Join February 14th for a Valentine's Tea Party Hosted by Creative Kids and Tea Time and Tiaras. Cuddle with your cupids and ask them to "Be Mine" with an afternoon of cookies and tea (really your choice of Pink Lemonade or Apple Juice). Dress Up in our collection of Boas, Necklaces, Tiaras and Pirate Costumes. Get Creative with an Arts and Craft Project. Enjoy an Interactive Storytime. Each child will receive a Chocolate Teacup Lollipop from Sweet n Fancy. The cost is $25 (per one adult and one child), $15/ each additional child or adult. Registration is required. Space is limited! Session 1: 2:30-3:30 Ages 2 1/2 to 5 years old. Session 2: 4-5pm Grades K-4th. Creative Kids is located at 1008 South Avenue West, Westfield, NJ 07090. For more information, contact (973) 289-4934 or register at: http://teatimeandtiaras.com/events.htm

 

WESTFIELD, N.J.  -- January 21, 2010 – Ahrre’s Coffee Roastery in Westfield will celebrate its 20th anniversary by offering customers a free cup of coffee all day, every day, for the entire week of February 8th through 13th.  Additionally, each pound of coffee will be discounted by $2.00 and everything else in the store will be 20% off!

 

Since 1990, Ahrre's Coffee Roastery has been providing North Jersey with the finest fresh-roasted coffees available.  Proprietor Ahrre Maros fell in love with everything about coffee back in the mid-1980's, while living in the San Francisco Bay area, stating, “The cafe scene and coffee-drinking are an integral part of the culture out there." With the urging of friends, and the endless complaints about a lack of good- tasting, fresh-roasted coffee in this area, he took a job at  his favorite West Coast coffee shop, Peets Coffee & Tea, where he learned all he could about the business of roasting and providing the community with a great cup o’ java. He took the plunge and opened his first shop in Cranford on February 10, 1990. He opened his second shop in Westfield, and third shop, the short-lived Common Ground Cafe, in Summit, before celebrating his third year in business. In 1996, Ahrre’s Coffee Roastery established a web-presence and has since become a premier source for quality coffee to discriminating coffee-drinkers worldwide!

 

Ahrre’s passion did not end there.  Ahrre still longed for the coffee culture he left behind in California. So, in the Fall of 2000, he joined the Reverend Jeff Markay of the Springfield Emanuel United Methodist Church, in launching the Coffee With Conscience Concert Series.  This award-winning series -- now in its tenth season -- presents professional and touring singer/songwriters in concert, in Westfield. The series provides the community with an evening of excellent music in a comfortable setting, and the proceeds from each performance are donated to local nonprofit organizations.  According to Ahrre, “The events are intended to provide the type of entertainment that is missing from so many of our communities…entertainment that fosters community and friendship, is structured around a good cause, and presents a win-win situation for everyone involved.”   

 

Ahrre’s Coffee Roastery is located at 104 Elm Street in Westfield.  Visit the virtual roastery online at: www.ahrre.com and learn about upcoming concert performances at www.coffeewithconscience.org

 

Dine at Westfield's Best of the Best in 2010 for only $20 and $10!

 

Westfield NJ -- Enjoy lunch or dinner at downtown Westfield's best and trendiest restaurants during Restaurant Week, February 21st through the 27th. 

Downtown Westfield will continue its tradition of Restaurant Week after the popular success of its fall premiere. From Sunday, February 21 to Saturday, February 27 (including Saturday), enjoy dining at your favorite restaurant for a reduced price. Take advantage of wonderful cuisine, and order any two-course dinner for $20, and any two-course lunch for $10. Prices have been fixed at these prices to offer diners a great bargain in the year 2010. Beverages, tax and gratuities are not included in any Westfield Restaurant Week price-fixed menu.

 

Check your calendar! Beat the crowds! Make reservations in advance by calling your favorite restaurant directly. If you can't schedule dinner reservations, then book a table for lunch.

 
A drawing sponsored by the Downtown Westfield Corporation will be held at each participating restaurant for a $20 Gift Certificate to that restaurant and a bonus drawing for a $10 Westfield Parking Card. There will be two drawings per restaurant. The drawings will take place at the end of Restaurant Week. Entry forms will be available at each participating restaurant and all diners who complete the form are eligible to win. An email address is required for the bonus parking card eligibility.  

 

Some of the participating restaurants include: Limani Seafood Grill, 16 Prospect Wine Bar & Bistro, Aquaviva delle fonti, Mojave Grille, Theresa's, Isabella's American Bistro, The Brick Oven, Splash of Thai, Jeffrey's of Westfield, Cosimo’s, Gabi’s Sushi & Noodles, and The Office Beer Bar and Grill.  

 

To enhance your dining experience, CoolVines will be offering wine pairings for each BYO Restaurant and offering a 10% discount to anyone who mentions Westfield Restaurant Week during Restaurant Week.

To view the list of participating restaurants and for more details, visit www.westfieldtoday.com or call the Downtown Westfield Corporation at 908.789.9444.

 

Photo caption:  Diners enjoying Fall 2009 Restaurant Week at Acquaviva delle fonti, just one of the many restaurants that will welcome diners during the upcoming Westfield Restaurant Week to be held February 21 through February 27. 

 

Contact: Jamie Lemberg (908) 789-9444, Online Marketing Manager, Downtown Westfield Corporation

 

Enjoy their “Small Plates” Menu

Serving a menu of tasty, shareable plates on Friday and Saturday nights, alongside their Supper menu, come over after work, meet up with your friends, or make it an informal date. BYO and spend the evening grazing through one (or many) of more than a dozen appetizers. 

 

Seafood Cakewalk - Mini-Crab Cakes and Mini-Shrimp Cakes served with a Red Pepper Remoulade.

 

Pulled Pork BBQ Sliders on miniature potato rolls with extra BBQ Sauce for dipping.

 

Caprese – Crostini topped with fresh Mozzarella and Oven Roasted Tomatoes.

 

Champignon – Crostini spread with Herbed Goat Cheese and topped with Sautéed Mushrooms, Baby Arugula, and accented with Truffle Oil.

 

Castillian – Crostini topped with Manchego Cheese, Spicy Chorizo, and a Sweet Red Pepper Chutney.

 

Burmese Shrimp -- Jumbo Shrimp marinated in a Burmese Curry and grilled. Served with a Yogurt and Cucumber sauce for dipping.

 

Vegetarian Quartet, featuring our housemade pickled

 

Saffron Red Onion slices, Black Pepper Sesame Cucumbers, Sweetened Rice Wine Radishes, Smoked Paprika Carrots.

Trio of Hummus, served with housemade crackers or crostini, and featuring: Spicy Chili Garlic Hummus, Roasted Red Pepper Hummus, Lemony Cucumber Hummus.

 

Ratatouille served in Wonton Crisps.

 

Starting on January 15th – Friday and Saturday evenings only.  

 

Shogun Wok A new Japanese, Chinese and Thai restaurant has recently opened at 515 South Ave. W. (next to Allstate at the circle, in the former location of Hon Bang Sushi). $1 delivery charge on phone or online orders. Call 908.232.1188 or order online www.shogunwok.com.    

 

Shampooch Professional dog grooming & pet supplies, now open at 205 South Ave. W. (across from CVS, next to Serenity Nails & Spa). New clients receive 20% off thier first haircut or bath.    

 

D&G Gift Gallery is now open at 200 Central Ave. at the corner of Central North Aves. They offer quality European Decor and accessories for home and office. 908.301.0110.  

 

Subway will be opening at the corner of Quimby and Central Ave. This is the second location of Subway in Westfield with the same owner as the South Ave. store. Construction is currently underway.    

 

Turning Point Restaurant, serving breakfast, brunch and lunch will be opening at 137 Central Ave., the former location of Bombay. Construction should begin soon.  www.theturningpoint.biz. 

Kiehl's Since 1851 is converting to a L'Oreal Designer Fragrance and Cosmetics Store at the end of January. They will offer 20-30% off retail prices for L'Oreal products. L'Oreal is the parent company of Kiehl's and the store will sometimes carry Kiehl's discontinued products. 132 E. Broad St., 908.389.1719.  www.kiehls.com  

 

The Westfield Running Company is planning to move from their current location at 17 Elm St. to the old Blue Tulip space at 123 Quimby Street on March 1.  908.654.9900. www.therunningcompany.net  

 

Westfield Sleep Center recently moved from South Ave. to 125 Elm St., the former location of Smith & Hawken. In addition to Sealy, Stearns & Foster and Tempur-Pedic lines of mattresses, they now have an expanded children's furniture line, exquisite handcrafted beds with custom finish options, plus linens, comforters and pillows. Stop in for great savings during their grand opening sale and enjoy friendly service by non-commissioned sales people. 908.232.8060. www.mymattresscowboy.com

You may have shopped for everyone on your list last month, but now is the time to visit your favorite stores for bargains for yourself! Check out these amazing deals going on now at our downtown retailers and stock up on your own wardrobe items.

 

Randal's Shoes UGGS for women and children are still available, including boots and slippers. 82 Elm St., 908.232.3680.

 

Williams-Sonoma Winter Sale up to 75% off throughout the store. Quantities are limited. 127 Central Ave. 908.301.0075. www.williams-sonoma.com  

 

Lucky Brand Jeans Twice Yearly Sale. Enjoy 50% off select items thru 1/10/10. 253 E. Broad St., 908.518.1794.
www.luckybrand.com  

 

Ann Taylor Semi Annual Sale 30-70% off. 167 E. Broad St. 908.301.9701. www.anntaylor.com  

 

GAP and GAP Kids Up to 70% off select styles. GAP 207 E. Broad St., 908.654.8260; GAP Kids 234 E. Broad St. 908.233.2723. www.gap.com  

 

Janie and Jack Season finale sale up to 60% off select items. 200 E. Broad St. 908.232.3721. www.janieandjack.com  

 

Nirvana Up to 50% off. 218 E. Broad St. 908.232.5774. www.shopnirvana.com  

 

White House/Black Market Winter Sale up to 60% off original prices. 206 E. Broad St. 908.233.1008. www.whitehouseblackmarket.com  

 

Esprit Up to 70% off select styles. 151 E. Broad St. 908.233.7878.
www.esprit.com  

 

Chico's Up to 65% off select styles. 76 Elm St. 908.301.1737. www.chicos.com  

 

The Children's Place Up to 50% off select items. 177 E. Broad St., 908.789.7542.  www.childrensplace.com 
 

 

Victoria's Secret The Semi-Annual sale - save up to 50% off select items. 233 E. Broad St. 908.518.0859. www.victoriassecret.com  

 

Sadie 50% off almost everything in the store. 107 Prospect St., 908.654.3800.  

 

Sole 20 to 70% off regular price on select boots, 50% off select men's shoe, and 30% off all handbags now through January 31.  201 E. Broad St., 908.654.7800. www.italiansole.com    

 

Mademoiselle 50-80% off a limited selection of suits, dresses and gowns. 107 E. Broad St. 908.233.0763. www.mademoisellenj.com    

 

Aerosoles Take an extra 25% off All Boots 1/7-1/18. 161 E. Broad St. 908.232.2963. www.aerosoles.com  

 

 

Douglas Cosmetics
SUPERSIZE your purchase and SAVE with Clinique! Clinique Super Size Dramatically Different Moisturizing Gel or Lotion (6.7oz) ONLY $35. Clinique Jumbo Liquid Facial Soap (13.3oz) ONLY $26. While supplies last.127 Central Ave., 908.928.1122. www.douglascosmetics.com. 
 
The Eardly T. Petersen Co.
The original, portable Infrared Space Heater Sun Cloud - for over 30 years. Save up to 30% on your Heating Bills! 224 Elmer St., 908.232.5723. http://www.etpetersen.com 

Robert Treat Delicatessen is now taking orders for football playoff gatherings, Super Bowl, and all your upcoming events. They are also taking orders for their homemade chicken pot pies, made fresh every Thursday, pick up after 11am. Order early to avoid disappointment. 113 Quimby St., 908.232-0925. www.roberttreatdeli.com
 
Cold Stone Creamery suggests you order desserts now for your Football Super Bowl Party. Take $2 Off a 6 pack of their 'super' tasting ice cream Cupcakes.163 E. Broad St. 908.518.0044. www.coldstonecreamery.com
 
16 Prospect Wine Bar & Bistro is proud to announce that Jazz great Carrie Jackson has joined them on Thursday evenings. Ms. Jackson is accompanied by her Jazz All-stars. Stop by to experience a Jazz legend. 16 Prospect St., 908.232.7320. www.16prospect.com

 

CoolVines
To kick off the new decade, CoolVines is offering 10% off all wine purchases to the employees of fellow Westfield merchants and businesses.  Come in and sign up now! 23 Elm Street, 908.232.5050 www.coolvines.com

 

 

For the second straight year, the Downtown Westfield Corporation has sponsored the Miracle on Elm Street shopping spree contest with great results. The event, which asked contestants to complete entry forms at their favorite downtown businesses or at the www.WestfieldToday.com website, offered weekly gift card prizes of $150, $100 and $50. The gift cards can be used at any downtown store or restaurant at the choice of the winner. There was also a bonus drawing for a $20 parking card each week.

 

Winners were drawn at random on December 5, 12, 19, and 26 - with the final drawing taking place on January 2. Contestants had to be 18 or over to enter, and completed entry forms were placed in either of two special mailboxes. These mailboxes were located at the corner of Elm Street and E. Broad Street and on the corner of South Avenue and Summit Avenue.  

 

There were 646 entry forms submitted in the first three weeks alone. Applicants originated from states as far away as Massachusetts and Virginia, which demonstrates that Westfield truly lives up to its name of 'Welcome Home to Westfield' during the holiday season.  

 

The first week's drawing, held on December 5, featured $150 winner Dolores Keegel of Edison, NJ, who requested gift cards from Trader Joe's and the Children's Place. The $100 winner was Annemarie Yoos of Piscataway, NJ who selected a Lord & Taylor gift card, while $50 winner Jessica Styler of Mountainside, NJ elected for a Victoria's Secret gift card. Sandi Tortorella of Scotch Plains won the bonus drawing, and received a $20 parking card. The second week's winners included Westfield residents Robert Kerwin, Helene Pacifico, and Asima Jansveld who won a $100 gift card to Ferraro's, a $50 gift card to Sweet Waters Steak House, and a $20 parking card, respectively. The $150 winner, Michael Pellino of Roselle Park, received his gift card from Lord & Taylor. The drawing held on December 19 went to $150 winner Kate Gromyko of Cranford, $100 winner Gloria Wimberly of Newark, $50 winner Patti Gibbons of Westfield and bonus drawing winner Karen Brody of Vauxhall. Gift cards were purchased from Lord & Taylor, Coldwater Creek and Eileen Fisher.  The December 26 drawing was won by all Westfield residents Pat Gibbons ($150 in gift cards to Talbot's and Xocolatz) Glen DuMont ($100 in gift certificates to Theresa's, Mojave Grille and Isabella's) Peter Warren ($50 gift card to Trader Joe's), and Gary Siegel ($20 parking card). The final drawing, held on January 2, included Westfield winners Amy Herber ($150), The Fromm Family ($100), and Jennaea Gearhart ($20 parking card). Julie Jacobs of Scotch Plains received $50. They have not yet chosen from which businesses they will receive gift cards.

According to Sherry Cronin, Executive Director of the Downtown Westfield Corporation, "We are pleased with the level of participation, not only with the community but also the merchants and restaurants which have embraced this promotion and encouraged their customers to enter the contest. Also, the range of demographics proves that Westfield continues to be a preferred shopping and dining destination".   The DWC is the management entity of the Special Improvement District and one of only 26 Main Street communities in New Jersey.

Join the WSO Saturday February 20th at 8.00pm, at Union County PAC, Rahway, NJ.

 

VARIATIONS ON A LATIN BEAT

 

A Tango Fantasy with Carolina Jaurena, Missy Mazzoli – These Worlds In Us, A Meet the Composer world premiere, Gershwin – Concerto in F, soloist Elena Batkst, De Falla – The Three Cornered Hat.

 

Explore the aromatic flavors of the Spanish Diaspora through its varied dance rhythms and seductive melodies, culminating in the visual spectacle of Tango master Carolina Jaurena!

 

By Millicent K. Brody, as published on www.newjerseylife.com/shopping

Ed Menapace and Bill Curtis have owned the The Farmhouse Store in Westfield for three years. Formerly located on North Avenue, the partners moved their exciting emporium to East Broad Street in August 2009. Much like a craft museum, you can’t simply stroll through the store. You must take time to enter and browse the shelves, baskets, buckets, tables, floors, and walls.

“We source our craftspeople from all over the country,” says Menapace. “We have hand-hewn tables from Pennsylvania Amish woodworkers; glass from glass blowers in Seattle, Washington; pieces from New Jersey weavers; and jewelry from San Francisco and the Catskill Mountains, in New York. Our working artists are dedicated to creating the finest American crafts.”

“I started out working as a buyer in an American crafts gallery,” explains Menapace. “As the years progressed, I gravitated to the furniture industry. I took pride in knowing that every bit of furniture was made by families living in North Carolina. When the furniture industry moved overseas, I decided to bring Americana back to New Jersey. That’s when we opened The Farmhouse Store.”

As visitors stroll the more than 3,000 square feet of The Farmhouse Store, they’re completely mesmerized by all of the merchandise lurking in every corner, hutch, basket, and wall. Every handcrafted farmhouse table is loaded with textiles, jewelry, wood, metal work, and blown glass. Stop and admire the magnificent reclaimed barnwood farmhouse tables highlighted with amazing throws from New Hampshire. There’s also handmade pottery that’s both useful and beautiful, among other offerings, such as Frazer Fir candles, which have been a hit over the holiday season.

In addition to all of the beautiful objects for your home, you’ll love the affordable jewelry. I dazzled a friend with a funky, forest green beaded ring, which she absolutely loves.

So, if you find yourself strolling around picturesque Westfield, do stop in. One word of warning, though—it’s almost impossible to leave without treating yourself to something!

The Farmhouse Store
221 East Broad St.
Westfield
908.654.0444
thefarmhousestore.com

The Winter 2009/2010 issue of edible Jersey magazine features an article called "the edible 66", which lists a few of their favorite restaurants. The establishments they admire range from tiny to sophisticated, and most of the picks strive to "buy local" to support Jersey based famers and food purveyors. Their list includes restaurants that have been featured in their pages and/or recommended by their writers and advisors. Each establishment is, in their own way, helping to define and support a truly edible Jersey.

 

Xocotatz in Westfield has been named on this list and is the only Westfield restaurant to be included. 

 

Xocolatz has been in Westfield since 2002, first on Elm Street and now relocated to a larger spot on Elmer. It is a neighborhood favorite with good food and reasonable prices. Xocolatz is a modern byo restaurant, comfortable and welcoming. But it's the menu that's adventurous. Much of the food is Latin-influenced -- Barcelona paella, chicken or beef empanadas, a tropical salad with shrimp and mangoes. The menu also offers traditional American favorites -- meatloaf, baby-back ribs. Plus some dishes that defy category, like sweet potato pierogis. The result is an eclectic mix, a something-for-everyone.

 

Xocolatz serves lunch and dinner as well as catering for parties. 235 Elmer St., Westfield, NJ 07090, 908.232.3962.  

Williams-Sonoma - Don't miss their seasonal Peppermint Hot Chocolate $19.50, or the handmade peppermint bark (pictured above), made of premium chocolate and pure peppermint oil ($26.50). Both are delicious and make great gifts for the holidays. 127 Central Ave. 908.301.0075. www.williams-sonoma.com  

 

Poppyfields Home - After 12 years of business in Westfield, owners, Lori & Marlene will close their doors but will still be in town decorating out of a new, local office. In the meantime 30 - 50% off storewide with 20% off all special orders. More merchandise still coming in. Hours Tues - Sat, 1-5pm. 116 Elm Street, 908.518.9495.  

 

Trader Joe's - They have some terrific and affordable holiday delectables. Trader Joe's Decaffeinated Candy Cane Green Tea is $1.99 for a box of 20 tea bags. Coins of the world, a sweet derivation of traditional Hanukah gelt, or money, these Kosher-certified chocolate coins make great gifts for kids, $1.99 for each four ounce bag. 155 Elm St. 908.301.0910  
 

 

The Paw House - Receive 10% off your purchase of holiday gifts for your furry friends during December with mention of this Downtown Westfield Newsletter.  Edibles excluded. 217 Elmer Street, 908.232.8200.
 
 

The Couture Exchange - Receive 10% off your purchase with mention of this Downtown Westfield Newsletter. 33 Elm St., 908.232.0071. www.thecoutureexchange.com   

 

Rhain Accessories & Gifts - 20% off your total purchase going on now through December 9th. (photo above.)129 Elm St. 908.654.1658.

 

 

Evalyn Dunn's Gallery - Get a FREE 5x7 frame, with UV protected glass and matting, with any purchase of framing or art. It makes a great gift for someone for the holidays! And if you bring in the photo or picture, they'll even put it together for you. Not to be combined with any other promotion. One per customer.  expires 12/31/2009. 549 South Ave. W. 908.232.0412  
 
Castle Bootery - Enjoy 'Customer Appreciation Month' with 15% off the entire store, excluding UGGS and special orders. 52 Elm St., 908.233.7172.
 
Aerosoles - AEROSALE - Savings up to 70% select styles. 161 E. Broad St. 908.232.2963.
 
Douglas Cosmetics - Enjoy Holiday Happy Hours and receive 10% off. Visit 12/07- 12/11 and 12/14 - 12/18, Monday - Friday from 6-8pm. Beat the crowds, shop stress free  and receive 10% off your purchase. Shop after work, have some cider and treats and let the beauty advisors at Douglas help you pick out the perfect gift. 127 Central Ave., 908.928.1122. www.douglascosmetics.com.
 
The UPS Store - They have the expertise to pack and ship all your holiday packages safely & securely. 231 North Ave. W., 908.654.8200.
 
Brand Travel Service - Celebrity Cruises Back in Bermuda 7 night cruises departing from Bayonne, NJ beginning April 25, 2010 from $827.30 per person! 204 Lenox Ave., 908.232.0900.
 
The Eardly T. Petersen Co. - Honda #1 Compact Snowblower, Fast, Easy & Powerful, On Sale NOW. 224 Elmer St., 908.232.5723. http://www.etpetersen.com 
 
Alpha Insurance - Offering to qualified clients a 10 to 20% discount on workers comprehensive policy. Discounts for restaurants, offices, retail stores and contractors. Call for a free price quote, especially if your agent is not a local agent. 605 South Ave., 908.232.1955. 

Westfield Sleep Center is expanding and relocating from South Ave. to 125 Elm St. in the former location of Smith & Hawken. 908.232.8060.  

 

Sir Speedy formerly Copies Now - Jim and Barbara Murphy, owners of Copies Now on 251 North Avenue, are pleased to announce that they have converted their copy shop into a Sir Speedy Printing and Marketing Services business. For the month of December, they are offering 2010 Photo Book Calendars with 12 photos and monthly calendars for $10.99. 251 North Avenue at the train station. Open: Monday - Friday, 8 AM - 6 PM. 908.232.1001 www.sirspeedywestfield.com

Holiday Desserts Platters

Here are a few of downtown Westfield eating establishments offering platters of sweet treats for the holidays: Ana Beall's Tea Room 908.264.4221; Bovella's Pastry Shoppe 908.232.4140;
Crumbs Bake Shop 908.232-5527; Tutti Baci Cafe 908.317.9200; Robert Treat Deli 908.232.0925.    

Winter Menus and Holidays at Chez Catherine
Winter Menus are now being served at this fabulous French restaurant. They are open for Lunch from Tuesday to Friday, Sunday Brunch from noon to 3:00PM, and Sunday Dinner (3:30 to 8:00PM) on December 6th, 13th and 20th. They serve dinner every night Tuesday - Saturday, but will serve Sunday dinners and brunch as well during these dates only. They will be open for Christmas Eve 5:30 to 9:00PM and Christmas Day Dinner from 4:30 to 8:00PM. As always Chez Catherine will celebrate the New Year with a New Year' Eve Tasting Gala Dinner at 6:00PM and 9:30PM seatings. They will start New Year's Day with their Special Brunch from Noon to 3:30PM. 431 North Ave. W., 908.654.4011.

 

Complimentary Dessert with your Supper at Ana Beall's
Happy Holidays from Your Friends at Ana Beall's, Westfield's cozy and comfortable premier Tea Room. Not only is the staff ready to serve friends and family tea and delectables, you are invited to come for Supper any Friday or Saturday evening. During the month of December, enjoy one Complimentary Dessert with your Meal. In addition, you're welcome to order an array of dessert platters for the Holidays. The staff is busy baking your favorite muffins, scones, pastries, and desserts. Hours: 10 to 5 Tuesday to Thursday for lunch or tea service. Serving an eclectic Southern Cuisine until 10 p.m. on Friday and Saturday.  Open 9 - 6 on Sundays. 415 Westfield Avenue, 908.264.4221.

Holiday Cookies and Cupcakes at Crumbs

Host a holiday party that everyone will be talking about until next year. Stop by Crumbs Westfield for delicious holiday decorated cookies and cupcakes to share with your family and friends...they won't be able to resist! Crumbs Westfield, 130 East Broad St, 908. 232.5527 or visit them online at www.crumbs.com for nationwide shipping.
 
Homemade Beer Competition at The Office Beer Bar & Grill
Do you have aspirations to be the next Beer Baron? If so, The Office is hosting the perfect competition for you. The Home Brewers Wars - sponsored by High Point Brewing Company, makers of Ramstein Beer - will answer the question: who is the best amateur brewer in New Jersey? The first round of competition, "The People's Choice," will be held on Tuesday, December 8th, beginning at 8pm, at all Office Beer Bar locations. Homemade beers will be judged by customers and professional brewers alike, with a victor emerging from each of the seven Office locations. On Saturday, December 12th, the seven finalists will face off at 5pm at the Montclair Office Beer Bar, where judges from High Point Brewing Company, Nash Distributors and High Grade Distributors will choose the best home brewer. The winner will receive a $100 Office gift card, have the chance to spend the day working with the brewers at High Point to create their recipe from scratch, will receive a commemorative tap handle and plaque and the first keg will be tapped during a ceremony in late January. The winner's beer will then be sold throughout our restaurants for beer lovers to enjoy. So head down to the basement and start brewing! If you would like to enter, please email the following information to beerwars@cbsteakhouse.com. Name, Address, Email, Phone, D.O.B, Restaurant Location. 411 North Ave. W., 908.232.1207.
 
Wine Tastings at CoolVines in December, Saturdays, 2-5pm
December 5th: How Syrah became Shiraz! Join for an exploration of how Traditional Syrah became Modern Shiraz, and taste an Old World Syrah from France and a New World Shiraz from Australia. December 12th: White Wines to get you through the Winter. Who says you can't drink white wine after Labor Day?  December 19th: Wines to serve at Christmas Dinner. December 26th: Wines to help ring in the New Year! Nothing says the New Years like a little bubby and holiday cheer, come taste some sparkling wines. 23 Elm St., 908-232-5050. www.coolvines.com 

Thursday, December 17, 2009, 11-2pm 
Blue Mercury Tea & Cookies

Westfield holiday shoppers are invited to stop by Blue Mercury on December 17th from 11am - 2pm for tea and cookies provided by Ana Beall's Tea Room. A Laura Mercier makeup artist will be available for holiday makeup. 82 Elm St., 908.233.1100. www.bluemercury.com

Saturdays, December 12,19,20, 2009
Juxtapose Gallery Jewelry Trunk Shows in December
Dec 5: Designer Satna Mehra with inspirational pieces from Jewelry For the Global Sole, December 12: Designs by Suzanne, December 19 & 20: Due Sorelle. 58 Elm St., 908.232.3278. www.juxtaposegallery.com

Saturday, December 12, Brad Parks Author Signing at The Town Book Store
On December 12, 2009 from 10:30-12:00 PM, Author Brad Parks will sign copies of his book, Faces of the Gone, at the Town Book Store. Main character Carter Ross grew up in Millburn, works in Newark, lives in Nutley. He drives the Parkway, parties in Hoboken, stalks killers in Summit. He's a hero of New Jersey, by New Jersey and for New Jersey. This book will be a treat for readers familiar with the many locales that investigative reporter Carter Ross traverses in his search for a brutal murderer. 270 E. Broad St. 908.233.3535. www.townbookstore.com  

Saturday December 12 Holiday Drop and Shop Bring your child (ages 6-16) to Just Bead Yourself to make 3 gifts for $39 while you shop in town! Come from 10:30am-12:30pm or 1:30pm to 3:30pm, December 12. To register call 908-232-3411 or visit www.justbeadyourself.com 113 Central Ave.  

Miller Cory House December Museum Events December 13: German Christmas Customs. Ideal for children and adults. Visit their website: www.millercoryhouse.org, or email millercorymuseum@gmail.com.

Thursday, December 31st, 2009
Ring in the New Year with Westfield Symphony! WSO presents one of New Jersey's most popular New Year's Eve musical celebrations....THE GREAT AMERICAN SONGBOOK. Thursday December 31st, 7pm at the Westfield High School Auditorium. Join Maestro David Wroe and WSO for a superb revue of American musical theater classics presented in glorious symphonic splendor featuring guest soloists direct from Broadway and beyond. An event for the whole family. The WSO recommends making reservations as soon as possible as tickets are selling fast and last year's concert was a sell-out. Tickets in advance are $35 for general admission and $65 for preferred seating ($40 and $70 at the door, if available.) Order by phone 908 232 9400. www.westfieldsymphony.org

The Downtown Westfield Corporation held its annual holiday open house last night at its headquarters located at 105 Elm Street in downtown Westfield.  Over 200 Westfield business owners and officials attended the gathering that featured a wide array of tastings from Westfield’s eateries as well as holiday treats. The DWC would like to thank the downtown merchants, property owners, volunteers, and council members for their support throughout the year in helping make Downtown Westifled a great place to shop, dine and celebrate.

Photo courtesy of Millicent Brody

Enjoy Downtown holiday entertainment sponsored by Downtown Weswtfield Corporation this season.

 

The Yuletide Carolers: Saturday, December 5 & 19, 1-2pm, and Saturday, December 12, 1-2pm at Lord & Taylor

 

Watson Highlander Bagpipe Band: Saturdays, December 5,12 & 19, 2-5pm

 

Escape Quartet: Thursdays, December 3,10 & 17, 6:30-8:30pm

 

NJ Workshop for the Arts Alphorns: Saturdays, December 5,12 & 19, 2:30-3:30pm (raindate Thursdays)

 

For the complete holiday calendar, visit:

http://www.westfieldtoday.com/system/organization/138/attachments/2009_WHTW_brochure_low_res_11-18-09_original.pdf?1258746478 

 

 

Enter to win our weekly drawing for Gift Cards to your favorite Downtown Westfield Businesses or Restaurants!

 

From Thanksgiving to New Year's Day, enter to win weekly prizes of $150, $100 and $50 in gift cards of your choice. Provide your email address to enter our bonus drawing for a $20 parking card each week.

 

Just complete the entry form available at your favorite Westfield business or online at www.westfieldtoday.com. Place your completed form in the special mailboxes located at the corner of Elm Street & E. Broad St. (on the steps of the historic bank building) or on the corner of South Ave. and Summit Ave. between Thanksgiving and New Year's Day.

 

Mailed entries will be accepted. Limit one entry per person per week. Must be 18 years or over. Winners will be randomly drawn on December 5, 12, 19, 26 and January 2.

It's Ana Beall's for a Delightful Friday Night Supper

Come and say "hi" to Chef Jason Brown. Hailing straight from the South to Ana Beall's - just off South Ave., you'll love his crab shortcakes, hush puppies, salads, pecan crusted chicken, and delicious Carolina pulled pork barbeque. Do save room for a scrumptious dessert.

Call for reservations: 908.264.4221 Hours: 10-6 Tuesday to Thursday. 10-10 Friday and Saturday. 9-6 Sunday. Ana Beall's, 415 South Ave., Westfield.

Whether you are cooking at home, making reservations, or catering your Thanksgiving dinner, there are many restaurants and caterers downtown who can help you with seasonal foods and menus. Here are just a few.    

 

Specialty Groceries and Cooking Items:  

Trader Joe's Shop here for fresh natural turkeys, kosher turkeys, gravy, organic orange cranberry sauce, produce chestnuts and yams, cranberry stuffing mix, cornbread mix, roasted garlic mashed potatoes and more. Call 908.301.0910 or visit www.traderjoes.com . The store  is closed on Thanksgiving Day, but is open for extended hours on other days, 8am to 9pm beginning Monday 11/9, just in time for the holidays.

 

Williams-Sonoma Get great tools for preparing your Thanksgiving meal like roasters (see photo of the All-Clad Roasting Pan on sale for $249.95, regularly $360), basters and twine, plus gourmet grocery products like Turkey Gravy, Cranberry Relish, La Brea Focaccia Stuffing, Turkey Paste, and more. Call 908.301.0075 or visit www.williams-sonoma.com .

Caterers & Prepared Foods:  

 

Clyne & Murphy Thanksgiving dinner for 10 to 12 guests includes a 16-18 pound turkey, turkey stuffing, sweet potato casserole, green beans with cashew butter, glazed carrots, cranberry sauce, gravy, dinner rolls and a key lime pie! $289. Call 908.233.9733 or visit www.clyneandmurphy.com.  

 

Xocolatz Restaurant & Grill Offers "everything but the bird". Choose from large menu of soups, sauces, stuffings, vegetables, potatoes and desserts. Examples include cream of pumpkin with roasted fennel soup, herb honey roasted yams with cashews and golden raisins, roasted Fall vegetables with fennel, beets and acorn squash, polenta stuffing with apples & sweet Italian sausage and much more! Call 908.232.3962 or visit www.xocolatznj.com.

Robert Treat Deli Offering a Thanksgiving menu of fresh roast turkey, homemade gravy, traditional bread stuffing, mashed potatoes, sweet potatoes, buttered green beans, cranberry sauce and fresh baked pies. Call 908.232.0925 and visit the website for the complete menu. www.roberttreatdeli.com.

 

16 Prospect Wine Bar & Bistro  Offering roasted turkey, mashed potatoes, traditional stuffing, pumpkin & shrimp bisque, and more for take out by the pound. Also fresh apple and pumpkin pies. Call 908.232.7320 for details or visit www.16prospect.com.

 

Restaurants Open On Thanksgiving Day:  

 

Acquaviva delle fonti  Call 908.301.0700 or visit www.acquaviva-dellefonti.com.    

 

Chez Catherine  Featuring their regular Dinner menu plus traditional Thanksgiving turkey and accompaniments. They will have seatings starting at 12:00pm and are open to 9pm. Call 908.654.4011 or visit www.chezcatherine.com. 

Saturday  November 21, 8pm 
Melissa Ferrick Concert in Westfield The Coffee With Conscience Concert Series continues its TENTH SEASON by presenting the powerful Melissa Ferrick, in concert at the First United Methodist Church, 1 East Broad Street (corner of North Avenue) in Westfield, on Saturday, November 21st. Doors will open at 7:30 PM and the concert begins at 8 PM. Admission is $18.00 online and $23.00 at the door. This concert will benefit the Plainfield Chapter of Habitat for Humanity.  Advance purchase of tickets is recommended. Call the Concert Hotline at 908.412.9105 or visit www.coffeewithconscience.org.

 

 

November 25, Wednesday, 10am-noon Elf on The Shelf Book Signing at Learning Express Toys On Wednesday, November 25th from 10:00am-Noon, don't miss this chilcren's book signing at Learning Express Toys. You may purchase books at the signing or bring in your previously purchased book. 184 Elm St., 908.233.1381. www.westfield.learningexpress-toys.com.  

 

 

November 27, Friday
Photos with Santa & Mrs. Claus
Don't miss Photos with Santa & Mrs. Claus, sponsored by the DWC and Lord & Taylor, Friday and Saturday, November 27 & 28 from 1 pm to 7 pm, and Sunday, November 29 from 1 pm to 5 pm at Lord & Taylor, 609 North Ave. West. Get a Free 5x7 with a donation of 2 cans of non-perishable food for the Knights of Columbus Food Drive. New this year -- photo and photo packages are available immediately onsite!
Info: DWC 908.789.9444.  Lord & Taylor 609 North Ave. W.

 

November Events for the Miller-Cory House Museum There are many events coming up in November at the historic Miller-Cory House. November 15 - Sweet Things...18th Century Candy; November 22 - Annual Thanksgiving Dinner and Colonial Table Manners and Customs. The museum is open from 2 - 4 p.m. Admission: $2.50 for adults; $1.00 for students, children under four are free. 614 Mountain Ave., 908.232.1776.  

 

_______________________________________________________

You may have noticed that the Mademoiselle building is getting a facelift thanks to owners Mitchell and Amy Mankin with assistance from the DWC Design Committee and Regal Restoration. The facade restoration includes removal of the old faux Tudor treatment, new windows, new trim, cornices, a new store front, and exterior painting.  The photo shows what the building will look like after the restoration. Mademoiselle dress shop is open during construction with 75% off selected merchandise! 107 E. Broad St. 908.233.0763. http://mademoisellenj.com

Boulevard Bistro Offers Fall Dinner Special  - This new Italian eatery is featuring a Fall Dinner Special for $11.95 per person, Monday through Thursdays. You have a choice of soup - cream of broccoli/ Pasta Fagiole - or salad, Mista Della Casa, plus your choice of an Entree: Choose from Penne, Spaghetti, or Rigatoni with Tomato Basil or Ala Vodka sauce, or Chicken Francese or Parmesan. Ice Tea or Lemonade included.  301 South Avenue West, 908.264.8252. www.theblvdbistro.com  
 
Ana Beall's Tea Room Now Open for Supper Beginning 11/13 Plan an exciting Friday the 13th. Invite your best guy or girl, your family, and friends, and head to Ana Beall's for supper. That's right, SUPPER! The delectable Southern Style Cuisine starts with Hush Puppies served with a Spicy-Sweet, Orange Dipping Sauce, Chicken and Andouille Gumbo on a bed of Carolina White Rice, and Louisiana Crab Cakes. Entrees arrive with smokey greens and sweet corn cakes, and your choice of Buttermilk whipped potatoes, roasted garlic mashed potatoes, or red beans and rice. Specials Feature: Dry-Rubbed, Roast Pork Tenderloin with Jalapeno Peach Chutney, Pan Fried Catfish with Red Pepper Remoulade, and Pecan Crusted Chicken Breast with Spicy Citrus Cream Sauce. Enjoy a chunk of Praline Cheesecake for Dessert. YUM! Open for a.m. sweets, lunch, high tea, weekend brunch, and NOW for SUPPER on Friday and Saturday. Ana Beall's Tea Room, 415 Westfield Ave., Westfield. Call for reservations: 908-264-4221. Hours: 10-6 Tuesday -Thursday. 10-10 Friday and Saturday. 9-6 Sunday.  www.anabeallstearoom.com.    News Flash: Ana Beall's is featured in the current Nov/Dec 2009 issue of NJ Life Magazine (pg. 61 in their "Tastings" section) as a 'tearoom that hits the spot'! Read the article: www.newjerseylife.com/dining/tastings-tea-time.  
    
    

Limani Seafood Grill Offers Price Fixed Menus They will be offering lunch specials for $8.95, in addition to a two course lunch for $14 through November. Prix Fixe Dinner Menu is offered Sunday to Wednesday featuring a fabulous selection of Three Courses. 235 North Ave. West. For Reservations call 908-233-0052 or online www.limaniwestfieldnj.com.  

Tinga Taqueria Celebrates the Mexican Holiday, Dia de los Muertos Now through Nov 14 they are displaying Las Calaveras (sugar skulls) made by local students and offering FREE Mexican Hot Chocolate for all who come and see the display. 110 Central Ave. 908.301.0100. www.tingausa.com. 

Cold Stone Creamery Offers Gingerbread and Candy Cane Ice Cream
Enjoy November ice cream, pie and cake sales featuring Gingerbread, Candy Cane, and their new Brownie Batter Ice Creams.  Also try the new Apple Dumpling A La Mode cake.  Sales include: $2 off a 6-pack of cupcakes, $3 off small round cakes (serves 8), $4 off large round cakes (serves 14), $5 off rectangle cakes, and all Pies are $12.99. 163 E. Broad St. , 908.518.0044. www.coldstonecreamery.com.

Qdoba Mexican Grill Now Delivers Free local delivery for a nominal fee of $3. 70 Elm St., 908.301.0050. www.qdoba.com.  

CoolVines November Wine Tastings 
Saturday November 21st (2-5pm): What to pair with Thanksgiving Dinner - CoolVines makes it easy to pair great wine with any Thanksgiving meal, come in this Saturday to taste some selections that can be featured at your table. Saturday November 28th (2-5pm): CoolVines Holiday Theme Packs- they've put together several 4 and 6 packs to pair well with any holiday meal.  A fantastic host(ess) gift. Sample some of the wines that are part of these theme packs. 23 Elm St. 908-232-5050. www.coolvines.com.  

Bath Junkie - Come party like a bath junkie!  Join in the festivities at their grand opening weekend starting Saturday, November 7th with a ribbon cutting at 11am.  Enjoy the signature bath junkie hand treatment and for customers both old and new, take 10% off body, home and pet products scented and colored by you! 221 North Ave. E., 908.264.8633. www.bathjunkie.com

 

Sole Sole has introduced a number of new lines and accessories to accompany their fabulous and famous Italian shoes.  They have a great selection of women's boots, new fashion jewelry, and an expanded men's line. 201 E. Broad St., 908.654.7800.  www.italiansole.com

 

Treasure Cove Water Sports
Treasure Cove is pleased to announce that it has begun carrying items from TYR Sportswear, a leading supplier of competitive and fashion swimwear, apparel and equipment. For the month of November, Treasure Cove is running a promotion on all TYR swim goggles: Buy one pair, get the second pair at 50% off. 407 South Ave. W., 908.654.8808. www.treasurecovedivers.com

The Eardly T. Petersen Co.
Save on heating bills. Suncloud, the original "soft heat" space heater, gives safe and efficient heat up to 800 sq. ft. 224 Elmer St.,  908.232.5723
www.etpetersen.com
 
Galeria West, Art & Framing 
15% off any new custom framing order, 15% off original paintings, 25% off in store prints. 111 Quimby Street, 908.301.9217. 
Douglas Cosmetics November 2-16 get a Lancome Free 7 piece Gift with $29.50 purchase. While supplies last. One per customer. 127 Central Ave., 908.928.1122. www.douglascosmetics.com

Bittersweet Designs Friday, November 27th, GO GREEN AND SAVE GREEN. The first 50 customers will receive a free reusable tote, plus save $20.00 with every $100.00 purchase.  (Valid 11/27 only). 212 Lenox Avenue, 908.389.0330.

 

The ever-popular Downtown Trick-or-Treat & Costume Contest, sponsored by the Downtown Westfield Corporation (DWC) took place on Sunday, October 25, 2009.  Almost 2,000 trick-or-treaters enjoyed treats from our downtown businesses from 11 am to 3 pm.  An estimated 400 children paraded in the costume contest on Quimby Street, and 59 winners were awarded wonderful prizes from sponsoring businesses.  Entertainment was provided by local resident and entertainer Michael Doyle. 

 

Beth Brenner, Assistant Executive Director of the DWC stated “We were really happy with the level of participation this year.  Our businesses provided great prizes and creative categories for the costume contest.”  The following is a listing of the winners from each sponsoring category: 

 

Downtown Business Sponsor	Category	Winner Name	City
Treasure Cove Watersports	Best Aquaman	Peter Youssef	Westfield, NJ
Castle Bootery Inc.	Best Ballerina	Emma Sylvester	Mountainside, NJ
Boogie's Tickets	Best Boogie	Jean & John Fei	Scotch Plains, NJ
Coldstone Creamery of Westfield	Best Creation	Conleth Gorham & Caoimhe	Mountainside, NJ
Trader Joe's	Best Food	Bridget Davis & Audrey Davis	Fanwood, NJ
Capital One Bank	Best Football Costume	Gianna Fernances	Roselle Park, NJ
Ghost of Lancaster Past	Best Ghost	Mario Rodrigues	Westfield, NJ
Farmhouse Store	Best Handmade	Max Martin	Westfield, NJ
GAP Kids	Best Icon	Luke and Matt Sylvester	Mountainside, NJ
Sadie	Best Mummy	Kathlene Horvath	Westfield, NJ
Limani Seafood Grill	Best Pirate of the Sea	Gabriele Zhang	Westfield, NJ
Limani Seafood Grill	Best Pirate of the Sea	Nicolas Lutsky	Westfield, NJ
Rockn' Joe Coffeehouse + Bistro	Best Rocker or Rock Diva	Olivia Ruhnke	Westfield, NJ
Knit-A-Bit	Best Sewn	Katelyn Gaulin	Fanwood, NJ
Westfield Fitness	Best Superhero	Jonathan Zhang	Belle Meade, NY
Ana Beall's Tea Room	Best Tea Party Costume	Ally Vikovic	Scotch Plains, NJ
Melinda Lane	Best Witch	Julia Hollosi	Westfield, NJ
Poppyfields Home	Best Wizard of Oz	Mike Bidiak	Garwood, NJ
Cool Vines	Coolest Costume	Luke and Abigail Mokrzycki	Westfield, NJ
Manhattan Bagel	Costume with the Most Holes	Logan Catalfamo	Roselle Park, NJ
Brunner Opticians	Cutest Animal	Madelin & Samantha Smok	Westfield, NJ
Staples Copy & Print Shop	Easiest Costume	Brooke and Briana Dreher	Colonia, NJ
Ahrre's Coffee Roastery	Edgiest	Garrett Daniels	Scotch Plains, NJ
Subway	Freshest	Jasper Lemberg	Westfield, NJ
Five Guys Burgers and Fries	Meatiest Costume	Frank Martielli	Middlesex, NJ
Just Bead Yourself	Most "Beadiful"	Lilly Demerdjieva	Westfield, NJ
Anais Boutique	Most "Jazzy" Fashionista	Andriana Greberis	Holmdel, NJ
Paw House of Westfield	Most "Paw"fectly Frightful	Sean Vikovis	Westfield, NJ
Evalyn Dunn's Gallery	Most Artistic	Julia Romano	Westfield, NJ
Running Company	Most Athletic	Alexa Luther	Paterson, NJ
Michael Kohn Jewelers	Most Brilliant	Marlo Avidon	Westfield, NJ
Bath Junkie	Most Bubbly	Darian Napodano	Greenbrook, NJ
Town Book Store	Most Characteristic	Hannah Everett	Westfield, NJ
Rita's Water Ice	Most Chilling	Ethen Jaffey	Westfield, NJ
Downtown Westfield Corporation	Most Colorful	Liam Tucker	Westfield, NJ
Randal's Shoes	Most Comfortable or Most Laid Back	Nick Youssef	Westfield, NJ
Learning Express Toys	Most Creative Toy	Avi Ash	Westfield, NJ
J. Winthrop & Co.	Most Dazzling	Kristina Hollosi	Westfield, NJ
Robert Treat Deli	Most Delicious	Sophia Perone	Greenbrook, NJ
Maria Candida's Hair Forum	Most Enchanted	Kristen Hughes	Westfield, NJ
Success Express	Most Fairy	Annabella Pugliese	Fanwood, NJ
Douglas Cosmetics	Most Glamorous	Alivia Clark	Springfield, NJ
Citibank	Most International	Stephanie Muenzen	Fanwood, NJ
Flower Zone	Most Magnificent	Christina Romano	Springfield, NJ
New Jersey Workshop for the Arts	Most Musical	Whitney Rees	Westfield, NJ
Sole	Most Soul	Desi Garcia	Union, NJ
Tamar Jewelers	Most Sparkly	Jane Guglielmo	Westfield, NJ
Tinga Taqueria	Most Spicy	Abby Germinder	Fanwood, NJ
Esprit	Most Spirited	Nicole Badillo Oliva/Juliette Orlando	Westfield, NJ
Xocolatz Restaurant & Grill	Most Tasteful	Josie James	Cranford, NJ
Thinka Dinka	Most Toyrific	Rebecca White	Westfield, NJ
Ferraro's	Most Traditional	Lauren Sullivan	Westfield, NJ
Lord & Taylor	Most Trendy	Nicole Muenzen	Fanwood, NJ
Lord & Taylor	Most Trendy	Gavin Higgins	Westfield, NJ
Mademoiselle	Prettiest Princess Dress	Katelyn Haggerty	Scotch Plains, NJ
Westfield Health & Rehabilitation	Scariest Skeleton	Evan Cooney	Clark, NJ
Aerosoles	Souls 4 Soles	Sofia Lemberg	Westfield, NJ
Bovella's Pastry Shoppe	Sweetest Costume	Sarina Incorvaia	Clark, NJ
Windmill	Wild and Wacky	Isabella Perone	Greenbrook, NJ

 

The DWC thanks all of the downtown businesses who provided the candy and prizes and the volunteers who assisted with judging all of the costumes and awarded the prizes.  According to Sherry Cronin, Executive Director “This annual event has grown each year in popularity and we couldn’t do it without great support of the business community and our judges who volunteer. This event draws visitors from a wide area to visit our downtown too.”  Volunteer judges included:  Dee Murley of Xocolatz, Millicent Brody, Jamie Lemberg, Peg Lockwood, Lee Corcoran, Barry Corcoran, Carole Leone, Nancy Trippe, Dea Lenihan, Brendan Lenihan, Daniel Cronin, Richard Edge, Lily Suda, Sophie Greene, Colleen Verdic, Caroline Verdic, and Nicole Notar.     

 

The DWC appreciates the support of the community and looks forward to another successful event next year.

 

Photo:  The Fei Family of Scotch Plains was one of 59 winners in the 2009 Downtown Westfield Corporation Costume Contest.  They were the recipient of a gift certificate from Boogie’s Tickets.   

 

The year was 1934: America was in the midst of "The Great Depression," Good Bye, Mr. Chips topped the bestseller lists, and paperback books were still on the horizon when The Town Book Store opened its doors on East Broad Street in Westfield. Today, websites and "big box" stores dominate the retail landscape, "virtual" books can be read digitally, and another economic crisis is gripping the nation. But through it all, The Town Book Store is still going strong in downtown Westfield.
 
This November, The Town Book Store will celebrate 75 years of good, old-fashioned bookselling with a month of raffles, giveaways, and author signings to mark its diamond anniversary.  The last independent bookstore in Union County according to the American Booksellers Association, the shop has been serving Westfield and neighboring communities through three-quarters of a century, six owners and two locations.  
 
"In today's rapidly changing retail environment, The Town Book Store remains one constant where shoppers can find a first-rate literary selection with friendly, personalized service in an attractive, convenient setting," says Anne Laird, the store's current owner and herself a native Westfielder. "For this little gem of a store to be celebrating its diamond anniversary is truly a testimony to the loyal customers who have supported us for so many years. This celebration is our way of saying a heartfelt, 'Thanks.'"
 
According to the original business ledgers on display in the shop, The Town Book Store first opened its doors on September 4, 1934. After operating from the same address for 72 years, the store relocated across the street in 2007 to 270 E. Broad Street, the site of Westfield's first library. The new location at the eastern gateway to Westfield's vibrant downtown offers easier parking, ample window space and greater visibility for the store. A signboard inviting customers to "Nurture Your Community: Shop Local," has garnered positive reaction from shoppers.  
 
Though modest in size, the store's inventory is well-edited and caters to the interests of its customers. Individualized services like fast turnaround on special orders, friendly, helpful staff, author signings, out-of-print book searches, book club discounts, and free gift wrapping are part of the shop's appeal. And while occasional blockbusters like the Harry Potter series and Dan Brown's latest have been a boon to struggling booksellers, Ms. Laird says it is avid readers and parents with young children who have been the store's mainstay throughout the years.

The November celebration comes just as the store is stocking up for the holiday season. Among the special giveaways Ms. Laird has planned are many items donated by publishers, including a "Diary of Wimpy Kid" bundle with a T-shirt, life-size cutout and a copy of the latest book. Customers are invited to stop by the store to enter drawings throughout the month and peruse the holiday selection. For store hours and directions, please contact The Town Book Store at (908) 233-3535 or visit their website at www.townbookstore.com  

 

Photo: Anne Laird, owner of the Town Book Store in Westfield, displays the shop's original business ledgers from its opening in 1934.   

Over 400 children paraded in the costume contest on Quimby Street and 58 winners were awarded wonderful prizes from sponsoring businesses. Check out these great photos, available for viewing and purchase.

Don't miss Photos with Santa & Mrs. Claus, sponsored by the DWC and Lord & Taylor, Friday and Saturday, November 27 & 28 from 1 pm to 7 pm, and Sunday, November 29 from 1 pm to 5 pm at Lord & Taylor, 609 North Ave. West. Get a Free 5x7 with a donation of 2 cans of non-perishable food for the Knights of Columbus Food Drive. New this year -- Photo and photo packages are available immediately onsite!

Info: (908) 789-9444

Bath Junkie recently opened at 221 North Ave. E. in the former location of The Farmhouse Store.  Please stop by and welcome Katie Cantor to our shopping and dining district.  The official grand opening/ribbon cutting is scheduled for Sat, Nov. 7^th at 11 am.  It would be great if you could join us.  Katie is doing a good job of cross-promoting her new business with others in the district.

The ever-popular Downtown Trick-or-Treat event took place on Sunday, October 25, sponsored by the Downtown Westfield Corporation (DWC). Trick-or-Treaters enjoyed treats from our downtown businesses. In addition, over 400 kids paraded in the costume contest on Quimby Street and 58 winners were awarded wonderful prizes from sponsoring businesses. Entertainment was providede by local resident and entertainer Michael Doyle. The DWC would like to thank all the downtown businesses who provided the candy and prizes, the volunteers who helped judge the event, and all the families who came out in support of these Halloween festivities. We appreciate the support and turnout and hope to see you again next year.    

The Town Book Store will host a Meet and Greet for Alexa Zepka, Westfield High School student and author of the young adult book, Kurz or Nothing on Saturday, October 31 from 11am-1pm. Kurz or Nothing is an uplifiting story about life, passion, and the ultimate drive to achieve one's goals; a story about a girl who loses a dream, but realizes it anyway. It is based upon the true experience of Alexa Zepka, a 2006 alumnae of Roosevelt Intermediate School in Westfield, who underwent a shocking encounter with the school's Teddy Roosevelt Scholar Program. The novel includes characters based on well-known Roosevelt Intermediate School teachers such as: Mr. Marc Biunno, Mr. Robert Hild, and Mr. Glenn Kurz.

Meet Alexa Zepka at The Town Book Store located at 270 East Broad Street in Westfield (corner of East Broad and Elmer Streets). If you are unable to attend this event, feel free to call The Town Book Store at (908) 233-3535 to reserve an autographed copy.

The parade starts at noon. Line the streets of the parade route, fly your American flags, wave your homemade signs, shout your cheers, and welcome back our troops.

The Family Readiness Group of the 102nd Cavalry wants to salute our soldiers and their families for their service. They would like to thank you, the community, for your support, before, during and after this deployment.

The Parade begins at noon. A celebration following at Army National Guard Armory will be from 1:00 pm - 4:00 pm.

The parade route starts at NOON at the Memorial Pool Parking Lot. It continues across West Broad Street to Marion Avenue to the 1st left onto First Street, turning right onto Rahway Avenue, and ending at the Armory (500 Rahway Avenue)

PURCHASE TICKETS NOW. Adults $10, Students & Seniors $5, Children Under 5 are FREE. Tickets include food, beverages, games and entertainment.

To purchase tickets call Nancy at 732-991-1241 or Email 102.cav.frg@gmail.com.

During the month of October, there are many events around Westfield in celebration of Halloween. Whether activities at school, the annual Halloween Parade or trick-or-treat downtown, Miller-Cory Hocus Pocus, the Great Pumpkin Fair at Franklin School, the Westfield Symphony Orchestra concert, Williams Nursery events or the popular Halloween Haunted House at the Memorial Pool, there's something for everyone.

At Williams Nursery located at 524 Springfield Avenue, enjoy hayrides, pony rides, pick your own pumpkins, a fun maze, a scarecrow contest, costume contest and a free tasting of fall butters and salsas. Every Saturday and Sunday from 10 am to 5 pm and also on Monday, October 12, there will be pony rides at Williams Nursery located at 524 Springfield Avenue. From October 1 - 24, the 10th Annual Williams Nursery Scarecrow Contest will take place. Judging from the public will take place at Williams Nursery through October 24. On October 25, the scarecrows will be transferred to downtown Westfield and on display downtown through October 31. Winners of the contest will be awarded prizes from Downtown Westfield Corporation and Williams Nursery. On October 24th, Williams will be sponsoring their annual costume contest at 2:00 pm and prizes will be awarded.

On Saturday, October 24th from 11:00am to 4pm, the Great Pumpkin Fair returns to Franklin School and offers family fun for everyone. Visit the haunted house, play games, win a goldfish, face painting, crafts, obstacle course, prizes, crafts, bake sale, gift basket raffles and more. Rain or shine at Franklin Elementary school at 700 Prospect Street.

On Saturday, October 24 at 8:00 pm, the Westfield Symphony Orchestra performs Dracula, a Musical! Bela Lugosi in Dracula, Saint-Saens--Symphony #3 at The Presbyterian Church in Westfield. Bela Lugosi's 1931 classic Dracula rises from the archives to the big screen with a never-before-heard live symphonic soundtrack. A Halloween Costume Contest will be held with cash prizes.

On Sunday, October 25, the ever-popular Downtown Trick-or-Treat event will return from 11:00 am to 3:00 pm sponsored by the Downtown Westfield Corporation (DWC). Trick-or-Treaters will be welcomed in all businesses displaying an orange 'Trick-or-Treat' poster in the window. At 3:30 pm, Sunday, October 25, the DWC will host the annual costume contest on Quimby Street with wonderful prizes being offered by sponsoring businesses along with entertainment by local resident and entertainer Michael Doyle.

Also, on Sunday, October 25, the Miller-Cory House Museum will be offering the Halloween Hocus Pocus event ideal for young children. For more information, call the Miller-Cory House Museum at 232-1776.

On Sunday, October 29, the ever-popular and traditional Westfield Y's Men's Club Halloween Parade will be held. Participants should line up at the Elm Street field at 12:30 pm for costume judging. The parade will begin at 1:00 pm and end at Mindowaskin Park where prizes will be awarded.

The Optimist Club of Westfield is sponsoring the Haunted House at the Memorial Pool on Halloween, October 31 from 4 pm to 9 pm at the Westfield Memorial Pool Complex for a $4 admission. Entertainment, food, hay rides, clowns, magicians start at 3:30 pm. Children under 10 are recommended to attend the haunted house from 4:00 pm to 6:00 pm. Young children should be accompanied by an adult. The event is co-sponsored by Westfield Recreation Department.

Picture attached: Celebrate Happy Halloween in Westfield. Photo courtesy of Dave Williams, Williams Nursery, 524 Springfield Avenue, Westfield, NJ.

New Jersey Life Magazine has published their 2009 A-List in the current October issue and many of the reader's choice winners and editors' picks are Westfield establishments. Among the honored are CoolVines, The Couture Exchange, Evalyn Dunn's Gallery, Sole, Pumpkins & Petunias, John Robert Custom Shirts & Suits, The Chocolate Bar, and Crumbs Bake Shop. Congratulations to all our winners! Read the full article online.

Westfield recently competed for the first time in the national America in Bloom competition and was recognized at the eighth annual America in Bloom (AIB) Symposium and Awards Program on Saturday, October 3, 2009 at the Hershey Lodge in Hershey, Pennsylvania. Westfield was the only town in the state of New Jersey to compete in the 2009 competition.

AIB is a national campaign and contest that promotes enhancing communities through beautification. In the friendly competition, communities are matched by population and evaluated on their efforts related to floral displays, urban forestry, landscaped areas, turf and groundcover, tidiness, environmental awareness, heritage conservation, and community involvement. Judges visited Westfield in early July.

Among 25 towns in the United States, Westfield was one of three finalists in two of the eight criteria: Floral Displays and Urban Forestry with the winning towns being Greendale, Indiana and Milwaukee, Wisconsin respectively. Westfield also received a four-bloom rating out of a possible five-bloom rating in recognition of its floral displays. Westfield followed second in the population category with Collierville, Tennessee winning the top prize in the 20,001 to 50,000 population category. In addition, Westfield?s efforts were mentioned many times in a new edition of America in Bloom's Best Ideas book published in September 2009.

'Westfield in Bloom' was the name of the local program during the America in Bloom competition held during the spring and summer. Through this effort co-lead by Sherry Cronin, Executive Director, Downtown Westfield Corporation and Dave Williams of Williams Nursery, many town departments, organizations, businesses and residents joined the committee and continue to be part of an ongoing effort. A WestfieldinBloom.com blog was created by Dave Williams to garner support for the Westfield in Bloom program.

"We were pleased to receive this recognition. America in Bloom officials and judges said that Westfield scored extremely well especially for a first year community." stated Sherry Cronin. Dave Williams added "We are looking forward to sharing the detailed report and judge's recommendations with the Town and committee and to garner support to compete again next year." Westfield received a total of 859 points of the possible 1000 points across the eight criteria.

America in Bloom is an independent, non-profit 501(c)(3) organization encouraging nationwide beautification programs, personal and community involvement, educational programs and the challenge of a friendly competition among participating communities across the country. To date, more than 170 communities in 38 states have participated in the AIB program.

Picture attached: Dave Williams of Williams Nursery, Sherry Cronin & Beth Brenner of Downtown Westfield Corporation accept Westfield's Four Bloom Rating from the recent America in Bloom competition.

The Town Book Store
Great Halloween Books for Children - Runaway Mummy by Michael Rex (author of the popular Good Night Goon); Bats at the Library by Brian Lies; Fancy Nancy: Halloween...or Bust by Jane O'Conner; A Very Brave Witch by Allison McGhee. Plus don't miss their October book signings happening on 10/3, 10/17, 10/24 and 10/31. Call for details or visit the web site. 270 E. Broad St. 908.233.3535. http://www.townbookstore.com

Thinka Dinka Searching for the perfect Halloween costume? Visit Thinka Dinka's dress up department for quality costuming, accessories and shoes your child will wear for Halloween and beyond. 264 East Broad Street.908.233.7600.

Castle Bootery Customer Appreciation Event - Get 15% off all shoes, sneakers, hiking boots and snow boots purchased through 12/31/09. Excludes UGGS. 52 Elm St., 908.233.7172.

Scott's Shoes of Westfield Hunter Original Welly Boots are now in stock. Also available are the Hunter fleece boot shaped socks to keep your feet warm and cozy inside. 109 Quimby St., 908.233.5678.

Aerosoles Boot Sale - Take 25% off select styles. Many boots to choose from, including booties, tall boots, shoe boots and more. 161 E. Broad St. 908.232.2963. www.aerosoles.com

Bittersweet Designs In celebration of Bittersweet's Fifth Anniversary, during the month of October save 15% off your entire purchase. Stop by to accessorize your wardrobe with a wide selection of handbags, jewelry, scarves/pashminas and more. Accessorize your home as well with Fall accessories and candles and find the best hostess gifts. Gift wrapping included. 212 Lenox Avenue (directly across from the side of the Westfield Post Office), 908.389.0330.

Jos. A. Bank Until October 29, all executive suits are 'buy one at $199.00 and get the second one for $99.00'. Huge selection of executive sport coats also for $199, and you may mix and match executive suits with a sport coat for the promotion. Also, from now until 10/18 buy one piece of luggage at $199.00 get the second at $ 99.00. 121 Quimby St., 908.928.9363.

Satsang Yoga Studio Fall back into yoga! Satsang is pleased to announce our newest class card. Buy a 20 class card for $200. Take advantage of this great deal and turn your practice upside down as you save. 6 month expiration. Class card does not start until first use. Offer extended until October 15th, 2009. 307 South Ave. W, 908.789.7203. http://www.satsangyogastudio.com/

Douglas Cosmetics All month long Douglas is celebrating their "ONE" campaign for Breast Cancer "one dollar. one voice. one cure." Donate $1 at Douglas Cosmetics and 100% of your donation will benefit The Breast Cancer Research Foundation. Also, October 5th- 18th, receive your FREE Gift with any TWO item Shiseido treatment purchase. 127 Central Ave., 908.928.1122.

Staples Print and Copy Shop For a limited time get 50% back in Staples Rewards? on ALL color and black & white copies, all paper types and sizes. It's a great time to get everything you need. Copy offer valid through 11/14/09. Call or stop by. 225 E. Broad St. 908.233.4201.

The Eardly T. Petersen Co. Offering the NEW Miele S7 Upright Vacuum Cleaner with a $100 Fall price drop. The pricing was $699 - $899 and is now $599 - $799. 224 Elmer St., 908-232-5723. http://www.etpetersen.com

Burnett Plastic Surgery, PC Find out about improved SculptraAesthetic -"The New Non-Invasive Liquid Face Lift". Call for details. 189 Elm Street, 908-233-0200 www.contourdoc.com

Del Sol Financial This mortgage company in Westfield makes the process easy to finance the purchase of a home. Call them today 908-935-0055 to take advantage of their no application fee promotion for October. 251 North Ave. W.

October 15, Thursday, 5:30pm-7:30pm
Eileen Fisher invites you to an Edible Jersey Tasting Event
Come shop while you enjoy guided tastings from Edible Magazine and local food and wine purveyors. Receive $25 off your Eileen Fisher purchase at this event. 9 Elm St., 908.233.7133.

October 15-16, Thursday & Friday
Indian Afternoon Tea at Ana Beall's
Celebrate Diwali, the Festival of Lights celebrated by Indians around the world. They look forward to Diwali's promise of prosperity, and during the days leading up to Diwali, and will celebrate by offering a special Afternoon Tea including Indian flavors, both savory and sweet. Call for reservations. 415 Westfield Ave., 908.264.4221. www.anabeallstearoom.com

Troll Beads Trunk Show Oct 22 - 25 at J. Winthrop & Co.
Introducing the debut of the 'Empowerment Collection'- a portion of the proceeds of this limited edition collection of pink beads will be donated to the Susan G. Komen Foundation.

Also, be part of the 'Donate a Duffel' charity- bring in a gently used backpack or duffel-save $10 off a new Vera Bradley backpack of duffel.

J. Winthrop & Co., 233 North Ave.E., 908.232.8199

October 23-24
Evalyn Dunn's Gallery will host Vicki Thaler Designs Fine Jewelry Trunk Show
Oct 23, 2009 10 am - 8 pm, and Oct 24, 2009 10 am - 5 pm. Vicki Thaler has been a custom jeweler for over thirty years. Residing now in Connecticut, she makes beautiful one-of-a-kind jewelry pieces that have been honored at art shows and competitions in America and in Europe. Vicki will be on hand both days to show and sell her jewelry. For information regarding the show, call Jaclyn Civins, 908.232.0412, 549 South Avenue West. www.evalyndunnsgallery.com/

October 30, Friday, 7pm-10pm
Halloween Psychic Bead Party
Get a Reading...While your Beading! Just Bead Yourself invites you to have a private Psychic Reading and create a necklace with a Crystal pendant that will be "charged" with energy from your reading. Enjoy Halloween Treats and Goodies. $55 per person includes Reading and Necklace. 113 Central Ave., 908 232-3411. www.JustBeadYourself.com

October 31, Saturday, 9am-12 noon
Used Bike Drive
Do your part to put unused bikes to good use in the developing world. Donate adult and kids bikes to send to Nicaragua, Ghana, Moldova, Sierra Leone and Guatemala. Collection will take place at the Board of Education Building at Walnut & Elm Streets. Bikes should be rust free. No trikes, but bikes with flat tires in need of some repair are acceptable. Sewing machines in working condition are also being collected. $10 donation with each bike or sewing machine will be collected for shipping. Bikes and donations are tax deductible. Sponsored by Westfield Rotary Club and pedals for progress. Contact: (908)232-6807 or (908)233-0065, ask for Warren.

Westfield just completed a successful Restaurant Week which ran for a two-week period from September 14 - September 25, 2009. Restaurants were busy as diners came to try new restaurants and sample favorites. Many restaurants were exceedingly pleased with the success of this new 2009 event, and several establishments plan to continue with the price fixed menus into the Fall. Chez Catherine, 16 Prospect and Acquaviva delle fonti are among the restaurants that will continue with a similar price fixed option.

16 Prospect Wine Bar and Bistro will continue with the price fixed menus every day for lunch and dinner. They are closed on Mondays, however will offer a daily 2-course lunch menu for $12.00, and a 3-course dinner menu for $25.00. 16 Prospect St., 908.232.7320. www.16prospect.com/

Chez Catherine will continue a 2-course Lunch for $20.00, with a choice of 3 Appetizers or 3 Desserts and a choice of 3 Entrees, anytime from Noon to 2:30pm, and a 3-course Dinner for $35.00, with a seating at 5:30pm only from Tuesday to Friday. Price fixed menus are not available on Saturday. The restaurant is closed on Sunday and Monday. 431 North Ave. W., 908.654.4011. www.chezcatherine.com/

Acquaviva delle fonti will continue with a price fixed dinner through winter, offering 3-courses for $25. 115 Elm St., 908.301.0700. www.acquaviva-dellefonti.com/

Cold Stone Creamery - By popular demand, delightful, seasonal, Pumpkin Ice Cream will be available in October and November. This is a real treat. Also in October, a scoop of any ice cream in a Kids Cone is only 99 cents (mix-ins extra), an affordable indulgence. 163 E. Broad St. , 908.518.0044.

Ana Beall's Tea Room invites you to celebrate Diwali, the Festival of Lights celebrated by Indians around the world by taking part in an Indian Afternoon Tea. They will celebrate by offering a special Afternoon Tea including Indian flavours, both savory and sweet. Call (908) 264-4221 for reservations on Thursday or Friday, October 15-16, when the Indian Afternoon Tea will be served daily. 415 Westfield Ave., 908.264.4221. www.anabeallstearoom.com

Rockn' Joe Coffeehouse + Bistro - How does an adult justify eating Cap'n Crunch for breakfast (admit it, you want to)? Come to Rockn' Joe and try their newest menu item yet: Cap'n Crunch French Toast. They take thick sliced bread, dip it in Cap'n Crunch cereal and top it with whipped cream and strawberries. It's a little taste of childhood, for $9.95. 20 Prospect Street, 908.232.1660. www.rocknjoe.net

The Office Beer Bar & Grill - Oktoberfest is back at The Office September 30th through November 1st, introducing 5 new Oktoberfest beers and signature Oktoberfest dishes like Black Forest Burger, Bratwurst Burger, Chicken Schnitzel Salad, Pretzel Platter and Potato Pancakes. 411 North Ave., 908.232.1207. www.office-beerbar.com

CoolVines - October Wine Tastings from 2-5pm include: Saturday October 3rd: What to pair with Osso Bucco and other Northern Italian Fare; Saturday October 10th: What's this talk about oak anyway? Saturday October 17th: The many faces of Pinot Noir; Saturday October 24th: Cool wines to serve at Halloween parties; Saturday October 31st: Candy for Adults, what to pair and serve with dessert. 23 Elm St. 908-232-5050, www.coolvines.com

Westfield just completed a successful Restaurant Week which ran for a two-week period from September 14 - September 25, 2009. Restaurants were busy as diners came to try new restaurants and sample favorites. Several restaurants were so pleased with the success of this new 2009 event that they will continue with the price fixed menus into the Fall. Chez Catherine, 16 Prospect and Aquaviva delle fonti are among the restaurants that will continue with a similar price fixed option.

CoolVines wine, beer, and spirits shop has been named 'Best New Jersey Wine Shop,' in the October edition of New Jersey Life Magazine. Over 18,000 reader ballots were cast in determining 'A-List' selections for the top Food & Wine retailers in NJ. The accolade was the second CoolVines has received this year. In March, CoolVines was awarded 'Best Central NJ Wine Shop' by the editors of New Jersey Monthly Magazine.

Mark Censits, CEO of CoolVines comments "There are so many terrific wine shops in New Jersey. I'm humbled that we were chosen among them. I think it's more a testament to our mission - of cultivating a passion for wine, food and friendship."

About CoolVines: CoolVines is a wine, beer, and spirits retail business, owned and operated by Princeton resident Mark Censits, that enables wine enthusiasts, from beginner to expert, to feel confident in their wine selections. Quality products are hand-selected from around the world, focusing on authentically made wines, often from smaller winemakers that offer the best value possible for CoolVines customers. At CoolVines? stores and online in their innovative website, wines are arranged by how they taste and pair with food, rather than by country or grape. This intuitive organization model offers wine lovers ease in finding the best selections for their needs and taste in a friendly, non-intimidating atmosphere. The staff are knowledgeable, but more importantly, are passionate about what they do. Also featured is a great selection of hand-crafted beers, small-batch specialty spirits and "cool" gifts for any occasion. Each location offers complimentary in-store tastings as well as off-site special wine events, which are listed on the CoolVines website, www.CoolVines.com.

CoolVines is located in Princeton and Westfield NJ as well as online at www.coolvines.com. Princeton: at 344 Nassau St. at the corner of Harrison St. Westfield: 23 Elm St. in downtown Westfield, NJ across from the train station. Each store is open seven days and free local delivery is available. Place an order online for pick up or delivery www.CoolVines.com.

During the month of October, there are many events around Westfield in celebration of Halloween. Whether activities at school, the annual Halloween Parade or trick-or-treat downtown, Miller-Cory Hocus Pocus, the Westfield Symphony Orchestra concert, Williams Nursery events or the popular Halloween Haunted House at the Memorial Pool, there's something for everyone.

At Williams Nursery located at 524 Springfield Avenue, enjoy hayrides, pony rides, pick your own pumpkins, a fun maze, a scarecrow contest, costume contest and a free tasting of fall butters and salsas. Every Saturday and Sunday from 10 am to 5 pm and also on Monday, October 12, there will be pony rides at Williams Nursery located at 524 Springfield Avenue. From October 1 - 24, the 10th Annual Williams Nursery Scarecrow Contest will take place. Judging from the public will take place at Williams Nursery through October 24. On October 25, the scarecrows will be transferred to downtown Westfield and on display downtown through October 31. Winners of the contest will be awarded prizes from Downtown Westfield Corporation and Williams Nursery. October 3 and 4 is Pumpkin Weekend at Williams Nursery, and free mini-pumpkins will be given to children. On October 24th, Williams will be sponsoring their annual costume contest at 2:00 pm and prizes will be awarded.

On Saturday, October 24 at 8:00 pm, the Westfield Symphony Orchestra performs Dracula, a Musical! Bela Lugosi in Dracula, Saint-Saens--Symphony #3 at The Presbyterian Church in Westfield. Bela Lugosi's 1931 classic Dracula rises from the archives to the big screen with a never-before-heard live symphonic soundtrack. A Halloween Costume Contest will be held with cash prizes.

Also, on Saturday, October 24th from 11:00am to 4pm, the Great Pumpkin Fair returns to Franklin School and offers family fun for everyone. Visit the haunted house, play games, win a goldfish, face painting, crafts, obstacle course, prizes, crafts, bake sale, gift basket raffles and more. Rain or shine at Franklin Elementary school.

On Sunday, October 25, the ever-popular Downtown Trick-or-Treat event will return from 11:00 am to 3:00 pm sponsored by the Downtown Westfield Corporation (DWC). Trick-or-Treaters will be welcomed in all businesses displaying an orange "Trick-or-Treat" poster in the window. At 3:30 pm, Sunday, October 25, the DWC will host the annual costume contest on Quimby Street with wonderful prizes being offered by sponsoring businesses along with entertainment by local resident and entertainer Michael Doyle.

Also on Sunday, October 25, the ever-popular and traditional Westfield Y's Men's Club Halloween Parade will be held. Participants should line up at the Elm Street field at 12:30 pm for costume judging. The parade will begin at 1:00 pm and end at Mindowaskin Park where prizes will be awarded.

In addition, on Sunday, October 25, the Miller-Cory House Museum will be offering the Halloween Hocus Pocus event ideal for young children. For more information, call the Miller-Cory House Museum at 232-1776.

The Optimist Club of Westfield is sponsoring the Haunted House at the Memorial Pool on Halloween, October 31 from 4 pm to 9 pm at the Westfield Memorial Pool Complex for a $4 admission. Entertainment, food, hay rides, pony rides, clowns, magicians start at 3:30 pm. Children under 10 are recommended to attend the haunted house from 4:00 pm to 6:00 pm. Young children should be accompanied by an adult. The event is co-sponsored by Westfield Recreation Department.

"A Town That Draws Its Children Back" is the article about living in Westfield, NJ which appeared in The New York Times Sunday. Read the full article by clicking 'more'.

The Jolly Trolley Restaurant is now The Office Beer Bar & Grill and they are proud to announce they have a NEW menu. 411 North Ave., 908.232.1207. http://www.office-beerbar.com/

Cold Stone Creamery is now scooping Green Tea Ice Cream (and a Green Tea Ice Cream Creation with yellow cake and honey). This new, great tasting ice cream is made with 100% natural Matcha Japanese green tea leaves, which are super rich in natural protective anti-oxidants. 163 E. Broad St. , 908.518.0044.

Rockn' Joe Coffeehouse + Bistro
Their award-winning coffee will get even better as the restaurant will offer a tasting menu of gourmet specialty coffees from around the world and upgrade its espresso beverages. In-store coffee cuppings (professional tasting events) are planned as well. Stop by Rockn' Joe this fall to experience the 'third wave of coffee' for yourself. 20 Prospect St., 908.232.1660.

Robert Treat Deli
now offers curbside delivery. If parking is not available, call with your order, stay in your car, and they will bring your order and your change out to you. They also take credit cards. 113 Qumiby St., 908.232.0925.

Congratulations to Chez Catherine, Westfield's own French culinary treasure, named one of the 25 Best Restaurants 2009 in NJ by NJ Monthly magazine. Read the article.

Talbots
Teacher Appreciation Days, now through September 7, 2009. Save 20% on your full price merchandise purchase when you present your school ID to a Sales Associate at any Talbots store. Also, Talbots has redesigned their pants with three great new fits. They're incredibly more comfortable, infinitely more flattering. See for yourself - try on a pair and get a $5 saving card. One card per person while supplies last. 217 North Ave. W., 908.232.4434.

Jos. A. Bank
From September 8 - September 13, with every $100 purchase you spend, get a $25 gift card for future purchases. Also, stop by to sign up your company for a 20 % saving on all regularly priced merchandise year round. It's easy and IT'S FREE. 121 Quimby St., 908.928.9363.

Poppyfields Home
25% of all special order furniture for the entire month of September. Hundreds of fabrics for chairs, sofas & upholstered beds from Lee Industries. Desks, beds, trundles, dressers from Newport Cottage, Vermont Tubbs, Relics and others. Stop in for the best customer service. 116 Elm Street, 908.518.9495.

J. Winthrop & Co.
50% of all summer merchandise, plus new fall Trollbeads, Catherine Canino Pearl Jewelry (very fashionable/very chic), and new jewelry from Urban Posh, featured in Lucky & Vogue magazines. Also, look for specials to celebrate their sister store's (KOI boutique) one year anniversary. 233 North Ave. E., 908.232.8199.

Douglas Cosmetics
September is Beauty Month at Douglas. Customers will receive an exclusive Douglas reusable totebag with a $49.50 purchase plus your choice of 3 deluxe samples. It is also Estee Lauder gift time, now through September 12th - get a free 7 piece gift with a $29.50 Estee Lauder purchase. Clinique Bonus Time Sept 16 - Oct 3rd. Free 7 piece gift with a $21.50 Clinique purchase. All offers while supplies last. Not to be combined. One gift per customer. 127 Central Ave., 908.928.1122.

Golden Bee Antiques
Celebrating Back-to-school with 50% off all books, vintage and otherwise, for the entire month of September. 141A E. Broad St., 908.654.6824.

Bittersweet Designs
Get the latest designs for fall...... handbags that are simple, chic shapes lavished with artisan touches, all sizes and shapes and wonderful leathers to enhance your wardrobe. Plus, unique jewelry, pashminas, scarves and much more. 212 Lenox Ave., 908.389.0330.

Aerosoles
Labor Day Event: take 15% off* on items priced $29.99 & higher through Tuesday September 8th. 161 E. Broad St., 908.232.2963.

Westfield Running Company
30% off all summer apparel (minus bras, socks, fall apparel) until Sept 14th. Starting Wednesday Sept 9th, they will have a group meeting at the Westfield Track (Kehler Stadium) at 6:15 PM, and the group will start track work at 6:30 PM. This group is open to the general public to get ready for the Fall 5k, 10k, Half Marathon and Marathons this fall. They will provide workouts for people interested in joining. Groups will be lead by accomplished coaches and runners. Open to all ability levels. 17 Elm St., 908.654.9900.

Blue Mercury, 82 Elm Street, 233-1100
On Friday, Oct. 2, it's the NARS Fall Drama Party, 11am-6pm. NARS is going for high drama for fall. A rich mulberry lip is seductive and complemented by gold infused eye color for sensual innocence. Friday Oct. 23 & Saturday Oct. 24, join for the Trish McEvoy Pick-Me-Up Party, 11am to 6pm. Trish's autumn look is bright and polished. There are perfect palettes made for on the go touch-ups. Space is limited. Sparkling cider and sweet treats will be served. Call now to book your complimentary appointment. 82 Elm St., 908.233-1100.

Saturday, October 3, 2009
Hearth & Home Kitchen Tour, 10:00 am-4:00 pm
Enjoy an exciting day of touring and tasting in seven of the most gracious kitchens in Westfield. The day will feature a book signing by a celebrity chef and author, 'Raffle House', kitchen designer presentations, plus meet local contractors and designers. Tickets are available now at the following establishments.
* Coldwell Banker Realtors, 209 Central Avenue,Westfield
* Town Book Store, 270 East Broad Street,Westfield
* Rejuvenations, 887 Mountain Avenue, Mountainside
* Periwinkle's, 17/19 North Union Avenue, Cranford
Tickets are $30 in advance or $35 day of event. Proceeds to benefit Holy Trinity Interparochial School, 336 First Street, Westfield. Visit www.htisnj.com or email hearthandhomekitchentour@comcast.net for more information.

Saturday, October 3, 2009
Westfield Historical Society (WHS) 1st Annual Applefest
Come to the lawn of the Reeve House History and Cultural Center located at 314 Mountain Avenue from 3-6pm. See the renovations and learn about what you can do to help the society finish the project to complete the archive portion of the Center. Take part in a wine and cheese tasting and cooking demonstrations. Ice cream, cupcake and candy vendors will be selling products to support the renovation. An apple pie contest will be held for all amateur bakers. The $25 entry fee will be used to support the renovations of the Center. Judging will take place at 5pm. To enter a pie call the WHS at 908-654-1794 to receive an entry form.

From Monday Sept. 14 to Friday Sept. 25 (excluding Saturday), enjoy your favorite downtown Westfield NJ restaurants at a reduced price. Enjoy two-course lunches for $15.00 and three-course dinners for $25.00. Some establishments will offer menus for less than that, and cafes and delis will offer $7.50 lunch specials. Keep in mind that the discounts are not good on Saturday, and beverage, tax and gratuity are not included in the special price-fixed menus.

Reservations can be made by calling the restaurants directly. Check your calendar and beat the crowds by making reservations at Westfield's restaurants in advance, where reservations are accepted.

Participating restaurants include: Chez Catherine, Limani Seafood Grill, Xocolatz, 16 Prospect Wine Bar & Bistro, Aquaviva delle Fonti, Boulevard Bistro, Ferraro's, Mojave Grill, The Office Beer Bar & Grill, Theresa's, Isabella's American Bistro, The Brick Oven, Splash of Thai, Jeffrey's of Westfield, Clyne & Murphy, Gabi's Sushi & Noodles and Ana Beall's Tea Room. Cafes and delis include Cheeburger, Cheeburger, Robert Treat Deli, Manhattan Bagel, Vicki's Diner and Windmill. Dessert places include Bovella's, Cold Stone Creamery, Rita's and I Can't Believe It's Yogurt. Wine pairings will be offered for sale by CoolVines for each BYO restaurant, and a 10% discount will be extended to anyone who mentions restaurant week in their shop during the 2 week period.

For more information, visit www.westfieldtoday.com or call the Downtown Westfield Corporation at 908.789.9444.

Join the 20th Annual Festifall on September 20, from 10am to 5pm. The streets of Downtown Westfield will be filled with hundreds of vendors and thousands of people with fun for all. Sponsored by the Westfield Area Chamber of Commerce. Join us Sunday September 20 10AM to 5PM.

At 6:30pm on September 11, 2009 there will be an interfaith service with prayers and readings held at the 9/11 memorial in Westfield on North Ave.

Sadie will become a welcome addition to the charming landscape of retail businesses along the streets of downtown Westfield. Regina and James St. Lifer, whom have grown up in the fashion industry, are bringing this lovely atelier to 107 Prospect Street. 'Discreet good taste' and 'simply stunning' are just two descriptions of the aura that you will sense upon entering this shop. Women with curves will embrace the many styles of dresses, skirts, and blouses that Sadie will offer. Regina is there to assist each woman with much needed old world service that seems to be lacking in today's retail environment. In early September, Sadie will open its front door to the sophisticated woman who looks forward to dressing everyday like a lady.

Work is expected to begin on or about August 24, 2009 on an important phase of the Downtown Improvement Plan. The South Avenue Streescape project includes curb, sidewalk, landscaping and new decorative lighting from Westfield Avenue to Central Avenue. The historic light poles will be provided and installed by PSE&G after the conclusion of the work. In addition, existing parking meters will be removed and replaced with parking pay stations with numbered parking spaces, providing additional parking opportunities along South Ave. The bus stop will be relocated on South Avenue to the Northern corner of Boulevard.

Work is expected to start on the South Ave. train station lot side first. As work moves to the other side of South Avenue, parking and sidewalk will be disrupted during the time that each building front is being worked on. Plywood platforms with carpeted entrances will be used to allow access to each storefront and driveways will be accommodated for access.

It is antipated that the work will be completed within 6 to 8 weeks. In the interim, the Town of Westfield appreciates your patience and understanding. To keep informed about this project, register for the e-alert program at the town's web site, www.westfieldnj.gov, or visit the Downtown Westfield Corporation's website at www.westfieldtoday.com.

Westfield, NJ - On Saturday, August 8, 2009, the Farmhouse Store opened its doors to its new expanded location on E. Broad Street near the intersection of Central Avenue. Noted for its unique selection of handcrafted artisan gifts, pottery, glass, wood, textiles, metal, paper, home decor, and jewelry, the Farmhouse Store had outgrown its home for the last three years coincidentally also at the address number of 221 on North Avenue E. next to Jay's Cycle Center.

Having developed a loyal customer base and following, owners and life partners, Ed Menapace and Bill Curtis are very excited to expand--especially in the current economy. According to Ed Menapace "The Farmhouse Store is proud to have over 10,000 customers developed in the last three years since originally opening. We knew when we started that we were bringing special products to the marketplace. We appreciate our customers loyalty and friendships we have cultivated in the community". Naming itself 'Like no other store in Westfield', the Farmhouse Store offers high-quality one-of-a-kind gifts and home decor items including furniture. According to Bill Curtis, "Our barnwood collection furniture includes some of our best selling items--they are significantly less expensive than what you could find at an unnamed big-box retailer and are handcrafted using antique barn boards reclaimed from 100-200 year old barns and mills."

The Farmhouse Store, conveniently located at 221 E. Broad Street is open Monday - Friday 10 am to 8 pm, Saturday 10 am to 6 pm, and Sunday from noon to 5 pm. Parking is available on-street or in the rear municipal parking lot (Parking is always free on Sundays and after 7 pm each evening). Visit www.thefarmhousestore.com for more exciting information about The Farmhouse Store.

Attached picture: Attending the ribbon cutting ceremony of the Farmhouse Store located at 221 E. Broad Street were (left to right): Sara Nelson, Farmhouse staff, Sherry Cronin, Executive Director of Downtown Westfield Corporation, MariAnn Gerbino, Farmhouse Manager, Mayor Andy Skibitsky, Co-Owners Bill Curtis and Ed Menapace, Ashley Spence, Farmhouse staff, and Sarah Masel, Farmhouse staff. Not pictured: Cassie Charles, Farmhouse staff.

A new addition to the downtown restaurant scene is Asian Fusion, now offering wok, sushi & teriyaki grill, to eat in or take out.

Five Guys Burgers and Fries is now open at 21 E. Broad St. in the brand new building just constructed across from PNC Bank.

Robert Anthony Jewelry is now open at 254 E. Broad St. in the Rialto Theatre Building.

Asian Fusion, a new sushi place, will open very soon at 114 Quimby St.

Westfield Kitchen & Bath is coming soon to 305 South Ave. West, next to the new Boulevard Bistro.

Tinga Taqueria
Wednesdays are 'Spin To Win Dinner', where customers spin the wheel to win prizes ranging from $15 gift, $10 Off, free guacamole and much more - every spin wins! Thursdays are Free Balloon Magic with the Madhatters 5:30-7:30pm. Monday and Tuesday nights are kids nights, where most kids items are $2.00 - $2.75 and include a drink. 110 Central Ave., 908-301-0100.

Rita's Italian Ice
As of 7/31/09 they launched a new flavor -- Swedish Fish Italian Ice -- available for a limited time. Stop in for a free sample. 107 Quimby Street, 908-928-9280.

Limani Seafood Grill is now offering a fabulous 15 course Tasting Menu for $39 pp., available Sunday-Thursday! It features 4 popular appetizers, Salad, Brick oven bread with Kalamata spread, 3 Entrees, 3 Sides, and 3 Desserts. Also, Mon-Wed you can choose a 3 Course dinner for $28 pp., byo and enjoy an August evening at Limani. 235 North Avenue West, 908-233-0052.

Cold Stone Creamery
August ice cream cake promotion - buy any large round or rectangle cake on Monday/Tues/Wed/Thurs and get one Cold Stone T-Shirt free (while supplies last). Also, Cold Stone is now offering celebrity-branded gift cards featuring Larry Fitzgerald, wide receiver for the Arizona Cardinals. 5% of sales of these gift cards will benefit the National Breast Cancer Foundation to help the fight against breast cancer. 161 E. Broad St. 908-518-0044.

Jolly Trolley
If a little lobster is good, more is better! Now through September 7th, Sam Adams Summer Ale Steamed Lobster Dinner for only $16.99. Other Lobster specials are available as well. 411 North Ave. W., 908-232-1207.

The Farmhouse Store will be closing the North Ave location on Tuesday August 4th for 4 days, and re-opening in the new (twice the size, twice the cool merchandise) store at 221 East Broad Street (next to GAP) on Saturday August 8th at 10:00 am.

Sole, offering fine imported Italian shoes for men, women and children, is now open at their new location at 201 E. Broad St. (formerly Liberty Travel). This move and expansion will be great for Sole as they relocate to the prominent retail space in Arcanum Hall, a central downtown landmark building at the corner of Elm St. and E. Broad St., 908.654.7800, www.italiansole.com

Esprit values Education...To all students and teachers they are offering 10% off...and their thanks. Valid school id required at point of purchase. 151 E. Broad St., 908-233-7878.

Anais Boutique
All summer merchandise has been reduced from 40% to 80% off! Sale ends Aug 31st. Save on summer t-shirts, skirts, maxi dresses, sun dresses, tops, jeans and more. 51 Elm St., 908-233-3777.

Aerosoles
End of summer clearance, save up to 70% off. Also, check out the new arrival - the perfect flats in Raspberry $69. 161 E. Broad St., 908-232-2963.

Menina
During August, their summer sale continues with items now 50% off. Fall fashions have also arrived. 27 E. Broad St., 908-654-0358.

The Paw House introduces "The Neater Feeder " at 15% off. It's the world's first pet feeding system for dog and cats. It contains food and water spills, protects floors and walls, and is more sanitary and comfortable for your pet. So come in and be the first to have your pet experience a new & comfortable dining pleasure. 217 Elmer St., 908-232-8200.

Mindful Home and Body, LLC - If you are having difficulties selling your home, try a free Feng Shui Re-Staging estimate. A small investment now could bring you big rewards come fall. Call today. 220 Lenox Ave., 908-654-3978 www.mindfulhomeandbody.com

Douglas Cosmetics
Estee Lauder Gift Time starts August 31st. Receive your Free 7 piece gift with an Estee Lauder purchase of $29.50 or more. Make your gift even bigger and receive a beautiful tote with a purchase of $55.00. Also, join them on August 12th from 12:00 - 5:00pm when Ivan Flores from Paula Dorf Cosmetics will be there. Call today to book your makeover appointment. 127 Central Ave., 908-928-1122.

Here are some ideas for the necessities you'll need for your kids as you prepare for school in September.

For Backpacks:
American Shoe Repair & Luggage (126 E. Broad St., 232-9522).
The Children's Place (177 E. Broad St., 789-7542)
GAP (207 E. Broad St., 654-8260)
GAP Kids (234 E. Broad St., 233-2723)

For School Supplies:
Staples Copy & Print Shop (225 E. Broad St., 232.4201)
Baron's Drug Store (243 E. Broad St., 232-6680)
CVS/pharmacy (210 South Ave. W., 654-8333)
Walgreens (260 North Ave. E., 232-5100)
Stop & Shop (219-233 Elm St. 232-1292)

New Shoes:
Castle Bootery (52 Elm Street, 233-7172)
Randal's Shoes (82 Elm St., 232-3680)
Sole (107 Prospect St., 654-7800)
Lord & Taylor (609 North Ave. W., 233-6600)
GAP (207 E. Broad St., 654-8260)
GAP Kids (234 E. Broad St., 233-2723)
Aerosoles (161 E. Broad St. 232-2963)
The Running Company (17 Elm St., 654-9900)
Scott's Shoes of Westfield (109 Quimby, 233-5678)

Clothing:
GAP (207 E. Broad St., 654-8260)
GAP Kids (234 E. Broad St., 233-2723)
The Children's Place (177 E. Broad St., 789-7542)
Lord & Taylor (609 North Ave. W., 233-6600)
Anthology (125 Quimby St., 233-8255)
Banana Republic (137 Central Ave., 301-1553)
Esprit (151 E. Broad St., 233-7878)
Lucky Brand Jeans (253 E. Broad St. 518-1794)
Funk and Standard (111 Central Avenue, 654-8707)
Janie and Jack (200 E. Broad St.)
Melinda Lane (208 Lenox Ave., 233-7033)
Menina (27 E. Broad St., 654-0358)
Nirvana (218 E. Broad St., 232-5774)
Pumpkins & Petunias (258 E. Broad St., 654-1600)

Cell Phones & Accessories:
AT&T (200 Central Ave., 301-1590)
Verizon Wireless (109 North Ave. West, 789-1201)

by Millicent K. Brody

It's not often that a new Bistro with exciting fare and reasonable pricing arrives in your very own town, but proprietor William Perillo (just call me Bill), had the vision to create a restaurant in what was once a corner Business Machine shop.

"I knew Westfield was a restaurant destination. I also know their residents appreciate fine food and service. I do believe you'll find it all at Blvd Bistro," he said.

"When dining out, I like to know I'm going to be fed the finest, freshest food," he adds. "Our meat, seafood, and vegetables are delivered fresh daily. Our pastas and desserts are prepared in house. At Blvd Bistro, you can expect local warmth with Soho in Manhattan flair."

For starters, try the Mozzarella Tre, homemade mozzarella with roasted peppers and tomato, insalata frutti di Mari, shrimp, scungilli, and calamari with garlic, olive oil, lemon and fresh herbs, or Sicilian sliders topped with housemade mozzarella and a fra diavolo sauce. Guests seemed to really enjoy the grilled polenta topped with artichoke hearts and mushrooms in a tomato basil sauce, and calamari sauteed with black olives and capers in a red, white, or brandy sauce.

Salads are prepared with care. Refreshing, organic greens are topped with apples, pecans and goat cheese, while funghi, or wild mushroom soup is blended with fresh herbs.

Of course the menu includes a host of pasta dishes prepared in all of your favorite ways. You?re also able to order Shrimp scampi, grilled salmon and grilled shrimp and calamari. Like all other Italian restaurants, chicken is served Balsamico, Francese, Marsala, Milanese, Parmigiano and PIccata. Ditto for your favorite veal dishes.

Desserts range from a creamy tiramisu, to Italian cheese cake, tartuffo and lemon sorbet. Guests are invited to bring their own wine. The staff offers bottled or sparkling water. With this gorgeous warm weather, you'll enjoy dining outdoors on really comfortable, upholstered furniture....or head indoors and enjoy the bustling ambiance.

Location: Blvd Bistro, 301 South Ave., W., Westfield
Phone: 908.264.8252
Hours: Closed Sundays. 11:30 a.m. to 9 p.m. Monday to Wed: 11:30 a.m. to 10 p.m. Thursday to Saturday.
Dress: Neat Casual.
FYI: BYO. Street or Parking lot parking. Reservations accepted for parties of 6 or more. Restaurant is closed Sunday, but open for private parties.
$$$: Dinner for Two: $55.00: Includes: appetizer, entree, dessert and coffee; excludes tax and tip.

Once again Westfield will be transformed into an outdoor shopping haven, as retailers bring their merchandise out onto the streets. Don't miss great bargains and entertainment, featuring Clown Chips and Mad Hatters Balloon Artistry. In case of rain, check the indoor sidewalk sales. The shopping begins Thursday, July 16 and continues through Sunday, July 19.

Sole, fine importer of Italian shoes for men, women and children, will be moving from its current location at 107 Prospect St. to 201 E. Broad St. (formerly Liberty Travel). This move and expansion will be great for Sole as they relocate to the prominent retail space in Arcanum Hall, a central downtown landmark building at the corner of Elm St. and E. Broad St. Sole expects to be open in their new location in August. Congratulations to proprietor Anna Mastroianni on her success. 908.654.7800

Boulevard Bistro, a new Italian restaurant, opened at 301 South Ave. W. at the corner of Boulevard. www.theblvdbistro.com

Cheeburger Cheeburger has reopend in its former location at 251 North Ave. W., at the Westfield train station.

Asian Fusion, a new sushi place, will open very soon at 114 Quimby St.

Five Guys Burgers and Fries is coming to 21 E. Broad St. in the brand new building just constructed across from PNC Bank.

Robert Anthony Jewelry will open at 254 E. Broad St. in the Rialto Theatre Building.

Westfield Kitchen & Bath is coming soon to 305 South Ave. West, next to the new Boulevard Bistro.

Every Tuesday, July 7-September 1 from 7pm-9pm, Raindates Wednesdays. The 13th Annual Sweet Sounds Downtown Jazz Festival begins Tuesday, July 7th, and continues every Tuesday evening through Sept. 1st from 7-9pm. Have dinner at one of over 50 restaurants, many serving alfresco, and enjoy the outdoor music at four performance venues. 36 bands will be featured during the 9 week festival. Raindates Wednesdays. Click here to view the complete '2009 Sweet Sounds Downtown Jazz Festival' Schedule, complete with map and shopping & dining guide. For more information, contact the Downtown Westfield Corporation 908.789.9444.

The Sweet Sounds Downtown Jazz Festival begins Tuesday, July 7th, and continues every Tuesday evening through Sept. 1st. Click here to view the complete '2009 Sweet Sounds Downtown Jazz Festival' Schedule.

Big City Taste, Small Town Price

Located in the heart of Westfield's Historic Shopping and Arts District, Boulevard Bistro takes great pride in their heritage and is pleased to present fine Italian cuisine. They offer the finest meats, exquisitely fresh seafood, fresh vegetables, fresh daily baked bread, soups, pastas and authentic Italian desserts, in an environment of elegance and style.

They view Italian cooking is an art, a national heritage of the freshest ingredients, with innovative recipes prepared with finesse and care. They want to create an enjoyable dining experience that will bring you back again and again.

Their menu is full of fresh herbs, olive oil and healthy ingredients. To start, try a special arugula salad with fennel, orange and lemon vinaigrette ($7), or the organic greens salad topped with apples, pecans, and goat cheese with rasberry vinaigrette ($7). Try the wild mushroom soup ($4), homemade mozzarella with roasted peppers and tomatoes ($6), brocolli rabe and sausage sauteed in garlic and extra virgin olive oil ($7) or the calamari sauteed with with black olives and capers in a red, white or brandy sauce ($8). For main courses, the lobster ravioli ($15), mushoroom risotto ($15) or grilled filet mignon ($17) sound great.

As they say in Italy: Mangi! Bevi! Ti Diverti! Eat! Drink! Enjoy Yourself!

Boulevard Bistro is located at 301 South Avenue West in Westfield, New Jersey, directly across from the Train Station. For reservations, call (908)264-8252. Credit Cards and Cash Accepted/No Checks. Carry-out available. private parties. B.Y.O.B.

Westfield, NJ - Downtown Westfield Corporation and Williams Nursery of Westfield have applied for Westfield to be considered for the 2009 "America in Bloom" award. Westfield is among 23 towns nationwide to compete and is one of only four other towns in our population category being judged. These towns include: Collierville, Tennessee, Junction City, Kansas, and Michigan City, Indiana. Westfield has the distinction of being the only town in the state of NJ to participate in the 2009 competition.

Katy Moss Warner and Patrick Bones, volunteer judges for America in Bloom, will be visiting Westfield on July 2 and 3 to view the lush landscaping around businesses, homes and landmarks within the town and judging Westfield on eight criteria: tidiness, environmental, community involvement, heritage, urban forestry, landscaped areas, floral display, and turf and ground cover areas. Final results of the judging will be revealed in October in Hersey PA at the national symposium.

Originally modeled after Canada's Communities in Bloom program, America in Bloom has encouraged over 150 towns across America to revamp their recreation and residential areas since its initiation in 2001. In doing so, visitors and residences of the participating towns have seen a vast improvement of overall quality of life and pride within their communities.

The Downtown Westfield Corporation and Williams Nursery, working in conjunction with the Town of Westfield and its residents and businesses are thrilled to be apart of this unique contest that evokes community pride.

For local information about Westfield's involvement or to participate by submitting stories and photos of your Westfield residence, businesses or outdoor environment contact Sherry Cronin at the DWC or Dave Williams at Williams Nursery at info@westfieldinbloom.com. To inquire about the national program, contact America in Bloom at 614-487-1117 or visit www.americainbloom.org.

by Millicent K. Brody

No matter the size, if you have a sunny patch of land somewhere near your Westfield residence or place of business, (even if its a windowsill, patio, terrace, deck), cheer yourself up, and grow yourself a few tomato and basil plants. Never mind that there's not a spot of dirt anywhere...grow your plants in pots. "Tomatoes can grow anywhere there is a concentration of sun," says David Williams a partner in Williams Nursery in Westfield, and President Elect of Gardens of America, based in Georgia. As a Gardner for 45 of his 47 years, Williams brags that the sale of his tomato plants paid for his college education. He also suggests using fertilizer geared only for vegetables.

"You'll recognize the brand," he continues. "Fertilize your vegetable plants every 3 or 4 weeks. Remember, the average tomato plant growing in direct sunlight is able to yield about 50 tomatoes."

I might agree with those statistics, and the fact that tomatoes can grow anywhere...except they're not able to grow in the fresh soil I put down each year at our house. Alongside our front steps is what some would call a window box. Given the right environment, it could easily produce a bumper crop of tomatoes, peppers, and basil. The problem is, before any of these wondrous plants reach fruition, they became smorgasbord for our resident bunnies, chipmunks, squirrels, and skunks.

That is why I've started a porch garden. "To grow tomatoes outdoors, you'll need a pot with circumference of at least 12 inches," continues Williams. "The bigger the pot, the more tomatoes you're apt to yield. I'd also suggest not using soil that is already in the ground. Get yourselves a couple of bags of potting soil, and enjoy the fruits of your labor. Once the plants start growing, I?m accustomed to picking a fresh cucumber or zucchini about every two days."

If you're growing tomatoes and basil, add a couple of red and green peppers and look forward to preparing your very own 'Garden Pizza'. For starters, pick up a pre-baked pie shell and a fresh mozzarella cheese. Slice and lightly saute red and green peppers, zucchini, and tomatoes in olive oil. Carefully layer the fresh vegetables in the prepared pie shell. Top with your favorite tomato sauce. Thinly slice fresh mozzarella cheese and together with basil leaves alternate as a topping. Bake in a 350 oven about 10 or 15 minutes...or until the crust turns golden brown.

"Little kids like to see fresh plants grow in little pots," said Arlene Fine of Morristown. My fresh basil is busy growing on my windowsill. "I snip the basil and add it to my sauce, or serve it with mozzarella cheese and tomato in a salad. I also enjoy preparing this most unusual, refreshing recipe," she adds. "It calls for fresh peaches, a vidalia onion, basil leaves, sugar, and balsamic vinegar. "

Into a medium size bowl, slice four ripe peaches then slice again. Slice and add a medium-size vidalia onion. Add a handful of chopped basil leaves, (about 4 or 5). Add 1 teaspoon sugar and balsamic vinegar to taste. Let sit for an hour or more. Serve with your favorite poultry recipe. Happy Growing Season!

Cold Stone Creamery has been a fixture on Broad Street for more than six years. During that time it has been known for dishing out super-premium, indulgent Ice Cream Creations, made to order. Cold Stone Creamery delivers the ultimate ice cream experience with it's secret recipes for smooth and creamy ice cream, hand made by Marc Feinstein, the owner, daily in Westfield, and customized by combining a variety of mix-ins on a frozen granite stone.

In addition to the more than 26 flavors offered, there are also low calorie, reduced-fat ice cream options that can be substituted in any Ice Cream Creation, or shake. Cold Stone Creamery's Birthday, Signature, Custom and Themed cakes are also designed and prepared in Westfield for all occasions. This year a new Ice Cream Cupcake in several flavors has been launched and is a great tasting addition to the cake line.

Cold Stone Creamery has also just introduced new ice cream flavors with a unique texture that doesn?t melt. It is a new and exciting form of ice cream -- Jell-O Pudding ice cream. It was developed through rigorous testing and tasting, this line of entirely new ice cream flavors has been achieved to not only taste like pudding, but also mimic the characteristics and texture that is recognized as Jell-O pudding, yet in a frozen form. The most interesting and surprising feature of this new ice cream is that it does not melt. When left at room temperature this ice cream actually turns into pudding ? now that's ice cream innovation.

For more information about Cold Stone Creamery, and to join the Birthday Club to receive special rewards, visit www.coldstonecreamery.com.

Tag Heuer Timepiece from Adlers Jewelers
Join them on June 6, 2009 to celebrate the dads and grads in your life. Receive $200 off the purchase of a TAG Heuer timepiece on June 6th only. 219 North Ave. W., 908-233-6900. www.adlersjewelers.com

Outdoor an LCD TV from Smith & Hawken
Enjoy TV outdoors with this season's hottest gift for dad... a weather resistant, ultra-vivid 42" LCD screen TV. This latest toy will cost you $4999. For a more budget conscious gift, try the painted Adirondack chairs on sale for $99 (from $149). 125 Elm St., 908-233-2250. www.smithandhawken.com

Summer Grilling Gifts from Williams-Sonoma
William-Sonoma has a variety of great gifts for grilling. Don't miss the new meatball grill basket $49.95, the stainless steel Basting Set $29.95, the LED Grill Light $44.95 and the Barbecue Toolset in a case $79.95. They also have a variety of rubs, such as Smokehouse and Memphis Rib, for $10. 127 Central Ave., 908-301-0075. www.williams-sonoma.com

Shaving Products from Kiehl's
Only the best for dad. Get the classic energizing men's products, a perfect regimen to cleanse, shave and energize. Gift sets available for $48.50 (a $66.00 Value) or $28.50 for the starter kit (a $37.00 Value). 132 E. Broad St., 908-389-1719. www.kiehls.com

Leather Wallets and Belts from Coach
Get dad a classic American mens gift from Coach. Wallets are $98 -$198, credit card cases from $48, belts $78-$98. 249 E. Broad St., 654-5047. www.coach.com

Father's Day Art from Juxtapose Gallery
Their Father's Day art includes golf, fishing, billiards, chess, sailing, Wychwood map. Come pick the perfect gift for dad or grandpa. 58 Elm St. 908-232-3278. www.juxtaposegallery.com

Custom Made Shirts and Ties from John Robert of Westfield
Treat the man in your life to something truly special, a made to order shirt (priced from $200) or custom made tie $125. Shirts are made to your exact specifications and measurements, fabric cut by hand. Cloth is Italian, English or Swiss. Suits are also made to order. 31 E. Broad St., 908-232-9511.

Italian Sandals from SOLE
Nothing tells dad you love him like a pair of fine imported Italian sandals. Especially at 20% off through Father's Day. 107 Prospect Street, 908-654-7800 www.italiansole.com

Golf Shirts and Polos at Lord & Taylor or Jos. A. Bank
Both retailers carry an array of mens gifts, from ties and golf shirts to pajamas and suits. Lord and Taylor is running their favorite Friends and Family event on June 10th thru June 14th. The event offers 25% off almost everything with few exclusions. Lord & Taylor is located at 609 North Ave. W., 908-233-6600 and Jos. A. Bank Clothier is 121 Quimby St., 908-928-9363. www.lordandtaylor.com and www.josbank.com.

Flip Flops at Scott's Shoes of Westfield
Try the popular 'fitflops' for men ($65) or the stylish ColeHaan Madras or leather flip flops ($98). 109 Quimby St., 908-233-5678.

A Tall, Dark and Delicious Cake from Cold Stone Creamery
For Father's Day, they will be offering a tall, dark and delicious cake made from layers of Devil's Food Cake, Sweet Cream Ice Cream with Brownies, Chocolate Ice Cream with Oreo cookies wrapped in rich Fudge Ganache & topped with Reese's Peanut Butter Cups. That's a rich, decadent treat you can easily share with your Dad. Order it today by phone (908-518-0044), or email icecreamstore1069@gmail.com

June 11 , Thursday, 6:30-8:30pm
Selling and Buying in Today's Market, a Real Estate Seminar at Burgdorff Realtors
Join Burgdorff Realtors ERA at their office, located at 600 North Avenue West in Westfield, for a free informational evening on selling and buying a home in today's market. Guest speakers will include a Real Estate Attorney, ASHI Home Inspector, ERA Home Loan Mortgage Advisor, and a Home Stager. RSVP to 908-233-6126 to reserve your space. Seating is limited. Refreshments will be served. www.burgdorff.com

June 11, Thursday, 7-10pm
Massage & Aromatherapy Evening at Just Bead Yourself
Treat yourself to a special evening of creativity and pampering. $49 per person includes 15-20 minute chair massage, chocolate fondue strawberries, and beautiful earrings, necklace or bracelet created by you. Space is limited; Registration is required. Call 908 232-3411 or visit http://www.justbeadyourself.com

June 13, Saturday, 7pm
Charity Auction To Benefit The Pan-Mass Challenge
Join for a Wine Reception and Silent Auction on June 13th at Jay's Cycle Center. Proceeds from the evening benefit the Pan-Mass Challenge and The Jimmy Fund. Silent Auction items will include vintage wines, baseball tickets, gift certificates, gift baskets, and merchandise donated from Westfield's local merchants. The Pan-Mass Challenge is the world's largest bicycle fundraiser. In 2008, the PMC raised more than $35 million for cancer research and treatment at the Dana Farber Institute through its Jimmy Fund. For more information, contact Geoff at Jay's Cycle Center: 908 232 3250, 227 North Avenue East, Westfield NJ or visit www.jayscyclecenter.com

June 13, Saturday, all day
Dollar Day at the Consignment Shop
The Westfield Service League Consignment Shop will begin to greatly reduce the cost of all their merchandise on Saturday, June 6. All items will be drastically reduced throughout the shop. On Saturday, June 13, the Consignment Shop will hold the annual Dollar Day -- all items in the Consigment Shop will be $1 !! All items must be sold. 114 Elmer St., 908-233-2530. www.thewestfieldserviceleague.wordpress.com

June 13, Saturday, 8pm
Folk Diva Sloan Wainwright Performs in Westfield
The Coffee With Conscience Concert Series concludes its Ninth Season by presenting folk diva Sloan Wainwright in concert at the First United Methodist Church, 1 East Broad Street (corner of North Avenue) in Westfield, on Saturday, June 13th. Doors will open at 7:30 PM and the concert begins at 8 PM. Admission is $19.00 on line and $20.00 at the door. This concert will benefit the Community FoodBank of New Jersey. Advance purchase of tickets is highly recommended by going to www.sloanwainwright.eventbrite.com

June 18, Thursday, 7:30-8:30pm
Just in time for Fathers Day -- SHAVING 101 at Kiehl's
Think you know how to shave? Think again! Join Kiehl's Since 1851 and the Club House Barbershop of Clark in a crash course on how to achieve a closer shave and better looking skin. Reserve your spot today and earn a $15 gift card towards your purchase that night. Perry Gralitzer Financial Advisor will also join the night to give tips for Managing Market Volatility. Kiehl's Since 1851, 132 E. Broad St., 908-389-1719.

June 29-July 31, 8:30am-12:30pm daily
New Jersey Workshop For the Arts Summer Workshop
Registration is currently underway for the 2009 Westfield Summer Workshop to be held at Edison Intermediate School, 800 Rahway Avenue in Westfield. The WSW offers classes taught by professionals, degreed and certified teachers in arts, crafts, communications, dance, drama, music and special interests for students in pre-school to grade 8. It includes a Summer Stage theater production for grades 6-12, which will present the rock musical Little Shop of Horrors. The WSW program will run from June 29 to July 31, from 8:30 am until 12:30 pm. A full day is available in conjunction with the Westfield YMCA. Space is limited so register early. For more information visit the NJWA office at 150-152 East Broad Street or call 908-518-1551. www.njworkshopforthearts.com.

The Paw House of Westfield
To celebrate it's 3rd year anniversary, they are offering 15% off everything, (excluding food) for the entire month of June. Also just in time for summer, The Paw House will be carrying The RUFF WEAR line of flotation vests and harnesses. Their Summer tip: If you plan to spend a considerable amount of time in the sun with your pet, just remember that DOGS DO GET SUNBURNED! Especially susceptible are short-haired breeds, dogs with light-colored coats and puppies with delicate skin. Consider getting your pup a dog tee (available at the Paw House) in addition to slathering a nontoxic lotion (baby sunscreen that does not contain zinc oxide) on the ears, muzzle, and tummy. Then go ahead and have fun in the sun! 217 Elmer St., 908-232-8200.

Treasure Cove Water Sports
Many of their manufacturers are offering some great promotions for the summer. View them on their website: www.treasurecovedivers.com/promos/ 407 South Ave. W., 908-654-8808.

Windmill
Recently surveyed and reviewed by Zagat, Windmill boasts "Juicy" foot-long hot dogs that get a thumbs-up even from Martha Stewart and "freakin' incredible" cheese fries "keep people coming back" to these "quick-stop" "staples" at the Shore and now beyond (look for one to open in Hoboken); the original windmill-shaped location at 586 Ocean Avenue in Long Branch offers upstairs outdoor seating with a view.

Enjoy their current promotion, a FREE, fresh, never frozen 100% beef Windmill burger (Value up to $3.79) with purchase of a hamburger and a beverage. Good Monday thru Wednesday Westfield Only. 256 E. Broad St., 908-233-2001. www.windmillrestaurantsusa.com

The Running Company
Take 10% off everything on June 3rd for their National Running Day sale. At night they will have a group run at 7:00 pm from their store to celebrate this day. They are also starting summer runs each Wednesday night beginning June 24th @ 7:00pm. 17 Elm St., 908-654-9900. www.therunningcompany.net/

UPS Store
The UPS Store will be having its annual summer box & moving supplies sale. All boxes and moving supplies will be 25% - 50% off. This will run from June through the end of August. 231 North Ave. W., 908-654-8200.

Talbots
Save 10% on all merchandise when you use your Talbots charge card now through the end of June. 217 North Ave. W., 908-232-4434. www.talbots.com

Galeria West
To celebrate Father's Day, Galeria West at their new location at 111 Quimby Street is offering 15% Off in any custom framing order and 25% Off on selected original paintings. 908-301-9217.

Douglas Cosmetics
June 3 - 20: Lancome Gift Time- receive your free 7 piece Lancome gift, including your choice of cosmetic bag with a $29.50 Lancome purchase. June 22 - July 15: Estee Lauder Celebrate Summer Gift Time - receive your 7 piece gift free with any Estee Lauder skincare or foundation purchase of $32.50 or more. While supplies last. Not to be combined with any other offer. 127 Central Ave. 908-928-1122. www.douglascosmetics.com

Burnett Plastic Surgery
They are promoting Latisse for longer, fuller and darker eye lashes with a special offer - buy one, get one free. Limited quantity, first come first serve. 189 Elm Street, 908-233-0200 www.contourdoc.com

Westfield, NJ - Downtown Westfield Corporation and Williams Nursery of Westfield have applied for Westfield to be considered for the 2009 "America in Bloom" award. Westfield is among 23 towns nationwide to compete and is one of only four other towns in our population category being judged. These towns include: Collierville, Tennessee, Junction City, Kansas, and Michigan City, Indiana. Westfield has the distinction of being the only town in the state of NJ to participate in the 2009 competition.

Katy Moss Warner and Patrick Bones, volunteer judges for America in Bloom, will be visiting Westfield on July 2 and 3 to view the lush landscaping around businesses, homes and landmarks within the town and judging Westfield on eight criteria: tidiness, environmental, community involvement, heritage, urban forestry, landscaped areas, floral display, and turf and ground cover areas. Final results of the judging will be revealed in October in Hersey PA at the national symposium.

Originally modeled after Canada's Communities in Bloom program, America in Bloom has encouraged over 150 towns across America to revamp their recreation and residential areas since its initiation in 2001. In doing so, visitors and residences of the participating towns have seen a vast improvement of overall quality of life and pride within their communities.

The Downtown Westfield Corporation and Williams Nursery, working in conjunction with the Town of Westfield and its residents and businesses are thrilled to be apart of this unique contest that evokes community pride.

For local information about Westfield's involvement or to participate by submitting stories and photos of your Westfield residence, businesses or outdoor environment contact Sherry Cronin at the DWC or Dave Williams at Williams Nursery at info@westfieldinbloom.com. To inquire about the national program, contact America in Bloom at 614-487-1117 or visit www.americainbloom.org.

Photo caption: Many Elm Street restaurants are adorned with beautiful hanging floral arrangements from Williams Nursery purchased by Robert Scalera, owner of Theresa?s, Isabella?s, and Mojave Grille. Such generous efforts of downtown businesses will help Westfield in competing for the America in Bloom award. Photo by: Nick Mondi, Downtown Westfield Corporation Intern.

Run like lightening! Please join the Downtown Westfield Corporation for the 8th annual 5K Run & Pizza Extravaganza in historic Westfield NJ. This year over 2200 participants and over 6000 spectators are expected to this highly anticipated event.

Following the race, runners and volunteers are treated to live music by the Michael Craig Band plus pizza, beverages, and desserts. Race t-shirts and caps will be distributed to the runners.

Mark your calendars....

Date: Wednesday, July 22, 2009, rain or shine

Location: Elm & Quimby Sts., Westfield NJ

Schedule: Registration at 5pm, 5K race at 7pm, awards at 7:45pm

Online Advance Registration: www.practicehard.com

Entry Fees: Pre-$21 ($19 USATF Members), Post-$25 after July 17

Course: USATF Certified - clocks at each mile, water stops, USATF NBNJ Grand Prix Event, rolling and flat past well-groomed neighborhoods and upscale shops and restaurants

Photography by Tiger Paw Images.

Join for a Wine Reception and Silent Auction on June 13th at Jay's Cycle Center. Proceeds from the evening benefit the Pan-Mass Challenge and The Jimmy Fund. Silent Auction items will include vintage wines, baseball tickets, gift certificates, gift baskets, and merchandise donated from Westfield's local merchants.

The Pan-Mass Challenge is the world's largest bicycle fundraiser. In 2008, the PMC raised more than $35 million for cancer research and treatment at the Dana Farber Institute through its Jimmy Fund.

J. Winthrop & Co.
Storewide Spring Sale. 233 North Ave. E., 908-232-8199.

Tamar Jewelry
25% off everything in the store for the entire month of May in honor of mom. 55 Elm St., 908-317-0180.

The Couture Exchange
Huge Bargain Basement Clearance Sale. Sale items are $20, $35, & $50! 33 Elm St. 908-232-0071. www.thecoutureexchange.com

Bittersweet Designs
15% off your entire purchase just in time for Mother's Day. Sale ends May 30, 2009 and cannot be combined with any other promotions. 212 Lenox Ave., 908-389-0330.

Aerosoles
25% off all Sandals. Plus sign up for their VIP Loyalty Program and earn rewards. 161 East Broad Street, 908-232-2963.

Boogies Tickets
Use code MOM1 and save 10% until 5/15/09. 41 Elm St., 908-232-4000. www.boogiestickets.com

Poppyfields Home
25% off bedding during the month of May when you bring in your gently used crib and twin size sheets. The sheets will be donated to Raphael's Life House, home for single moms and their babies in transition in Elizabeth. 116 Elm St., 908-518-9495.

Golden Bee Antiques
To celebrate their 10th anniversary, Golden Bee is offering customers 20% off all, already low priced Tiffany giftware. They are also conducting a drawing for a cd home music system with a multifunction remote control and a copy of the cd of 1940's music that customers love to hear playing in their store. Anyone going to the store between May 1 and June 1, 2009 can enter. No purchase necessary. 141A E. Broad St., 908-654-6824. www.goldenbeeantiques.com

Dr. Joseph Preziosi
Just ask patient Mrs. New Jersey American Beauty 2008 , Sherryl Pascal about her new smile! Westfield Dentist Dr. Preziosi is offering a new 'Lumineers' promotion: Come in for a more beautiful smile on Thursday June 4th (One Day Only) and receive 20% off for payment in cash or check, 15% off for payment with credit card and 10% off for payment with financing. Free Consultation and Free Lumineers Smile Preview. 189 Elm St., 908-654-7100.

Downtown Westfield Corporation and Williams Nursery of Westfield have teamed up for Westfield to be awarded a national "America in Bloom" award. The America in Bloom contest awards community applicants for their efforts in the following categories: tidiness, environmental, community involvement, heritage, urban forestry, landscaped areas, floral display, and turf and ground cover areas. The DWC and Williams Nursery are partnering with the Town of Westfield and other community organizations like the Garden Club of Westfield, Rake & Hoe Garden Club, Friends of Mindowaskin, Master Gardeners, and many other volunteers to help Westfield win the contest.

Two judges will be visiting Westfield on July 2 and 3 as part of the AIB national beautification campaign and contest. Westfield is one of 39 cities competing in 10 population categories in this friendly contest that promotes community involvement, patriotism, and civic pride along with beautiful landscapes.

America in Bloom is modeled after Canada's successful Communities in Bloom program, which began more than eight years ago with just 29 cities and has grown to include several hundred competing provincially, nationally, and internationally. AIB began on a small scale in 2001 when four US cities were mentored by Canadian cities in environmental awareness, community involvement, heritage, urban forestry, landscaped areas, floral displays, and turf and ground cover areas.

Judges are professionally trained volunteers. While many are retirees with careers devoted to public gardening and municipal grounds keeping, others are master gardeners and civic activists. The same pair of judges will evaluate each community within a population category.

America in Bloom judges begin their journey in the Southeast in June and will finish the end of July. In their travels, they will witness the same community spirit that made Canada?s program so successful. "In speaking with participants, I find a new-found enthusiasm for their neighbors and the community they live in," says Alex Pearl, AIB's chief justice. "Municipalities, businesses, and individuals are willing to pitch in. Little efforts go a long way to include so many people. America in Bloom is building pride through the use of plants."

The results of the competition will be revealed at the America in Bloom awards symposium in October in Hershey, PA. In addition to the awards banquet, there will be educational seminars and tours to horticultural attractions in the area. For local information about Westfield?s participation or to submit stories and digital photos of your Westfield residence, business or outdoor environment, contact Sherry Cronin at Downtown Westfield Corporation or Dave Williams at Williams Nursery at info@westfieldinbloom.com or visit the website at www.westfieldinbloom.com. For additional information on the national program, contact America in Bloom at 614-487-1117 or visit www.americainbloom.org.

Photo: The beautiful floral displays at the Mindowaskin Park urns on E. Broad Street are graciously provided by Williams Nursery. Photo by Dave Williams of Williams Nursery.

May 30, Saturday, 8pm
Westfield Symphony Orchestra
Join WSO at the Presbyterian Church in Westfield, NJ as they present SOUNDPartnerships, Verdi - Requiem featuring Pro Arte Chorale and Liverpool Welsh Choral Union.

WSO serves as welcoming host for this state-wide and international cultural collaboration, presenting Verdi's rousing and most popular masterpiece. Call WSO for tickets at 908 232 9400. or visit www.westfieldsymphony.org

May 31, Sunday, 12-7pm
Join Kiehl's and Photographer Joanie Schwartz for a Free Portrait Session of Your Dog
Kiehl's invites you to join Photographer Joanie Schwartz for one day of free portrait sessions for you and your dog at Kiehl's in Westfield, May 31st from 12-7pm. Sign up for the the perfect opportunity to document the four footed love of your life.... and yes, owners may be in the photo as well! You must reserve a spot if you want to join. All of Joanie's prints are acid free giclees printed with the finest inks and papers. Prices start at $125 for an 8x10 giclee. Call Kiehl's at 908-389-1719 to reserve a spot.
http://www.kiehls.com
http://www.joanieschwartzphotography.com

Enjoy lunch, brunch or dinner out with your mom, children, grandmother, mother in-law and entire family on Sunday May 10th. The following Westfield restaurants are offering something special. Seating is limited, so make your reservations early.

French Elegance at Chez Catherine
Chez Catherine will be serving special prix fixe menus for brunch and dinner on Mother's Day. A two-course brunch will be served from noon to 2:30pm and includes an entree, dessert and drink for $29. Entrees include omelettes, eggs benedict, homemade lemon basil infused fettuccini with scallops, wild salmon, and other choices. Desserts include warm chocolate molten cake, sorbets, profiteroles and more. Enjoy a complimentary Mimosa, Bloody Mary, coffee or juice. Dinner is a three-course menu priced at $59 and is being served from 3-8pm. Call for reservations and go online to view the full menus. 431 North Ave., 908 654-4011. www.chezcatherine.com

Lobster at Limani Seafood Grill
Limani will offer their regular menu plus Mother's Day special entrees including whole lobsters, lobster tails, and filet mignon. They are open with this special menu all day beginning at noon. BYOB. Call ahead for reservations. 235 North Ave. W., 908.233.0052. www.njyp.com/limaniseafoodgrill

Fresh Pasta at Theresa's
The regular dinner menu will be served all day from 1-5pm with some added specials. The fare is traditional Italian and features fresh homemade pastas, Veal Scallopini with Wild Mushrooms, Pistachio Crusted Salmon with Grilled Asparagus, Braised Short Ribs of beef, and many more delicious choices. Reservations are being accepted for seatings at 1pm, 3pm and 5pm. 47 Elm St., 233-9133. www.theresasrestaurant.com

Buffet Brunch at Isabella's American Bistro
Isabella's is having a special Mother's Day Brunch 'Buffet', 11am-4pm, with a large selections of hot & cold seafood, meats, stuffed french toast, frittatas, desserts and more. Reservations are recommended. 39 Elm St., 908-233-8830. www.isabellasbistro.com

Southwestern Fare at Mojave Grille
The regular dinner menu will be served all day from 1-5pm. Lime Braised Pork, Pecan & Five Spice Crusted Salmon, Smoked Apple BBQ Pork Tenderloin, Southwestern Marinated Flank Steak and Pulled Chicken Enchiladas are among the entrees. Reservations are being accepted for seatings at 1pm, 3pm and 5pm. 35 Elm St., 908-233-7772. www.mojavegrille.com

Queen's Tea at Ana Beall's Tea Room
Afternoon Tea is a great treat for Mom, and whether you want to take Mom (or someone who's been like a mother to you) to tea on Mother's Day, or another day, Ana Beall's Tea Room is the perfect destination. Starting on Friday before Mother's Day, they will offer a special Queen's Tea that includes a glass of sparkling white jasmine tea and Strawberry Shortcake, along with their traditional High Tea including soup or side salad, scones with clotted cream and jam, a selection of tea sandwiches and miniature desserts. If you can't get in on Mother's Day weekend, consider a tea-themed gift basket from the newly opened gift shop, or a gift certificate. They are also partnering with On the Side for a wonderful gift Mother/Daughter spa and tea package. 415 Westfield Ave., 908-264-4221. www.anabeallstearoom.com

Elegant Italian at Aquaviva delle fonti
Aquaviva will serve their regular dinner menu beginning at 1pm. They can accommodate large parties or 6-20 people. Call for reservations. 115 Elm St., 908-301-0700. www.acquaviva-dellefonti.com

Continental Cuisine at Xocolatz
Xocolatz will be open for brunch beginning at 10am and continue all day through 8pm with dinner. Enjoy Brunch menu specialties such as cream of garden vegetable soup, campfire chili, and French onion soup. Brunch entree selections include: Blueberry pie and apple pie French toast over a blend of strawberries, bananas, and fresh mangoes; casserole of eggs, asparagus, sun-dried tomatoes and Goat cheese served with home fries, and seven grain toast; savory crepes filled with Nova Scotia smoked salmon, fresh spinach, tomatoes, and scallion cream cheese, served with a mixed green salad, tossed with raspberry vinaigrette; four stacked banana and pecan pancakes, topped with carmelized pears and apples. 235 Elmer St., 908-232-3962 www.xocolatznj.com

Take Out from Robert Treat Delicatessen
If you want to bring in food to your home, Robert Treat has Special Mother's Day Brunch and Dinner Menus, Communion and Confirmation Menus too. Catering menu for all occasions, waitstaff available. Call and ask for Mary or Jack. 113 Quimby St., 908.232.0925. www.roberttreatdeli.com

To send flowers on Mother's Day, contact one of these fine downtown Westfield florists.

The Flower Zone, 103 Prospect St., 908-654-8837.
The Green Room, 21 Elm St., 908-518-0400.
Meeker's Florists, 427 South Ave. W., 908-232-8740.

J. Winthrop & Co. Vera Bradley Trunk Show 20% off Sat 5/2 thru Sat 5/9 & Storewide Spring Sale. 233 North Ave. E., 908-232-8199.

Lord & Taylor Don't miss the Benefit Bash May 5, 9am-10pm where you can shop all day for your local charity and save 20%. 609 North Ave., 908-233-6600.

The Farmhouse Store For Mother's Day, The Farmhouse Store has started collecting "Wish Lists". Moms can come in and give a list of their top 10 items they would like to get for Mothers Day. When husbands, kids, partners or friends come in to buy them a gift, the staff will show all the cool things Mom picked out. It's an awesome Mother's Day gift registry. 221 North Avenue East, 908-654-0444. www.thefarmhousestore.com

Tamar Jewelry 25% off everything in the store for the entire month of May in honor of mom. 55 Elm St., 908-317-0180.

Rhain Accessories & Gifts Happy Mother's Day from Rhain. Receive 20% off one regular priced item now till May 9th. Mention this e*Newsletter to receive the offer. 129 E. Broad St., 908-518-0700.

The Couture Exchange Huge Bargain Basement Clearance Sale. Sale items are $20, $35, & $50! Treat your mom or treat yourself to 10% off on your entire purchase until Mother's Day. Just mention you saw this ad on 'Westfield Today' to get your 10% off for mom. Some exclusions apply. 33 Elm St. 908-232-0071. www.thecoutureexchange.com

Bittersweet Designs 15% off your entire purchase just in time for Mother's Day. Sale ends May 30, 2009 and cannot be combined with any other promotions. 212 Lenox Ave., 908-389-0330.

Banana Republic Mother's Day Shop Card: Spend $100 between 5/4-5/10 and receive a $30 shop card that can be used starting 5/11. 137 Central Ave., 908-301-1553.

Aerosoles 25% off all Sandals. Plus sign up for their VIP Loyalty Program and earn rewards. 161 East Broad Street, 908-232-2963.

Sole In honor of Mother's Day, Sole is offering 20% off all handbags and 10% off storewide with mention of this e*newsletter. Sole was featured in the April Issue of "Best of Jersey" in New Jersey Monthly magazine. 107 Prospect St., 908-654-7800. www.italiansole.com

Boogies Tickets Use code MOM1 and save 10% until 5/15/09. 41 Elm St., 908-232-4000. www.boogiestickets.com

Knit-a-Bit For the mom who knits, they have the perfect gifts.....go in to see the selection of yarns, accessories and books that will make the mom who knits, very happy. 66 Elm Street Suite #2, 908-301-0053 www.knit-a-bit.com

Evalyn Dunn's Gallery In celebration of all Mothers, and remembering and honoring Evalyn, enjoy 25% off purchases of art for Mother's Day gifts. Friday & Saturday, May 8 & 9 only. 549 South Avenue West. 908-232-0412. www.evalyndunnsgallery.com

Gap Their newest fragrance "Close" is now in stores. Stop by to receive a complimentary sample, which includes a special coupon for a great Mother's Day gift. Also, May 1-6, buy a pair of shorts, skirt, or pants and receive 50% off any full price top. 207 E. Broad St., 908-654-8260.

Poppyfields Home 25% off bedding during the month of May when you bring in your gently used crib and twin size sheets. The sheets will be donated to Raphael's Life House, home for single moms and their babies in transition in Elizabeth. 116 Elm St., 908-518-9495.

Cold Stone Creamery Strawberry Cheesecake Paradise Cake for Mother's Day - a small round cake that serves up to 8 for a fantastic low price of $19.99. It can be ordered by phone at 908-518-0044.

Golden Bee Antiques To celebrate their 10th anniversary, Golden Bee is offering customers 20% off all, already low priced Tiffany giftware. They are also conducting a drawing for a cd home music system with a multifunction remote control and a copy of the cd of 1940's music that customers love to hear playing in their store. Anyone going to the store between May 1 and June 1, 2009 can enter. No purchase necessary. 141A E. Broad St., 908-654-6824. www.goldenbeeantiques.com

Dr. Joseph Preziosi Just ask patient Mrs. New Jersey American Beauty 2008 , Sherryl Pascal about her new smile! Westfield Dentist Dr. Preziosi is offering a new 'Lumineers' promotion: Come in for a more beautiful smile on Thursday June 4th (One Day Only) and receive 20% off for payment in cash or check, 15% off for payment with credit card and 10% off for payment with financing. Free Consultation and Free Lumineers Smile Preview. 189 Elm St., 908-654-7100.

Quick Bite | Westfield
A Tea 'Room', on 2 Floors
By KELLY FEENEY
Published: May 1, 2009

At Ana Beall's Tea Room in Westfield, you can sip a cup of your favorite blend and nibble on a treat like banana bread with buttery hazelnuts ($2.25 a slice).

That's what I did on a recent day in the casual cafe downstairs there. Ana Beall's, which opened in December in a quaint house, has two floors; upstairs are two formal dining rooms seating about 40 and a small gift shop.

There are about 60 types of teas to choose from, mostly in loose leaf form, including classics like Earl Grey and herbal infusions like Egyptian chamomile. Nancy Baker, co-owner with Kush Wadhwa, took a Specialty Tea Institute certification course in New York.

On a recent warm afternoon, a glass of cool ginger iced tea hit the spot ($1.50), accompanied by a chocolate chunk scone ($1.75).

Soups, sandwiches and salads are on the menu, too. On another visit, I ordered a cup of rich roasted chicken soup with semolina dumplings ($3.95) and a salad with portobello mushrooms, fresh mozzarella and a sweet sun-dried tomato and red pepper vinaigrette to take home ($9.95).

But because Ana Beall's specialty is proper tea, that's what I tried when I went on a recent Sunday with my 4-year-old niece, Sara, who is fond of tea parties. She took obvious delight in her 'children's tea', which included a pot of noncaffeinated tea; an assortment of finger sandwiches, like cucumber and peanut butter and jelly; and a sampling of pastries, including gooey brownies, served on a three-tier cake stand ($12.95).

I had the cream tea - a pot of tea served with a crumbly scone, clotted cream and jam ($9.95). At Sara's urging, I also ordered crepes with mascarpone cheese and raspberries ($7.95) off the brunch menu (available on weekends). I couldn't finish them, though, as good as they were. And Sara, focused on her three-tier stand, was no help at all.

Ana Beall's Tea Room, 415 Westfield Avenue; (908) 264-4221 or anabeallstearoom.com. Open Tuesday to Saturday, 10 a.m. to 6 p.m.; Sunday, 9 a.m. to 6 p.m.

by Millicent K. Brody

Why not treat mother to Sunday Brunch at Xocolatz in Wesfield? Executive Chef Jaime Chaves has prepared a menu of Sunday specials for all to enjoy.

Call and ask for Manager Dee Murley. She'll be there to answer any of your questions.

"For Mother's Day and any Sunday, we are asking our clientele to call and schedule reservations. If the weather is warm and sunny, why not dine outdoors? You are also welcome to bring your own champagne. We'll top it off with fresh orange juice. We open at 11 a.m. for Sunday brunch, and serve, dinner from 5 p.m. to closing. You are always welcome at Xocolatz."

Brunch menu specialties feature cream of garden vegetable, campfire chili, and French onion soup. Brunch entree selections include: Blueberry pie and apple pie French toast over a blend of strawberries, bananas, and fresh mangoes; casserole of eggs, asparagus, sun-dried tomatoes and Goat cheese served with home fries, and seven grain toast; savory crepes filled with Nova Scotia smoked salmon, fresh spinach, tomatoes, and scallion cream cheese, served wih a mixed green salad, tossed with raspberry vinaigrette; four stacked banana and pecan pancakes, topped with melted cheddar and Monterey Jack cheese, and a brocoli and cheddar quiche with fresh cut fruit salad.

Xocolatz Restaurant & Grill, 235 Elmer St., Westfield. Call: 908-232-3962

The DWC and Williams Nursery have applied for our town to be awarded a national "America in Bloom" award. Between now and early July when judging takes place, let's all do our part to make Westfield even more attractive! Please send stories and digital photos of your residence, business or outdoor environment to info@westfieldinbloom.com.

The contest awards communities for their efforts in the following categories: tidiness, environmental, community involvement, heritage, urban forestry, landscaped areas, floral display, and turf and ground cover areas. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6468209-1"); pageTracker._initData(); pageTracker._trackPageview();

The latest issue of the Westfield Today e*Newsletter, April 2009, is now available online. It contains the latest news, events and sales going on downtown in a content-rich yet concise format. Click here to read or download. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6468209-1"); pageTracker._initData(); pageTracker._trackPageview();

Congratulations on being featured in the New Jersey Life Entertaining Issue May 2009! Several Westfield businesses were hand-picked by the New Jersey Life editors for their Shopping Guide section. Congratulations to Anais Boutique, The Couture Exchange, John Robert, Menina, Nirvana, Pumpkins & Petunias, Golden Bee, Betty Gallagher Antiques, Kiehl's, Sole and Poppyfields Home. Westfield joins Red Bank, Englewood, Haddonfield, Millburn/Short Hills, Summit, Montclair/Upper Montclair, and Hoboken as hot spots for Main Street Shopping. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6468209-1"); pageTracker._initData(); pageTracker._trackPageview();

The Downtown Westfield 5K & Pizza Extravaganza is July 22, 2009. Download a pdf of the brochure for all the information. Race start is 7 pm. Registration begins at 5 pm. Technical T-shirts to the first 2,000 entrants and caps to the first 600 entrants. Downtown Westfield Corporation -- 908.789.9444 var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6468209-1"); pageTracker._initData(); pageTracker._trackPageview();

Playing at Rockn Joe Westfield, Jersey's own "The Kootz" Live Tuesday April 14 at 7:00 pm playing songs from their CD 'tales from the endless bus tour of new jersey". Rockn Joe, 20 Prospect Street. Call for more information -- 232.1660

The Paw House of Westfield
Don't miss 'Poochie-Bells', the original designer dog doorbell, a great gift idea for new pet owners. 217 Elmer St., 908.232.8200.

Learning Express Toys
Calico Critters' Mrs. Fisher Cat will be at Learning Express Westfield in person on Saturday, April 4th from 12-4:00pm and Sunday, April 5th 12-2:00pm. Bring your kids and cameras. Also, fill a pail with $25 worth of toys from the Easter "bunny buffet" and get a free personalized pail. 185 Elm St. 908-233-1381.

GAP
"Spring Sale Event" featuring select styles of merchandise that has been marked down up to 40% off. Arriving with their early summer line on April 6th will be a great collection of skirts, shorts, and sundresses for women. Men can look forward to cargo shorts, polo's, and comfortable crewneck T-shirts in a variety of great summer colors. As always, GAP has the must-have accessories - sandals, flip flops, and great summer totes. 207 E. Broad St., 908-654-8260.

Rockn' Joe Coffeehouse + Bistro will be selling Bachman Puzzle Shape Pretzels representing the logo of Autism Speaks, the largest non-profit organization dedicated to increasing awareness of autism and raising money for research. The new Puzzle Pretzel was created in an effort to continue to promote awareness of autism spectrum disorders (ASD). 20 Prospect St. 908-232-1660. www.rocknjoe.net

Aerosoles: Sign up to become a VIP rewards member and receive 10% off. The more you spend, the more rewards you earn. Great selection of spring and summer footwear. 161 E. Broad St. 908-232-2963.

Douglas Cosmetics has Spring cleaning "Steals + Deals" on selected fragrances and accessories up to 50% off. Plus, find your perfect Spring fragrance by playing their "Fragrance Numerology" Game. 127 Central Ave., 908-928-1122.

Treasure Cove Water Sports
Referral Program $50 Off - If you refer a friend to sign-up for Scuba Lessons both the referrer and referred person get a $50 credit at the store. The referred person who is now a scuba student gets $50 off the purchase of their Oceanic Mask, Snorkel and Fins. The referrer gets $50 off any Oceanic gear. A couple or two friends who want to learn to dive can take advantage of this program together. 407 South Ave. W, 908-654-8808 www.treasurecovedivers.com

Golden Bee Antiques
Mention this newsletter announcement and receive 25% off all furniture and chandeliers until April 30, 2009. 141A E. Broad St., 908.654.6824. www.goldenbeeantiques.com

Boogies Tickets
Save $20.00 off any order of $100 or more. Use code DWC4. www.boogiestickets.com

Robert Treat Deli has an Easter menu on their web site. Place your order to be picked up on Easter morning. They offer curbside delivery to your car. 113 Quimby St., 908-232-0925 www.roberttreatdeli.com

The Leader Store's total liquidation sale is being extended due to overwhelming demand and inventory. You'll find great bargains now deeply discounted up to 75% off storewide. 109 E. Broad St., 908-233-5609.

Here's a list of some great places to go out for brunch in Downtown Westfield, NJ. Note that some restaurants have special menus and events this month, so call ahead for reservations.

1. Ana Beall's Tea Room offers brunch from 10-2 pm on Saturday and 9-2 pm on Sundays. Their brunch is a la carte, including soup, salads, sandwiches, traditional breakfast fare, and continually changing weekly specials, including crepes, stuffed French toast, and quiche.

They will be having a special Easter Celebration, with two brunch seatings at 10:00 and 12:30 on Sunday, April 12. They will also have a final seating at 3:30 p.m. for Afternoon Tea. Call Ana Beall's Tea Room at (908) 264-4221 for more information on the menu, pricing, and availability. www.anabeallstearoom.com

2. Xocolatz
Open Sundays from 11-2 pm with a new menu each week. Specialties include French toast with mango, bananas and berries, and Spanish frittatas. 235 Elmer Street, (908) 232-3962 www.xocolatznj.com

3. Isabella's American Bistro is serving brunch and lunch on Sundays from 11-2:30 pm. They offer classic fare with a twist, such as stuffed French toast and eggs benedict, from $9.95-$12.95. For Easter Sunday, join them for a special buffet from 11-4 pm. The Easter bunny will be there! $20 for adults. 39 Elm St., 908.233.8830. www.isabellasbistro.com

4. Rockn' Joe Coffee House + Bistro is now open at 9:30am on Sundays in response to popular demand. They are serving Sunday brunch from 9:30-1 pm which includes great coffees, omelets, quiches and more. 20 Prospect St., 908-232-1660 www. rocknjoe.net

5. Chez Catherine
Diedier Jouvenet and Executive Chef C.J. Reycraft Jr. of Chez Catherine in Westfield cordially invite the public to join them in their first ever Sunday brunch April 5. The prix-fixe menu includes a main course, dessert, Bloody Mary or Mimosa or juice or soda and coffee. (pre fixe $29.00 per person; 20 % gratuity for parties of 5 or more.)

Included in the selection of 8 entrees are: mixed greens or Caesar salad, choice of chicken, hanger steak or shrimp; French toast, brioche, creme fraiche, Vermont Maple syrup; omelette 'facon du chef'; oeufs sur le plat, 2 eggs, your style with toast, choice of hanger steak, Nueske bacon, sausage, Taylor ham, pommes lyonnaise; oeufs poches Benedictine, 2 eggs on toasted English muffins with Taylor ham and hollandaise sauce; poisson du jour, fish of the day seasonally prepared, and saumon sauvage a l'Oseille, pan-seared wild salmon, sorrel, rainbow char, dill, and white wine. Desserts feature; soupe au melon, gingembre et citron vert, honeydew melon, ginger-lime soup; panna cotta aux bleuets, cold, silky eggless custard, blueberries, profiteroles au chocolat chaud, puff pastry vanilla ice cream, hot chocolate sauce, fondant au chocolat, warm chocolate molten cake, fruit sorbet or ice cream.

Chez Catherine is located at 431 North Avenue, Westfield and is now open for brunch every Sunday, noon-4 pm; Sunday dinner, 4-8 pm. For reservations and information call: (908) 654-4011. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6468209-1"); pageTracker._initData(); pageTracker._trackPageview();

by Millicent K. Brody

History of the Rialto Theatre

You cannot possibly think about the town of Westfield without calling attention to the Rialto Theater. Located at 250 E. Broad Street, it stands as a lighthouse beacon to the community. Having opened on September 6, 1922, with 1,000 people paying 20 cents for a matinee, or 30 cents for an evening or holiday performance, the first major film presented at the Rialto Theatre was Ben Hur in 1927. Soon after that major event, the theatre closed briefly to convert from silent films to 'Talkies'.

A fire broke out on May 22, 1931, closing the theatre until the end of October. Causing $100,000 worth of damage, it was due to faulty wiring in the organ. When the theatre finally reopened, it was touted as an 'ultramodern amusement center', and '100 percent fireproof.'

With the 1940's people were introduced to war movies and war bonds. The 50's heralded the arrival of air conditioning, and a Davy Crockett costume contest.

The Rialto was renovated in 1967. New seats, a screen, new projection equipment and a remodeled lobby gave it a totally new purpose. Not only did it become part of the United Artist chain, in 1978, it converted to a triplex, which reflected a change in the industry.

A 'Save the Rialto' campaign took place in 1996. Led by a group of approximately 250 volunteers and Main Street Westfield, (the former name of Downtown Westfield Corporation), a successful effort was undertaken to prevent the theatre from being converted to a retail shopping center. Mr. Jesse Sayegh, president of CMJ Entertainment, saved the theater by purchasing it from United Artists. Renovations took place during that time, and six movie theatres with 1,050 seats were introduced to the community.

"Since 1922, the Rialto has been a major attraction for Westfield," said Jim Gildea. "It's landmark presence is a great support to our community and to visitors who come to town on a daily basis."

"People can come and enjoy a great movie experience," said Senator Tom Kean. "It is a wonderful anchor for the community, and for the Downtown Business District. I can't wait for my entire family to come to Westfield and enjoy a great movie in this beautiful environment."

The Renovation

From the moment you enter the Rialto Theatre, you'll be treated to hours of complete enjoyment. From the lobby, where you're walking on exciting, colorful carpeting, to walls painted a charming green and blue, to an enormous popcorn machine and newly designed concessions featuring granite tops, moviegoers will be enjoying an entirely new experience. Two of the six auditoriums will be presented with Digital 3D. For your enjoyment and enhancement, the Rialto has invested in high-quality, non-disposable 3 D glasses for your viewing pleasure. (All you're required to do is return them at the end of the movie.)

Enter any of the newly designed theatres and locate your favorite section for viewing. Note the new flooring, track lighting, and screens to enhance your movie experience. Take your seat in any one of the all new, high-back, spacious, reclining chairs equipped with extra leg room for added comfort. Purchase tickets in advance. Give them as gifts to friends and family.

"One of the great pleasures our family received was the privilege of providing Westfield a first class theatre where people can come and be entertained," said Jesse Sayegh who with his family Doreen, Paul, and Regina Struble did all they could to present an all-new Rialto Theatre to the community. "We could not let the town of Westfield have anything less than a great theatre for their Downtown district."

"It's Westfield First," said Mayor Skibitsky. "We want everyone to make plans to visit the all-new Rialto Theatre and enjoy all of the new amenities that will certainly enhance your movie going experience."

"We can only thank Jesse Sayegh, and his family Doreen, Paul, Regina Struble and the Rialto crew for their hard work, and their significant investment in Downtown Westfield," said Sherry Cronin, executive director of the Downtown Westfield Corporation.

The Downtown Westfield Corporation has been issuing a monthly e-mail newsletter entitled 'WestfieldToday' designed to inform residents and business owners of the latest happenings in our historic award-winning NJ town. The newsletter, highlights grand openings, sales and promotions, upcoming events and other news on a regular basis to keep all interested parties informed. New features on the Downtown Westfield Corporation website, www.westfieldtoday.com will also be highlighted. Such features include grand openings, daily updates of downtown happenings, Rialto movie times, events and business listings.

In order to sign up for the newsletter, simply visit www.WestfieldToday.com. Look for the 'sign up' button in the left column, as seen with this story. Downtown Westfield businesses who want to be considered future issues of the newsletter should email to: j.lemberg@westfieldtoday.com. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6468209-1"); pageTracker._initData(); pageTracker._trackPageview();

by Millicent K. Brody

I am in awe over the cupcake frenzy. I mean, growing up, I dearly remember going to the neighborhood bakery with my grandmother. She'd let me select a cupcake to have with my glass of milk. We'd do this every Saturday, it was like a ritual.

I also remember the 3 delicious chocolate cupcakes that came in a cellophane wrapper. They were called Yankee Doodles. You'd unwrap the cellophane, then select the largest of the three, (Of course, they were always the same size, but one always looked a tad larger). Then you'd carefully peel off the fluted paper and open your mouth... wide. Naturally, chocolate crumbs would scatter about your face and shirt, but they were always delicious crumbs.

Today, cupcakes are a status trend. They're not just chocolate and vanilla with matching frosting. No! You can purchase Easter egg yellow, frosted cupcakes with numbers written on them in various colors. You can get vanilla cupcakes with pink frosting, or chocolate cupcakes with swirls of vanilla and chocolate frosting. I suppose if you were planning a birthday party, you could color coordinate the cupcakes to suit your table decor.

But now, I've noticed something new and different. Crumbs, the fashionable, trendy cupcake bakery that exists on New York's upper Westside has arrived in Westfield. And Wow! Frankly, I could not believe it. I'd first heard of Crumbs when friends chose them to bake their wedding cake. I absolutely could not envision a wedding cake filled with tiers of chocolate and vanilla cup cakes topped with a bride and groom draped in corresponding swirls of frosting. But, it happened!

And as I entered the store today, there was a case filled with all sorts of occasion cakes. But that's not what captured my fancy. I headed straight for their signature chocolate/chocolate, frosted, with sprinkles cupcakes with layers of chocolate/chocolate frosting. ($2.95). Then I asked the salesperson to fill a box with their signature red velvet cupcake, ($3.75), a German chocolate cupcake, ($3.75), and a brownie cupcake, ($3.75). In addition to all of the cupcakes singing to me, I added a soft and chewy, big, chocolate dipped, chocolate chip cookie, ($2.75).

I absolutely know what you're thinking. Do this every day, and you'll surely become the newest, fattest, cupcake/cookie monster. But hey, it's not only me that was standing at the counter trying desperately not to buy one thing. A gaggle of kids wandered in, and they were busy making all kinds of decisions. Filling a box, then a bag, then a napkin so they could wander out on to East Broad Street in Downtown Westfield, and munch their cookie, as they thought of the caramel chewy cupcake they were going to devour after dinner. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6468209-1"); pageTracker._initData(); pageTracker._trackPageview();

The Downtown Westfield Corporation (DWC) is planning even more great 2009 promotions and activities to attract people downtown.

As Spring approaches and more people enjoy getting out in the warmer weather, the DWC is planning a number of on-the-street promotions especially in light of the current economy. Some of the DWC planned events this year include: "Westfield in Bloom" to welcome Spring, Sidewalk Sales, a Food and Wine Festival, extending the Sweet Sounds Downtown Jazz Festival to Labor Day, the popular Downtown Westfield 5K & Pizza Extravaganza event, a New Car Show, Halloween Trick-or-Treat and Costume Contest, and Welcome Home to Westfield holiday events.

Promotions and events are only one aspect of the Main Street approach used by the Downtown Westfield Corporation. The DWC continues to actively work on design, organization, and economic development activities through their volunteer committees.

The DWC sponsors an on-line WestfieldToday email newsletter to keep downtown visitors and businesses informed on the latest happenings downtown. In order to sign up for the newsletter, visit www.WestfieldToday.com. The e-newsletter titled ?WestfieldToday? with the same name as the DWC website has been published monthly since January 2008 and has received record response to include in-store promotions and events from the downtown businesses. In order to sign up to receive the free e-newsletter, just visit www.WestfieldToday.com and register on the home page.

The Downtown Westfield Corporation (DWC) and Comcast have teamed up to run the Downtown fashion commercial on Bravo, Style, E! and News12 channels. Over 900 commercials will be shown from now through May as part of the DWC 'shop local' campaigns. This commercial highlights Downtown Westfield not only as a shopping and dining destination, but also a place where there are many choices for the latest fashions. Thanks to Nadine Raphael, Photographer for direction and styling, Models Oksana Stemborowski and Dr. Todd Carnucchi, Michael of Anthony Michael Salon, Alex Almeida for makeup. Clothes provided by: Lord & Taylor and Menina. Shoes were provided by: Lord & Taylor and Sole. Artwork was provided by Evalyn Dunn's Gallery and Juxtapose Gallery. Venues included: Northside Trattoria, Kiehl's, Bovella's, Acquaviva delle fonti, Juxtapose Gallery, Brummers, The Flower Zone, Douglas Cosmetics, Elm Street , Michaelangelo, and Presbyterian Church of Westfield.

Published in The Star-Ledger 3/17/2009, by BEN FELLER of The Associated Press.

WASHINGTON (AP) - President Barack Obama freed billions of dollars to help the nation's small businesses on Monday, hoping to get credit flowing again to Main Street, not just Wall Street. He heaped praise on the little guys of American industry, often overshadowed in the blitz of government bailouts.

The centerpiece of Obama's latest plan will allow the government to spend up to $15 billion to buy the small-business loans that are now choking community banks and lenders. That, in turn, could allow those banks to start lending money again to small companies to invest, pay bills and stay afloat.

"You deserve a chance. America needs you to have a chance," Obama said in an appeal to all those who run small businesses or hope to one day.

To read the full story on www.nj.com, click on 'more'.

Photo credit: President Barack Obama delivers remarks to small business owners, community lenders and members of Congress, Monday, March 16, 2009, in the East Room of the White House in Washington. (AP Photo/Ron Edmonds)

In the New Jersey section of the New York Times on Sunday, March 15, Westfield was featured in the New Jersey Spring Fashion advertising section.

The Downtown Westfield Corporation also ran an advertisement in that section, as seen in the photo. Photography: Nadine Raphael; Hair: Anthony Michael; Make Up: Blue Mercury; Dress: Roman Boutique; Location: Feast Catering.

When Banks Say No, Microlenders Say Yes

By ELIZABETH OLSON, Published: March 11, 2009

When banks say no, owners of cash-starved small-businesses aren't giving up on finding loans. Many are turning to microlenders for the money they need to meet the payroll, buy supplies, pay the rent and keep the lights and heat on.

"Our office used to get three or four calls a day," said Paige Sato, director of business development at UCEDC, in Union, N.J. "In January, we got eight calls in two hours wanting to know about microloans." In all, she said, she received 72 inquiries for the month, twice as many as in December. Her agency, formerly the Union County Economic Development Corporation, is one of four nonprofit microlenders in the state.

"As credit has tightened, banks are turning down loans, even those they would have approved before," Ms. Sato said.

One of the microlender's clients, Jaime Chavez, had no luck with banks. When he and his wife, Ana, opened Xocolatz Gourmet Cafe House, in Westfield, N.J., five years ago, they didn't qualify for a loan from a bank or from the UCEDC, so they borrowed from a friend to open their 24-seat restaurant, whose name is derived from the Mayan word for chocolate.

The business thrived, so the couple decided last year to move to a bigger place three blocks away. But they couldn't get financing from their bank for the move.

"My bank just looked at the numbers, even though I had a proven record, including catering for the bank's employees," Mr. Chavez said.

He contacted UCEDC, whose average loan in 2008 was nearly $20,000, to ask if they would provide financing this time.

"They came to the restaurant and looked at my operation, and then they went to look at the new location," he said. "I got a loan for $30,000, which wasn't the whole amount I needed, but it was enough to help me renovate the space with a new kitchen and expand to seat 70 people." The loan is for five years.

To read the entire article, visit http://www.nytimes.com/2009/03/12/business/smallbusiness/12micro.ready.html?_r=1&scp=1&sq=westfield,%20nj&st=cse

Trader Joe's worked with the Downtown Westfield Corporation (DWC) recently in their 'Miracle on Elm Street' promotion, a holiday shopping spree contest. Trader Joe's not only made the sign and decorated the entry mailbox, but they also matched a portion of the top prize and donated to a local food pantry.

Almost 300 people entered the DWC contest and provided their top three reasons why they love Downtown Westfield. In January, a random drawing took place and five winners were chosen totalling $1,000 in prizes. According to Sherry Cronin, DWC Executive Director, "We got some great testimonials why people love Downtown Westfield and are using some of them in our 'Shop Local' advertising campaigns". Emma Herber of Westfield won the top prize of $500 in shopping/restaurant gift cards from downtown stores and restaurants. Emma selected gift cards from: Brick Oven, Children's Place, Claire's, Game Stop, Just Bead Yourself, Rialto Theater, Town Book Store, Trader Joe's and Vicki's Diner. Emma and her family decided to donate their Trader Joe's gift card for groceries for the Holy Trinity Food Pantry in Westfield. Trader Joe's matched their $100 donation and contributed over $200 worth of groceries to Holy Trinity Food Pantry. According to Shawn Leahy, Westfield Store Captain, "We were happy to participate and work with Emma, the DWC, and the food pantry--especially for such an important cause."

Photo caption: Emma Herber, winner of the 'Miracle on Elm Street' DWC Promotion donates her gift card back to Trader Joe's Captain Shawn and First Mate Linda to purchase groceries for the Holy Trinity Food Pantry. Trader Joe's matched her donation and delivered the groceries to the Holy Trinity Food Pantry.

Hip clothing retailer Funk and Standard has moved from 221 E. Broad St. to 111 Central Ave., the former location of Earthchild. The new location is conveniently situated between the Rialto Movie Theater and Starbucks.Visit them at www.funkandstandard.com

Boogies Tickets: Mention code GREEN and save $25.00 off any order of $100.00 or more. 41 Elm St., 908.232.4000. www.boogiestickets.com

J. Winthrop & Co.: Sale March 13 - 17th: take 20% off all emerald jewelry, purchase $100 in Troll Beads, receive a $25 Murano glass bead, 50% off retired Vera Bradley. 233 North Ave. E., 908-232-8199.

Rita's Italian Ice will extend a special discount to anyone who comes into the store wearing green on St. Partick's Day. Just mention this offer. 107 Quimby Street, 908.928.9280.

Robert Treat Delicatessen has a St. Patrick's Day menu with Corn Beef Cabbage, Parsley Potatoes & Carrots, Irish Soda Bread, Spiral Cut Hams and more. Curbside service available. 113 Quimby St., 908.232.0925 www.roberttreatdeli.com

Manhattan Bagel Green bagels available on March 17th. 210 South Ave. W, 908.654.0525. www.manhattanbagelwestfield.com

Limani Seafood Grill Three Course Winter Dinner $28 per person. 235 North Ave. W., 908.233.0052. www.njyp.com/limaniseafoodgrill

Isabella's American Bistro is serving brunch and lunch on Sundays from 11am-2:30pm. They offer classic fare with a twist, such as stuffed french toast and eggs bendict, from $9.95-$12.95. 39 Elm St., 908.233.8830. www.isabellasbistro.com/

Golden Age Fretted Instruments is having a big sale. Maybe there is a guitar you've had your eye on. Price reductions are all at least 10% off the last price. 309 South Avenue West, 908.301.0001. www.goldenageguitars.com

The Running Company 40% off All Winter Apparel, includes winter hat & gloves. 17 Elm St., 908.654.9900. www.therunningcompany.net

Scott's Shoes of Westfield 25% off all Mens and Womens Mephisto Shoes. Additional sales up to 70% off. 109 Quimby St. 908.233.5678.

Score! Educational Centers is offering Free Academic Assessments valued at $150. They will give you a great insight into how your child is performing academically. 138 E. Broad St., 908.301.1301. www.scorelearning.com/

Golden Bee Antiques has introduced its new, and evergrowing on-line store and website. You can view a sampling of their new and unusual items at www.goldenbeeantiques.com Mention this newsletter announcement and receive 25% off all furniture and chandeliers until April 30, 2009. 141A E. Broad St., 908.654.6824.

Two to Tango Prom Sale at Mademoiselle: Buy a Prom dress with your friend and you each receive $50 off your special order gown. Sale ends March 15th. 107 E. Broad St., 908.233.0763. www.mademoisellenj.com

Esprit "Spring Suiting Event": March 5th - 18th: Take 25% off selected full price suiting, when you buy 2 or more pieces. 151 East Broad Street, 908.233.7878.

The Paw House of Westfield 50% off special selection of collars, leads and harness sweaters, fleeces, corduroy and rain coats for your pets. 217 Elmer St., 908.232.8200.

One third of our downtown retailers and restaurants have been in business 25 years or more! Juxtapose Gallery, Anthony Michael Salon, Randal's Shoes, Maria Candida's Hair Forum, The Town Book Store, The Castle Bootery, Brummer's Chocolates, Bovella's Pastry Shoppe, Westfield Seafood, Hershey's Deli, Ferraro's, Vicki's Diner, Robert Treat Deli, Cosimo's, Jay's Cycle Center, Baron's Drug Store, Brunner Opticians. Mr. J Hairstylist, G.O. Keller's Inc., and Elm Radio, TV and Major Appliances are among them. Their longevity is a testament to the level of personal service you receive downtown and the loyalty of our shoppers. All of our retailers and restaurants that have been in business for 25 years or more are noted with an asterisk (*) in the Destination Westfield NJ 2008/2009 Shopping & Dining Directory. Call the DWC for a free copy 908.789-9444. We thank all of our shoppers who continue to support the downtown businesses, who understand that 'shopping local' is not just a catch phrase but a necessity to the economic health of our district. We salute and appreciate our businesses who continue to work hard and offer unique products and personal services to our community, creating a hometown destination in Westfield year after year, decade after decade! Congratulations to Maria Candida's Hair Forum on their 30th anniversary!

Westfield was hopping last Saturday morning when Crumbs Bake Shop opened its doors and gave away 1,000 free cupcakes to eager tasters. The line stretched out the door as teenagers, adults and kids waited to get a taste of these new gourmet treats.

Born on the Upper West Side of Manhattan 5 years ago, Crumbs Bake Shop has brought its famous flavors to New Jersey, debuting in Westfield and Hoboken. The newest Crumbs Bake Shop opened its doors last Saturday, February 28th on 130 East Broad Street in Westfield.

The first to introduce new flavor combinations for cupcake connoisseurs, Crumbs launched the concept of cupcake couture. Today, Crumbs offers 75 different varieties.

"I love watching people getting together to enjoy each other over a cupcake," said Mia Bauer, Crumbs co-founder. "Every day, I look forward to meeting our neighbors and hosting them in our shops with our newest and favorite flavors."

Crumbs Bake Shop first opened its doors in 2003, on New York's Upper West Side. Since then, the company has had a lot cooking, bringing its signature flavor to neighborhoods in New York, the Hamptons and Los Angeles. The new Crumbs Bake Shops feature the signature Crumbs design, inspired by a combination of old-world European cafes and modern Americana, built around shades of chocolate, vanilla and cinnamon.

The specialty of the house is cupcakes; however the menu also adds an irresistible blend of comfort-oriented classics and elegant baked goods, such as cookies, brownies, scones, cakes and coffees.

Mia, the creative force behind Crumbs, started her career as a lawyer with a political science background. Now she develops each and every flavor, and ensures every Crumbs Bake Shop reflects the spirit of their neighborhoods. Her first book, Lolly LaCrumb's Cupcake Adventure, recently hit book shelves, helping brings parents and kids together in the kitchen and together to read. Mia says she was inspired to write the book, because her most favorite memories of growing up were cooking and reading with her own mom.

Crumbs Bake Shop, 130 E. Broad St., Westfield NJ www.crumbsbakeshop.com

Send Mademoiselle a typed essay telling them the nicest thing you've ever done for someone else and why. That's all. The contestant must write her own essay. Envelope must be postmarked by March 5, 2009. Winners will be notified by March 14, 2009 and must pick out their gown from Mademoiselle's prom inventory by March 30, 2009. Include your name, address, phone number, e-mail address, school, and graduating year. Visit Mademoiselle at 107 E. Broad St. or call (908)233-0763.

The Rialto Theater has always been one of Downtown Westfield's prime jewels. According to Jesse Sayegh, Owner of The Rialto and Cranford Theater, "Residents of Westfield and visitors from all over the tri-state area will now be able to watch their favorite movies in grand style at The Rialto."

Renovations will begin March 2. Movie goers will be treated to their favorite stars performing in their favorite movies, while relaxing in an all new, brightly-designed environment and restrooms. These renovations should be completed by the end of March.

From the moment you enter the Rialto Theater, located at 250 East Broad Street, in Westfield, you'll be treated to hours of complete enjoyment. Stop by for your favorite popcorn and movie treats at newly-designed concessions replete with granite tops. Two out of the six auditoriums will be presented with Digital 3D.

Locate your favorite section for viewing and then enter aisles that allow for extra leg room. Take your seat in any one of the all new high-back reclining chairs. The added dimension of new flooring, new track lighting, and new screens will enhance your enjoyment of every movie you choose to see.

Going to the Rialto Theater located in Downtown Westfield, will soon become one of the most preferred activities for all Central Jersey residents.

Other exciting changes are taking place at The Rialto. Now customers can purchase their tickets in advance. What better gift than two tickets to see your favorite movie at the Rialto Theater? Located at 250 East Broad Street, Westfield, a parking lot is located steps away from the front door. For a list of shows, time schedule, and all other information, please call: 908.232.1288 or check www.WestfieldToday.com/

Contact: Sherry Cronin, Executive Director Downtown Westfield Corporation 908.789.9444

This month's issue of New Jersey Life features Westfield in the "Weekending" section. The article, written by Millicent K. Brody, is entitled "Westfield - This Union County Town is redefining Great American Main Street." Town photos are displayed and many of our town shops and restaurants are mentionned.

Dahn Yoga is part of a holistic and comprehensive practice called Brain Education (BE). Designed as an easy and effective approach to maximize your brain potential, BE uses forms of Yoga, Tai Chi and Meditation to help you enjoy a more fulfilling life. Through the steps of BE, practitioners gain physical health, happiness and peace of mind.

All the BE Steps are proven and further illuminated through neuroscience. In recent months, the Korea Institute of Brain Science (KIBS) and the International Brain Education Association (IBREA) have discovered miraculous results through BE.

Most recently Michael R. Bloomberg, Mayor of New York City, proclaimed January 8th , 2009 as: "Brain Education Day"

You are invited to hear guest speaker Lesley Parness, Superintendent of Horticultural Education with the Morris County Park Commission. Lesley will be educating us on how to use houseplants to clean the air inside our homes of impurites from construction, air pollution and everyday allergens. Lester and members of the Smith & Hawken team will show you a variety of plants that would offer optimum benefits and teach you how to care for them.

Register for this free seminar by stopping into Smith & Hawken at 125 Elm St in Westfield, or by calling (908)233-2250.

Join CoolVines & A Toute Heure as they present the first ATH wine dinner of the season, celebrating the Spring Harvest. On Sunday, March 15th at 6:30 pm, ATH will present a 4-course wine dinner with pairings for each course chosen by the wine experts of CoolVines.

The menu is a celebration of the start of the Spring season and will feature local treasures and seasonal specialties like spring lamb, baby vegetables, and white truffles, paired with a selection of wines that are either organic, sustainable or biodynamic.

Shake off the cold weather doldrums and look towards spring, and book your seats now. All seats will be by reservation only, for $115 per person (all inclusive).

In 1994, Congress passed the King Holiday and Service Act, designating the King Holiday as a national day of volunteerism. This January, with a weakened economy and a strong need, a record number of Americans took the day off to help others.

As the economy continues to struggle, Rockn' Joe Coffeehouse and Bistro today announced an initiative that encourages people to expand the national day of service into an ongoing, year-long effort in the communities where the coffeehouses are located.

Through this program, Rockn' Joe will serve as a clearinghouse for volunteer opportunities in the community. Local non-profit groups will be able to advertise their events at each Rockn' Joe prominently and at no charge. Local opportunities will be prominently displayed and updated daily. Non-profit groups in need of volunteers are urged to email Rockn' Joe at volunteer@rocknjoe.net. Please include contact information, opportunities, dates of events and relevant website information.

Individuals will be encouraged to visit the Rockn' Joe regularly to learn about community service opportunities. Participants who visit the coffeehouse on the day of the event will receive a complimentary cup of coffee as a sign of appreciation.

"The Rockn' Joe program brings together people who might not ordinarily meet, breaks down barriers, leads to better understanding and ongoing relationships, and is an opportunity to recruit new volunteers in our communities," said Kevin Brennan, CEO & founder, Rockn' Joe Franchise Systems.

Brennan said each franchise will look for opportunities to advertise such worthy projects as job fairs, mortgage assistant programs and career counseling. In addition, efforts that encourage child mentoring, supporting schools and senior centers, delivering meals and repairing homes will be highlighted.

"The Rockn' Joe initiative supports the basic foundation of King Day, which engages volunteers beyond the holiday and impacts the community year-round," Brennan said. "In these troubling times, this is a program that we believe is necessary and can help facilitate change - at least in our communities."

Besides visiting Rockn' Joe to learn about volunteer opportunities in the community, Brennan urges people to log onto www.volunteer.gov. Just enter geographic information, such as a zip code and area of interest. You can access service opportunities near your home or office, across the country or even overseas.

Rockn' Joe has locations in Cranford, Westfield, South Brunswick and Caldwell. Others are scheduled to open this year in Point Pleasant, Union, Millburn, Orlando, Fl. and Bethlehem, Pa. For more information, go to www.rocknjoe.net.

Adlers Jewelers
Purchase $100 of Pandora jewelry, receive an enamel Pandora Jewelry key ring FREE! One week only, Feb. 7 -14. Limited to first 100 customers. (161 E. Broad St., 908-232-2963)
www.adlersjewelers.com

Tamar Jewelry
20-30% off everything in store. (55 Elm St., 317-0180)

Meeker's Florist
Receive a Complimentary Box of Chocolates with any Valentine's arrangement ordered by Feb 10, and mention of this promotion. (427 South Ave West, 908- 232-8740)
http://www.meekersfloristnj.com

The Flower Zone
(103 Prospect Street, 800-314-2854) Capture their hearts with lush flowers in a ruby-red heart vase they'll treasure, and the chance to win gloriously real rubies in their Rubies & Roses Sweepstakes. Visit the web site to enter.
www.theflowerzone.net

Just Bead Yourself
Valentine's Day Mother's Bracelets, 15% off in February. Personalized with children's names in sterling silver & Swarovki crystal. Call today to order this perfect gift (113 Central Ave., 908.232-3411) or visit www.justbeadyourself.com

Bittersweet Designs
You don't have to spend a fortune on your Valentine it will just look that way with a gift from Bittersweet Designs. A gift of jewelry, handbag, pashmina and so much more to choose from will be exquisitely gift wrapped. (212 Lenox Avenue, 908-389-0330)

Melinda Lane
Lots of heart related accessories, jewelry, wallets and purses for tweens. Also, sale up to 70% off selected merchandise. (208 Lenox Ave., 908-233-7033) www.shopmelindalane.com

Victoria's Secret
Romantic lingerie for your special Valentine. (233 E Broad St, 908-518-0859 www.victoriassecret.com

The Couture Exchange
Cupid says, "Your Valentine Wants Couture!" Mention this newsletter and get 10% off all designer Valentine gifts now through February 14th, 2009! ( 33 Elm Street, 908-232-0071)
http://www.thecoutureexchange.com/

Douglas Cosmetics
will have a Valentine's Day party Feb 12-14 with games, refreshments and fun! Play their "Kiss and Tell" game for a chance to win a fabulous beauty gift basket! (127 Central Ave. 908-928-1122) http://www.douglascosmetics.com/

bluemercury
is hosting a Trish McEvoy make up event Friday, Feb 20th & Sat, Feb 21st. Appointments are available and free, but we are filling up fast. This is the first Spring event to preview the new looks for the season. Please call to reserve your spot for this 'post' Valentine's Day event (82 Elm St. 908-233-1100).
www.bluemercury.com

White House l Black Market
at 206 Elm St., 908-233-1008 is having a Special Day to Fall in Love with Spring on February 12. Just go their web site to print a VIP coupon offering 25% off everything in the store. www.whiteandblack.com

Town Book Store
Valentine's books for all the loves in your life. For children they recommend Love, Splat by Rob Scotton. In this funny follow-up to Splat the Cat, Rob Scotton captures the highs and lows of a first crush with humor and understanding. For Teens, The Twilight Series by Stephanie Meyer. This series has proven to be Town Book Store's most sought after titles of the last 4 months. Many woman have decided to try these "teen" titles and they seem just as smitten with Bella and Edwards's love story. And the spotlighted title for adults is My Mistress's Sparrow is Dead: Great Love Stories from Chekhov to Munro by Jeffrey Eugenides. Mr. Eugenides writes in the introduction "It is perhaps only in reading a love story (or in writing one) that we can simultaneously partake of the ecstasy and agony of being in love without paying a crippling emotional price. I offer this book, then, as a cure for lovesickness and an antidote to adultery. Read these love stories in the safety of your single bed. Let everybody else suffer." (270 E. Broad St. 908-233-3535) http://www.townbookstore.com/

Brand Travel
Receive $50.00 discount off any new tour or cruise booking made on Feb 13-16 (204 Lenox Ave., 908-232-0900.)

Mephisto of Westfield
Savings of up to 70% off footwear for him and her including winter boots, shoes, clogs & sandals. ( 108 Quimby St. 800-803-4553)
http://www.shopmephisto.com/

Mindful Home & Body
This Valentine, bring Romance into your home and receive 10% off to Feng Shui your bedroom. (220 Lenox Avenue, Suite 301, 908-654-3978)

Galeria West, Art & Framing
To celebrate Valentine's day, from February 1 to Feb 28, at Galeria West, Art & Framing, we will be offering 15% Off all our store items, including Originals, Reproductions, Mirrors, Frames and any Custom Framing Orders. (121 Central Ave. 908-301-9217)

Aerosoles
President's Weekend Event! Friday 2/13-Tuesday 2/17- Buy One, Get One 50% OFF on any footwear purchases of $29.99 and above. Valid at Retail stores only. (161 E Broad St. 908- 232-2963) www.aerosoles.com

Lord & Taylor
Great Valentine's gifts for him and her under $50, $75 or $100. Lingerie, Godiva chocolates, slippers, perfumes, jewelry and more. (609 North Avenue 908- 233-6600) www.lordandtaylor.com

The Downtown Westfield Corporation (DWC) sponsored a new holiday shopping spree contest entitled "Miracle on Elm Street - Letters to the DWC Elves". A random drawing by members of the Board of Directors was held on January 12, 2009 and the following winners were announced: 1st prize, $500 shopping/restaurant gift cards - Emma Herber, Westfield, 2nd prize, $250 shopping/restaurant gift cards -- Eric Hagstrom, Westfield, 3rd prize - $125 shopping/restaurant gift cards - Susana Garcia, Westfield, $75 parking smart cards - Lauren Krueger, Chatham, and $50 parking smart cards - Diane Manziano, Mountainside.

During the holiday shopping season, almost 300 people entered the contest and provided their top three reasons why they love Downtown Westfield. According to Sherry Cronin, Executive Director "We were pleased with the amount of participation we had for a first-time promotion and received some great feedback from the downtown customers. Only 46% of the participants were from Westfield-a testament to downtown Westfield being a shopping and dining destination. According to the entries, the top three reasons why people love downtown Westfield included downtown events (31%), the stores (22%), the restaurants (17%), the friendly atmosphere (9%), the proximity of Westfield to their home, (5%), and it is nice to walk around (5%)."

Picture: Emma Herber of Westfield was the $500 1st Place winner of the Miracle on Elm Street - Letters to the DWC Elves holiday promotion chosen by random drawing. Emma selected gift cards from: Brick Oven, Children's Place, Claire's, Game Stop, Just Bead Yourself, Rialto, Town Book Store, Trader Joe's and Vicki's Diner.

Ladies' Night Out At Ana Beall's Tea Room Saturday, February 14th, 7pm
Ladies-Only Prix Fixe Dinner
The menu will include five exquisite and elegant courses, including vegetarian options. This is planned as an alternative to the traditional mid-winter festivities, and intends to celebrate enduring friendships in an elegant environment and with extraordinary food. The cost of the by-reservation-only dinner is $30. Call (908) 264-4221 for more information on the menu and to make a reservation. (415 Westfield Avenue, 908-264-4221) www.anabeallstearoom.com

The Chocolate Bar
Don't miss the hand dipped Belgian chocolates here for Valentines Day, especially the chocolate dipped strawberries, $25/pound. All are made in the store in your choice of dark, milk or white chocolate. (112 Quimby St. 389-9000)

Cold Stone Creamery is offering a beautiful cake for Valentine's Day called Sweet Strawberry Romance. It features layers of moist Yellow Cake and Sweet Cream and Strawberry Ice Cream with Strawberries wrapped in pink frosting topped with Chocolate Hearts. Now that's a sweet treat! (163 E. Broad Street, 908-518-0044) www.coldstonecreamery.com

CoolVines Wine Tastings
Wine Tasting: Sweet Wines for Your Sweetheart! Its Valentines Day- and that means its time for a sweet treat! Bring your Valentine to our special tasting of sweet wines and share something special with your someone special! Saturday February 14, 2:00-5:00PM . (23 Elm St, Westfield, NJ 908-232-5050) www.coolvines.com

Feast Catering Presents Valentines Dinner
Saturday February 14th, 2009, 7:30pm Start
$145.00 per person, call to book. (27 Elm St., 908-654-0045)
www.feastcateringwestfield.com/

Gabi's Noodles & Sushi
Valentine couples take 10% off their bill with mention of this WestfieldToday e*newlsetter. Gabi's Sushi & Noodles recently opened at 13 Elm Street, located across from Ferraro's and next to Eileen Fisher near the intersection of Elm & North Avenues. Gabi's Sushi & Noodles features cooked nigiri sushi or sashimi, cooked or raw sushi rolls or hand rolls, soups, salads, appetizers, noodles in kabobs or soup, kabobs over rice, lunch combo platters, and desserts. (13 Elm St., 908-389-1189)
www.gabisushiandnoodles.com/

Rockn' Joe Coffeehouse & Bistro
Wine, Chocolate and Music Lovers Weekend Friday, Feb. 13 through Sunday, Feb. 15. Patrons are invited to enjoy a bottle of wine, listen to some live music and indulge in a decadent chocolate dessert. Anyone who orders a bottle of wine and a dessert will receive a complimentary plate of delicious chocolate covered strawberries to share with their valentine. "We want to give our customers everything they need to have a memorable Valentine's Day weekend," said Rockn' Joe owner Lisa Bertone-Marvin. "We supply the wine, music, chocolate and strawberries. All they need is to bring that special someone." (20 Prospect Street, 908-232-1660) http://rocknjoe.net

Manhattan Bagel is offering "Red Mini Bagels" available for 2 Days. Feb 13 and 14. They will also be featuring Chocolate Raspberry Coffee(16oz) with a Double Chocolate Cookie for only $2.49 beginning Feb 9 until the end of the month. (210 South Ave West, Westfield, NJ 908-654-0525.)
http://www.manhattanbagelwestfield.com

Rita's Italian Ice located at 107 Quimby Street would like to wish everyone a Happy Valentine's Day. They will be opening for their 2009 Season Sunday March 1st with many new products and surprises and can't wait to see all of you again.
www.ritasice.com

Crumbs Bake Shop, specializing in cupcakes and cookies, will open very soon at 130 E. Broad St. www.crumbsbakeshop.com

Boulevard Bistro, a new Italian restaurant, will open at 301 South Ave. W. (corner of Boulevard).

Ginger Hut Restaurant, a new sushi place, will open at 114 Quimby St.

Papa John's Pizza Store has opened at 219 South Avenue W. next to Hershey's Delicatessen.

Gabi's Sushi & Noodles has opened at 13 Elm St in the former location of Xocolatz (cafe). Gabi's serves sushi, sashimi, noodles, soups and kabobs.

Staples Copy & Print Shop recently opened at 225 E. Broad Street in Westfield. While many know the familiar Staples brand, they may not realize that Westfield is the home to the first concept store in New Jersey which combines a Copy & Print Shop with home and office product supplies in a downtown setting. Located near the intersection of E. Broad Street and Central Avenue, Staples is situated between The Gap and Victoria's Secret and has a front and rear entrance conveniently located near public parking. The store also ships via UPS, sells postage stamps, and offers free wi-fi.

According to Jamie Rose-Helfand, Account Manager, "Staples is excited to be part of the Westfield community. Whether it is a large print job for a business promotion or a small stack of flyers for the local school organization, Staples is pleased to be your one-stop shop for all your printing and copying needs. The General Manager of the Staples store is Alan Napeloni. Alan and his dedicated staff will live up to their 'that was easy' reputation."

Staples, the world's largest office products company, is committed to making it easy for customers to buy a wide range of office products, including supplies, technology, furniture, and business services. With $27 billion in sales, Staples serves businesses of all sizes and consumers in 27 countries throughout North and South America, Europe, Asia and Australia. In July 2008, Staples acquired Corporate Express, one of the world?s leading suppliers of office products to businesses and institutions. Staples invented the office superstore concept in 1986 and is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com

Photo: Attending the recent 'Easy' grand opening ribbon cutting: Sherry Cronin, Downtown Westfield Corporation (DWC) Executive Director, Alan Napeloni, Staples General Manager, Mark Ciarrocca, Acting Mayor, David Rich, Westfield resident and Staples fan, Thomas Rich, DWC Economic Development Committee, Jamie Rose-Helfand, Staples Account Manager, and Naomi McElynn, Westfield Area Chamber of Commerce President.

Gabi's Sushi & Noodles recently opened at 13 Elm Street , located across from Ferraro's and next to Eileen Fisher near the intersection of Elm & North Avenues. Gabi's Sushi & Noodles features cooked nigiri sushi or sashimi, cooked or raw sushi rolls or hand rolls, soups, salads, appetizers, noodles in kabobs or soup, kabobs over rice, lunch combo platters, and desserts. Gabi?s is open 7 days a week from 11 am to 10 pm. BYOB. Visit www.WestfieldToday.com/Sushi to view the menu on-line.

Photo: Attending the recent grand opening ribbon cutting of Gabi's Sushi & Noodles (from left to right): Patrick McElynn, Thomas Rich , DWC Economic Development Committee, David Rich, John Zhang, Owner of Gabi's Sushi & Noodles, Mark Ciarrocca, Acting Mayor, Naomi McElynn, Westfield Area Chamber of Commerce President and Thomas McElynn. Not pictured: Sherry Cronin, DWC Executive Director.

by Millicent K. Brody

In The Portrait of a Lady, poet Henry James said, "There are few hours in life more agreeable than the hour dedicated to the ceremony known as afternoon tea."

Think about it. When was the last time you've actually sat down and enjoyed afternoon tea with friends? At Ana Beall's Tea Room in Westfield, you're more than welcome to not only stop for a pot of tea to suit your every mood and taste, you're cordially invited to partake of their full tea menu.

If you've been to London and enjoyed the British tradition of a late-afternoon or early evening meal, you're bound to enjoy High Tea. Originating in the 19th century, it was known as a simple, early workingman's supper. Today, High Tea may be served buffet style, or set out on a table.

Guests at Ana Beall's start with a cup of soup, followed by a scone, and tea sandwiches. The event concludes with a selection of desserts and your choice of tea, ($21.95 per person). Lastly, why not introduce your youngster to Afternoon Tea and their special Children's Tea Menu. The scaled-back version arrives with a non-caffeinated herbal infusion, (or a glass of milk, lemonade, or flavored soda).

Proprietor Nancy Baker opened the doors to Ana Beall's Tea Room on December 4, 2008. A resident of Morristown and a knowledgeable tea drinker, Nancy searched for a community with an active downtown district. "I found the perfect place in Westfield," she said. "Our once totally neglected building has perfect bones." Painting her cozy tea room mango gold with red accents, Baker filled the first floor with oak tables and upholstered chairs in a burgundy red pattern. Guests wandering up to the second floor will find a much larger tea room, and a darling smaller salon equipped with a window seat, buffed lavender walls, sconces, and paintings. It's the perfect space for a little girl's tea party.

A graduate of the Culinary Institute of America in Hyde Park Executive Chef Tom Nelson offers bowls of roasted pumpkin and butternut squash soup with ginger and creme fraiche. He also prepares his own version of Northwest smoked salmon and spinach salad with green onions, and roasted red peppers, over baby spinach with a lemon caper vinaigrette. Most popular is his grilled lemon chicken sandwich topped with melted brie, baby spinach, and red onion with a lemon aioli dressing.

Straight from the Gotham Bar and Grill in New York City and Stage House Inn in Scotch Plains, pastry Chef Melissa Walsh prepares a variety of scones, fruit breads, tea biscuits, and sweets. Her famous dessert features hot chocolate soup which lies somewhere between hot cocoa and melted chocolate served in a tea cup, with handmade marshmallows and caramel fudge.

"People come for lunch and brunch," continues Baker. "Not only are our crepes popular, guests love our blackberry glazed French toast. Yes, we serve oatmeal or granola, and you may order a platter of seasonal fruits."

"I not only love the food," said John Cronin of Westfield. "I love the peacefulness of Ana Beall's Tea Room."

As we make and struggle not to break our New Year's resolutions, there are over fifty Westfield, NJ eating establishments offering healthy choices, fresh food, and good old-fashioned comfort food to entice our palates. Click here to view and print a list of all downtown restaurants, cafes, delis and dessert places. It's a great list to keep on your refrigerator or in a kitchen drawer for easy reference. Xocolatz at 235 Elmer St. is now offering brunch on Sundays from 11am-2pm.

Westfield, NJ - The Leader Store, located at 109 East Broad Street is closing. Owners Joseph and Marc Spector, local property owners of the building, are making a large investment to improve the property creating a first class retail and residential building. This major renovation will improve the downtown district and the entire Westfield community.

The Leader Store, owned by multiple generations of the Spector family, has evolved as consumer demand for goods and services have changed. Established in the Lower East Side of Manhattan, it began by delivering dry goods and novelty items by horse and wagon in the early 1900's. After moving to Ottawa, Illinois and establishing a successful retail dry goods store and family life, Abe Spector with his wife and son Sidney, moved back East. The Leader Store opened on Broad Street in Elizabeth, NJ and serviced customers and major employers with work clothing and safety gear for almost twenty years. It outfitted many merchant marine and foreign sailors during WWII. In 1944, the Elizabeth Leader Store closed its doors when much of their employee base left to serve in the Armed Forces. After WWII, The Leader Store was opened by Sidney Spector in Westfield, NJ featuring Army and Navy surplus items and work clothes. As Westfield's demographics changed in the 1950's & 1960's, they opened the University Shop and Boystown departments. Sidney's sons, Joseph and Marc Spector joined the family enterprise in the 1970's and expanded the store for the fourth time in the Westfield location. A larger shoe and athletic footwear department was introduced along with famous athletic apparel. The Leader Store has always been a must for families shopping needs.

All existing store credits and gift certificates will be honored. All varsity jackets and special orders will continue to be filled and delivered. The Liquidation Super Sale starts Thursday, 9 AM Jan. 8, 2009 and includes a contest with fantastic prizes. Shop early for the best selections.

In order to make room for fresh spring merchandise (yes, spring is coming), many retailers are having inventory clearance sales. Take advantage of these spectacular sales and save some money.

The DWC is working diligently to expand our promotions and advertising campaigns in support of our downtown. It is in this spirit that we encourage you to "shop local, dine often" and to have confidence in our vibrant downtown in these challenging economic times. It is only with your patronage of local shops, restaurants and businesses that we can enhance the health and experience of our historic downtown.

Shop Local, Dine Often

Hopefully you will see the Downtown Westfield fashion commercial airing 292 times on Bravo, Entertainment, Food Network, MSNBC, Style networks over the next two weeks. In addition, we are running a commercial 300 times on ABC Family 25 Days of Christmas with a 10 second tag to remind viewers to shop in Downtown Westfield, enter our 'Miracle on Elm Street' $500 Shopping Spree contest, and to park free Dec. 17 through Dec. 28. Click to view the commercial which is airing on Food Network 100 times between now and the end of the year with the same 10 second tag at the end.

Happy Holidays and remember to do all of your holiday shopping downtown!

With retail sales the weakest in 35 years, retailers are offering tremendous promotions during this holiday season to attract shoppers. If you're a consumer looking for a good deal, you will find it in Westfield. Here is a list of just some of the downtown stores currently offering discounts.

Nirvana
50% off on Fall merchandise and 30% off holiday merchandise including scarves, coats, belts and more. (218 E. Broad St., 232-5774)

Menina
40-70% off Fall and Winter clothing and accessories beginning 12/15. Also 20% off new resort lines. (27 E. Broad St., 654-0358)

La Belle Vie
European designer accessories - 30% off everything in store through December. (15 E. Braod St., 301-1003)

Mademoiselle
30% off everything in store. (107 E. Broad St., 233-0763)

Lucky Brand Jeans
Always has a 50% off clearance section, plus offering a seasonal 'buy one get one ? off' with purchase of a full price pair of jeans. (253 E. Broad St., 518-1794)

Douglas Cosmetics
Running a special for challenging times.... 20% off skin care purchases in December. (127 Central Ave., 928-1122)

Mephisto of Westfield
Buy One Get One 50% Off. (108 Quimby St., 232-6114)

Tamar Jewelry
20-30% off everything in store through December. (55 Elm St., 317-0180)

Aerosoles
Sales throughout the store. Many shoes $29.99 and $39.99. (161 E. Broad St., 232-2963)

Melinda Lane
50% off Vintage Havana tops & hoodies for tweens, now $30, 30% off coats and dresses, 20-40% off denim. (208 Lenox Ave., 233-7033)

Pumpkins & Petunias
All clothing in store 30-50% off, including for girls Joe's Jeans, Room Seven, Jen Jen and Splendid. For boys, the sale includes Kingsly rocker tees and Gold Rush jeans. (258 E. Broad St., 654-1600)

Ann Taylor
Sales throughout the store, changing all the time. (167 E. Broad St., 301-9701)

Poppyfields Home
Holiday Sale 25% off and more on all in stock merchandise. (116 Elm St. 518-9495)

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In these economically worrisome times, shoppers are looking for value. There are many beautiful stores in Westfield with luxurious items, but there are also plenty of affordable, fabulous and practical gifts downtown.

Great Gifts Under $20:

Rhain Accessories & Gifts (129 E. Broad St., 518-0700) 'Magnetic Distractions' from Uno (as seen in the photo above) are cool magnetic beaded chains that wrap around your wrist, neck or other body part and stay on with a magnet clasp. Available in many colors, UNO is a mutable object designed by the wearer, him or herself, and is one of this season's trendiest gifts $16.50.

Funk & Standard (221 E. Broad St., 654-8707) UGLYDOLLS from $8-$20, Paul Frank socks $20 and umbrella $20, 'The Super Dooper Reindeer Pooper' jelly bean dispenser $6, and many, many great stocking stuffers from $1 to $5 for retro toys, candies and accessories.

Nirvana (218 E. Broad St., 232-5774) For Teens: Cute knit hats and mittens $5.

Melinda Lane (208 Lenox Ave. 233-7033) Peace sign heaven for tweens: Peace rings from $8, necklaces from $12, peace rhinestone studs $10, bracelets from $12, headbands $9, bangalow360 wallets and wristlets $17, scarves $16.

GAP Kids (234 E. Broad St., 233-2723) Kids: Fleece hats, gloves and scarves for boys and girls 2 for $20.

The Leader Store (109 E. Broad St. , 233-5609) For Adults and Kids: WIGWAM and Thorlo outdoor socks from $6, Zero and Kombi ski gloves from $19.99, hand and body warmers $.99, ski hats from $4.99, Chilltech thermal underwear for kids and adults from $18.99, and much more sports and outdoor apparel and accessories.

The Farmhouse Store (221 North Ave., 654-0444) Wide variety of handmade ornaments, handcrafted jewelry, picture frames and more.

Great Teacher & Hostess Gifts Under $20:

Bittersweet Designs (212 Lenox Ave., 389-0330) Christmas bubbling night lights $15, enamel bangles in black, pink or green from $19, pashmina scarves from $14.95, wide selection of holiday ornaments from $3.75.

Poppyfields Home (116 Elm St., 518-9495) 'Westfield' Kitchen towel $11, SoapRocks great smelling soaps that look like gems $11, handprint ornament $10 and more.

Blue Tulip (123 Quimby St., 301-0400) Ceramic dips bowls with dip mix and spreader $16.50, holiday sweet treats such as Christmas Crunch $9.95, Peppermint Bark $19.95, Belgian Chocolate Oreos $9.95, holiday ornaments $8.95, and much more.

Great Gifts Under $50:

Lucky Brand Jeans (253 E. Broad St., 301-1003) Limited Edition Rocker Tees $49 adults, $39 kids, in a cool album cover gift box. Also great leather belts under $50 (as shown in photo).

Banana Republic (137 Elm St., 301-1553) For Her: Preppy Plaid Scarf, thick and soft nylon/ wool/ cashmere blend $49, Vintage collection gloves $39, hats $39, and scarves $49, long sleeve jersey knit twist tees 2 for $45. For Him: Double layer half-zip knit top $49.50, and cool cuff links $39.50.

Town Embroidery (102 Quimby St., 233-1221) The store window is full of gift items under $50 that can be embroidered with a name or monogram. Check out the Gemline Serenity yoga bag $28.95 in light blue/ gray or burgundy/cream, the wine tote $35, or the folding chair in a bag $38.95. Prices include the embroidery.

Jos. A. Bank Clothier (121 Quimby St., 928-9363) Entire stock of mens lambswool sweaters 50% off, now $49.75, lambswool scarves now $39.99 (were $95) , leather gloves with Thinsulate lining now $29 (were $65) and more.

Anthology (125 Quimby St., 233-8255) 'Dogeared' make-a-wish necklaces $32, Votivo aromatic candles $25, handsoap $17 and lotion $19.

The Leader Store (109 E. Broad St., 233-5609) For Him: Blowout Sale - Fleece Lined Hoodies by Quicksilver 50% off, now $35.

Randal's Shoes (82 Elm St., 232-3680) For Her: Boot Hugs, jewelry for your boots, are great accessories to put on your UGG boots. They feature feathers, fringes, charms and beads for $20-$30 a pair. As seen recently in the Star Ledger.

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From Thanksgiving through New Year's Day, tell the Downtown Westfield Corporation (DWC) Elves the top three reasons why you love Downtown Westfield and enter to win our Shopping Spree contest at your favorite downtown shops or restaurants.

Five winners will be awarded in total. 1st prize will be $500 in shopping/restaurant gift cards. 2nd prize will be $250 in shopping/restaurant gift cards. 3rd prize will be $125 in shopping/restaurant gift cards. 4th prize will be $75 in parking cards or tokens. The 5th prize will be $50 in parking cards or tokens. Shopping/restaurant gift cards will be issued to winners from downtown businesses of their choice. Businesses must be located within Westfield's Special Improvement District.

Just complete the entry form at your favorite retailer or restaurant downtown, or download it here - entry form. Then come downtown and drop off your completed form at the special mailbox located at the corner of Elm Street & E. Broad (on the steps of the historic bank building) between Thanksgiving and New Year's Day. No mailed entries or on-line entries will be accepted. Limit one entry per person.

Winners will be chosen on January 12 through random drawing. To be eligible to win, the forms must be completed with the top three reasons why you love Downtown Westfield with name, address, phone, and email (if applicable). Your top three reasons may also be chosen to be included in future Downtown Westfield Corporation (DWC) advertising campaigns. var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6468209-1"); pageTracker._initData(); pageTracker._trackPageview();

The Downtown Westfield Corporation is sponsoring some fabulous events this season. Photos with Santa & Mrs. Claus was a huge success November 28-30 at Lord & Taylor, attracting 350 families to participate. Throughout December, there will be numerous performances downtown by The Yuletide Carolers, the Watson Highlanders Bagpipe Band, Escape Quartet and NJ Workshop for the Arts Alphorns.

Don't miss the Santa Claus Train Ride Saturday, December 13 from 9 am and 1 pm, at the Westfield Train Station - Eastbound Platform (off South Ave.). Santa Claus Train Ride is sponsored by Jersey Central Railway Historical Society. $12 adults, $10 children under 12; 2-hour ride to Highbridge, NJ with Santa Claus, Mrs. Claus and a few of Santa's helpers giving out candy canes, coloring books, and one Train Set prize per train car. Tickets available at Brunner's Opticians, 100 East Broad St.; Info: www.jcrhs.org/santa.html

Debuting this year will be "Miracle On Elm Street", a Shopping Spree contest where from Thanksgiving through New Year's Day, you can tell the DWC Elves the top three reasons why you love Downtown Westfield and enter to win our Shopping Spree contest at your favorite downtown shops or restaurants.

To view the entire "Welcome Home to Westfield" holiday events calendar (printable pdf format), click this link.

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The Town of Westfield will be providing the gift of free parking at all on-street meters as well as in the parking lots from December 17 through December 28, 2008 for Hanukkah through Christmas. Shoppers will notice bags on the meters during this time, which will provide free parking up to 2 hours at all on-street meters and free parking up to 4 hours in the lots. Happy Holidays and enjoy shopping and dining downtown! var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); var pageTracker = _gat._getTracker("UA-6468209-1"); pageTracker._initData(); pageTracker._trackPageview();

Thanks to everyone for supporting the Trick or Treat & Costume Contest on Sunday October 26th. Over 2,000 trick-or-treaters participated downtown and over 50 costumes were judged and won at the annual Downtown Westfield Corp. Costume Contest. Special thanks to all the businesses who participated and donated all the fabulous prizes!

Click here to view and order your photo prints today of our contest participants. www.downtownwestfieldhalloween2008.shutterfly.com.

Edible Exit: Westfield
by Frank Remshifski
Thursday October 16, 2008, 12:05 AM

Westfield makes for a great day trip during the holidays.

Between a visit to the historic Miller-Cory House Museum and boutique shopping, stop for a bite at one of these local eateries.

Located in Union County, Westfield sits at the intersection of Routes 2828, 509 and 610. From the Garden State Parkway, take exit 13535 to Central Avenue (Route 613) and go west about 3 miles to the business district.

To read the full article, click 'more'.

Rhain Accessories & Gifts is now open at 129 E. Broad St.

Janie & Jack, an upscale childrens clothing retailer and a division of Gymboree, is now open at 200 E. Broad Street.

The Couture Exchange , is now open at 33 Elm St. 908.232.0071. This upscale designer consignment shop features handbags, shoes and accessories at resale prices 20-80% off. Grand Opening celebration cocktail party will be held Thursday December 11th from 6 to 9 pm with special store discounts, fun fashionista refreshments and the chance to win a drawing for a fabulous Louis Vuitton accessory! The Grand Opening ribbon cutting will take place Saturday 12/13 at 2:30pm.

AnaBeall's Tea Room is now open at 415 Westfield Ave. They serve a variety of soups, sandwiches, scones, tarts, cakes, cookies and a traditional afternoon tea combining light sandwiches, scones, desserts and tea. Grand Opening celebration Saturday Dec. 13th at 2pm.

Crumbs Bake Shop, specializing in cupcakes and cookies, will open soon at 130 E. Broad St., former home of Baci.

Papa John's Pizza Store will be opening soon at 219 South Avenue W. next to Hershey's Delicatessen.

Westfield, NJ - Working in partnership with the Downtown Westfield Corporation (DWC), Nadine Raphael, fashion photographer in the landmark Arcanum Hall building in downtown Westfield recently completed photo shoots of fashion models for use in upcoming image advertising campaigns for the DWC. These campaigns are used year-round in promoting downtown Westfield as a shopping destination. Over 2,500 photos were graciously provided by Nadine Raphael with models Oksana Stemborowski and sister, Ksenia Vasilieva. The fashion shots were taken around downtown and adjacent areas during the last week of August.

Nadine Raphael managed the entire project and was responsible for the clothing and accessories selections. Hair styling was provided by Anthony Sepe of Anthony Michael Salon. Makeup was provided by Renee, Johana, and Stacy of Bluemercury, Westfield. The following Westfield businesses provided the fashions and accessories: Anais Boutique, Anthology, Bittersweet Designs, Funk and Standard, Lord & Taylor, Melinda Lane, Menina, Nirvana, Perla, Roman Boutique and Tailoring, and Sole. Venues included: 16 Prospect Wine Bar & Bistro, Acquaviva delle fonti, Ahrre's Coffee Roastery, Coach, Cool Vines, Feast Catering and Caf?, Mojave Grille, Nadine Raphael Studios, Papyrus, Rockn' Joe Coffeehouse + Bistro, Theresa's, and Vicki's Diner. Arthur Lloyd, III of Union graciously allowed his antique car to be used as one of the props and dog owners, Lois Meyer and Lydia Babitt graciously allowed their dogs to be in the photo shoots. Laura Pietruski, DWC summer employee, assisted Nadine Raphael and staff with the photo shoots. Kevin Sipe provided videography for use in TV36 segments and possible television commercials.

According to Sherry Cronin, DWC Executive Director "Nadine Raphael has been such a great partner to the DWC. She has graciously provided her time and talent since we first became a Main Street community in the early days of our downtown revitalization. We are thrilled that she has been helping us in the last year to upscale our image advertising campaigns." Beth Brenner, DWC Assistant Executive Director and graphic artist added "There are so many great places to shop for the latest fashions in downtown Westfield. These photos allow us to continue our focus on fashion and to create even more sophisticated image campaigns." Some of these advertisements can be seen in New Jersey Life magazines, The Star-Ledger, and other regional publications.

Westfield, NJ - Merchandise from the Downtown Westfield Corporation can now be purchased on ebay. Whether you are looking for the Westfield Celebration of Community book, mugs, hats, t-shirts, or even bumper stickers with the branded "W", you can find it listed on ebay. Click on 'more' below to go to ebay. Then just type in 'Westfield, NJ' and all of the choices will appear. Merchandise can also be purchased directly from the Downtown Westfield Corporation at 105 Elm Street, Westfield, NJ 07090. Westfield branded merchandise makes great gifts for newcomers or those who may be relocating or even for birthdays or holidays.

Westfield Restaurant Moves to New Location and Larger Quarters

by Millicent Brody Writer/ Photographer

For six years, proprietor and Executive Chef Jaime Chaves welcomed his clientele at Xocolatz on Elm Street in Westfield. A definite player in the culinary scene, his tiny restaurant seated only 30 hungry people. Along with a host of starving diners who arrived for breakfast, lunch, and or dinner, many more would be queuing for take-out. Visitors to Westfield are accustomed to seeing his fringed, canopied bicycles tooling around with deliveries.

His hungry, devoted clientele drove Chaves to search for a larger, more sophisticated venue. "We definitely needed more space," he said. Regardless of whether you were ordering a meal, or ordering take-out, or simply having a conversation with the waitstaff, everyone was busy chatting-up everyone else. It was a bustling place.

Designed with chocolate covered walls, historic memorabilia, maple leaf copper tables, and mahogany school house chairs, the name Xocolatz comes from the word Xocolatl, a cocoa bean.

A true believer in the mantra, 'fresh food is the best food', Jaime Chaves credits his mother Teresa as his mentor. "I always wanted to be involved in whatever was going on in our kitchen," he said. "At fifteen, I was washing dishes in restaurants after school and on weekends. Along with my daily paper route, I worked all kinds of hours in either Cuban, Brazilian, Mexican, or American eateries."

Motivated to become the best chef that he could be, Chaves moved from Brazil to New York City where he not only became actively involved in restaurant and catering establishments, he met and married his wife Ana. "Together we made the decision to relocate to Somerset. I also thought I'd leave the food industry for a corporate experience. It was while working for Merrill Lynch, and spending most of my day in a small cubicle, that I decided I had to return to my first love...the kitchen!"

While cooking at Ol' Man Rafferty's in New Brunswick, he began a search for the perfect location of his first restaurant. Luckily he found a corner location which already boasted a large, open kitchen and seating for 60 indoors, plus an area for outdoor dining under an array of hanging plants, or the moon and stars.

"An advertisement in a local paper led me to Elm Street in Westfield where I discovered what could easily be the smallest restaurant in the world. I also knew it would be the perfect place to establish my credentials as a respected chef."

From the moment the doors opened, Chaves was an immediate success. From his absolutely delicious, fresh-baked chocolate chip cookies, to his fresh fruit salad, to his chili, and warm bowls of homemade soup, whatever you choose on the menu will only motivate you to return for more.

"Regardless of your taste in food, our eclectic menu is broad enough to suit every individual taste," he says. "We serve Central Jersey with a corporate client roster that includes Wachovia, Bank of America, Tag Hauer Watches, and the Town of Westfield."

"Our clientele actually forced us to seek larger quarters," said Dee Murley manager. "We moved from a teeny tiny restaurant to an upscale casual dining facility. Believe it or not, our prices remain the same. From sauces to our famous potato chips, to all of our soups and desserts, everything on our menu is prepared in our spacious open kitchen."

In addition to a host of daily specials, entrees include: pan seared salmon atop sweet potato cakes with sauteed spinach, grape tomatoes, wild mushrooms, and herbs in a white wine sauce; meaty baby back ribs dipped in Xocolatz? own secret sauce, served with home made coleslaw and a mound of crispy fries; a Xocolatz classic burger with fries, slaw and juicy pickle; and a charcoal broiled rib eye steak, with parsley potatoes, grilled tomatoes, caramelized onions and gorgonzola butter. Not that hungry? Enjoy a tropical shrimp salad, Jaime's Greek tuna salad, or any of Xolcolatz' famous wraps.

Hours: 11 a.m. to 10 p.m. Monday to Thursday. 11 a.m. to 10:30 p.m. Friday and Saturday. 11 a.m. to 8 p.m. Sunday FYI: BYOB. Accepts VISA and Master Card. Parking on the premises. Free street parking after 7 p.m. Casually smart dress. Off premise catering

Get your children ready for school without leaving downtown Westfield.

For Backpacks, go to:

- American Shoe Repair & Luggage (126 E. Broad St., 232-9522)
- The Leader Store (109 E. Broad St., 233-5609)
- The Children's Place (177 E. Broad St., 789-7542)

For School Supplies, visit:

- Baron's Drug Store(243 E. Broad St., 232-6680)
- CVS/pharmacy (210 South Ave. W., 654-8333)
- Drug Fair (260 North Ave. E., 232-5100)

New Shoes for Kids:

- Castle Bootery (52 Elm Street, 233-7172)
- Randal's Shoes (82 Elm St., 232-3680)
- Sole (107 Prospect St., 654-7800)
- The Leader Store (109 E. Broad St., 233-5609)

Cell Phones:

- AT&T (200 Central Ave., 301-1590)
- Verizon Wireless (109 North Ave. West, 789-1201)
- Unlimited Communications (305 South Ave. W., 654-6440)

Current jobs available in Westfield, NJ that are posted to craigslist are now available via WestfieldToday.com. Click on 'more' to view that list.

Westfield's free monthly email newsletter "Westfield Today" is now available online. Read the current issue, browse past issues, and sign up to receive future issues by clicking on "more".

Have you noticed that facades have been improved and historic restorations have occurred on some our historic treasures downtown? Did you know that the DWC is in the process of a streetscape project for new lighting, sidewalks, crosswalks, landscaping, etc.? Bids should go out shortly for the planned work on South Avenue between Central and Westfield avenues. Have you noticed that downtown is being spruced up with painting of the utility poles and meter poles? Chances are you have noticed these things, but didn't know that members of the DWC Design Committee, Streetscape Committee, and students from the summer Clean Communities grant has been assisting the DWC staff in working on these projects.

In addition, the DWC just received notice that they have been awarded a Downtown Business Improvement Zone Loan fund grant from the State of New Jersey Department of Community Affairs in the amount of $600,000 to assist with the South Avenue streetscape projects. Not only does the DWC envision these improvements, it also implements them, and applies for funding for them!

Westfield, NJ -- The Downtown Westfield Corporation (DWC) is pleased that the clock over the corner of Elm & E. Broad streets on The Children's Place building has been restored and is back in place. According to Sherry Cronin, Executive Director, "The building owner took the clock down in November 2006. It was in my garage in many parts with the hopes to restore it as time permitted. Richard Edge, a friend to the DWC, volunteered to take on the task of managing the restoration."

The clock, which was a fixture on the corner of Elm & E. Broad since the 1930's, had malfunctioned frequently in recent years. Richard Edge managed the project and restored and repainted the housing and engaged the assistance of Frank Chestnut, electrician to replace all of the electrical connections and lighting. Jack Gordin of Gordin & Sons replaced the clock mechanisms on the two-sided clock. Dominick Verdic, Property Owner, funded all of the improvements. The clock was reinstalled by Dominick Verdic this week with assistance from Richard Edge, Art Brown and Bill Moore.

Westfield area photographer Cheri Rogowsky can be seen roaming the streets on Tuesdays evenings during the Sweet Sounds Downtown Jazz Festival. Chances are you've seen her with her camera, and probably she has seen you and your family too throught her lense.

Her photos of the bands, possbibly of you and your families and friends are now available online. You can browse the photos and purchase copies online on through Cheri's website www.Cherisclassiccandids.com.

Click "more" below to go directly to her photos of the Jazz Festival. Then select the date that you want to browse.

Cheri is the official photographer for the Downtown Westfield Corporation's Sweet Sounds Downtown Jazz Festival. Her business, Cheri's Classic Candids, provides complete prfoessional photography services for a variety of events throughout Central New Jersey. In business for over 20 years, you can count on her to provide you with top quality photographs and novelty products of your special events. Cherish the memories!

Kiehl's Since 1851, was founded as an old-world 19th century apothecary in New York City. Their unique and extensive background represents a blend of cosmetic, pharmaceutical, herbal and medicinal knowledge developed through generations. Kiehl's products are made with the finest ingredients that they know of to assure the high quality of skin care that their customers have come to recognize over the years as being formulations signature only to Kiehl's.

They are proud to introduce Kiehl's Corporate Services. This new department is dedicated to offering their corporate customers limitless gift giving choices for large promotional events, conventions as well as personal anniversaries or any special dates on the calendar. You can depend on Kiehl's assistance whether you require several hundred gifts or a single gift; need to send them across town or across the country, it is our long standing commitment to ensure that your order will be handled with efficiency and care.

Kiehl's can provide you with many selections that will delight and pamper everyone on your list. For men and women of all ages, they offer products for the face, hair, and body. Their products are practical and unique, as is their gift packaging. Kiehl's Corporate Services provides a variety of gift options to meet your gift-giving needs.

If you require additional information or would like to place an order, please contact Brenda Fusaro, at 908/389-1719, or by fax at 908/389-1722 or email at Bfusaro@kiehls-usa.com.

They look forward to having the opportunity to serve you and, in the meantime, they send greetings and best wishes from everyone at Kiehl's.

Kiehl's Since 1851
132 East Broad Street
Westfield, NJ 07090

PDF of information on Kiehl's Corporate Services.

By Millicent K. Brody Writer / Photographer The year to be exact, was 2004 and we were bursting with pride. Westfield was granted the honor of becoming the only town in the state of New Jersey to have won the Great American Main Street Award. Why? Because the National Trust Main Street Center, the pioneer of the preservation-based, commercial-district revitalization movement, and it's Four Point Approach System had proven that with their assistance, and the assistance of all of the Downtown Westfield Corporation volunteers, we were able to save our historic buildings, protect our community's sense of place, create jobs, generate new businesses, bring investments to our neighborhoods, and generally stimulate our town and local downtown district. In truth, it was the spirit of cooperative community involvement of many volunteers working closely together that led to the famed Main Street award. In 2004, we were all riding high. What could be sweeter? We lived and worked in Westfield. We were proud of our town, proud of our community, and shared in its success. Isn't that why we all moved to Westfield? Didn't we want to be a vital part of a living, growing community? We came to Westfield because of its excellent school system and vibrant, home-town-downtown district. We came because of its reputation and high regard for family life. We came because, regardless of your religion, there was a house of worship waiting to welcome you and your family. We came because we wanted our kids to grow up in a safe environment and because of its excellent location and access to transportation. I'm proud of my community, and overjoyed that I live here. Yet, I know that I can't take my town for granted. Certainly, there are issues, but when I look at the broad picture, I feel confident that working together we can accomplish a successful solution. We all admit we have parking challenges and sometimes worry about a meter running out. What do we do? Never leave home without a smart card, tokens or change. Pre-paid parking cards and tokens can be purchased at the Office of Parking Services. When meeting friends or family downtown, instead of searching for several parking spaces, agree to meet at someone's home. Then everyone carpool and ride to your destination, together. If you are coming for dinner, plan to arrive close to 7pm when meters are free. Consider dropping off your family and parking in a lot. The south side train station is free on weekends and after 12 noon any day in non-numbered permit spaces. Also consider locating a parking space several blocks from the center of town, and walk to your destination. We all have a vested interest in what happens to our town. We also know that for more than forty-years, there has been a major parking problem. We've learned that grousing and griping never settles anything; and when people treat one another with kindness and respect, they tend to have a more positive working relationship. I am proposing that as a community we come together to strengthen our partnership with Westfield. We must bond to find solutions with one another and with our downtown district. "Rebuilding a district's economic health and maintaining that success requires broad-based community involvement, active support from both the public and private sectors, and sound management," said Doug Loescher director of the National Trust Main Street Center. "Having a solid organization at the foundation of that revitalization effort is so important to long term success." What can we all do? Keep in mind that we have a great downtown district. Recognize that current economic frustrations have affected the entire country, and in many ways each of us has had to cut-back. Be grateful for what we have. Enjoy the season, and with luck, I'll see you downtown!

Did you know that you can purchase prepaid parking cards for the meters downtown? If you are a frequent shopper, diner, or movie goer in Westfield, get a prepaid card and you no longer have to worry about getting change for the parking lot meters. The card is the same size as a credit card, so it fits easily into your wallet and is always there when you need to park. $.25 increments are deducted on an as needed basis.

Parking cards (and tokens) may be purchased at the Office of Parking Services. Refillable parking cards may be purchased ranging in value from $20 up to $200. Parking tokens, good for one-hour of parking, can be purchased for $.50 each.

Westfield, NJ -- A grand opening of First State Bank's newest location at 405 South Avenue W. in Westfield recently occurred. Attending the ribbon cutting ceremony were (left to right): Diane Barabas, Downtown Westfield Corporation (DWC) Board of Director, Theodore Kest, President and Chief Financial Officer, Lisa Wagner of First State Bank, Andrew Skibitsky, Mayor, Beata Szycowska of First State Bank, Sherry Cronin, DWC Executive Director, and Jo Ann Neylan, Westfield Town Council.

by Millicent K. Brody

Limani Seafood Grill, the newest, most welcome, addition to downtown Westfield, New Jersey's dining scene occurred December 10, 2007.

Owned by proprietor George Vastardis, and staffed by a group of well-trained and well-informed servers, you'll enjoy the dining experience.

The Vastardis family grew up in the famous seaport of Piraeus. Greece. Known for its harbors, restaurants, and seafood taverns, the name Limani, is the Greek word for seaport.

"My father, Michael was a self-trained chef who refined his skills on cruise ships. Living in a community surrounded by many harbors, we'd fish each day for our lunch and dinner. At Limani, we prepare our seafood just the way you like it."

As you enter the restaurant, you're bound to notice a fresh seafood display. Available by the pound, visitors are always welcome to telephone their order, and it will be ready for pick-up.

Looking about the restaurant, you're bound to see many diners enjoying selections of seafood from the raw bar. From oysters to king crab legs, their famous chilled shellfish sampler or chilled Chateau (which easily serves six people), is chock full of lobster, shrimp, oysters, king crab legs served with Limani?s special sauce. Those with a discriminating taste might opt for American and Siberian caviar with diced egg, house prepared crostini, capers, and calamata olive spread.

Regardless of the season, lobster bisque remains a favorite. Topping the list of salads, the Mediterranean is tossed with mixed organic greens, roasted red beets, gorgonzola cheese, toasted pistachio nuts, orange segments, and a shallot, garlic vinaigrette, Caesar salad enthusiasts will appreciate the freshness of the dressing and house-toasted croutons.

"We are one of the few establishments that purchase fresh imported Spanish octopus for our grilled octopus salad and Thalasomezes, which is char-grilled shrimp, octopus, and calamari, served with oregano, and lemon-oil emulsion." Don't leave without an order of house made Spanakopita. Prepared with fresh baby spinach, leeks, scallions, dill and feta cheese, then baked in a swirl of phyllo dough, it pairs well with crispy and spicy buffalo-style shrimp, and pepper seared sashimi tuna with pickled ginger, wasabi, and spicy, mixed greens.

Special entrees include: Chilean sea bass, potato crusted red snapper, sauteed spinach, and roasted red pepper coulis, horseradish crusted Atlantic salmon and swordfish, and a selection of fresh seafood which you may order oven grilled, blackened, or broiled.

Desserts are all prepared in house with a warm season focus on gelato and sorbets.

Limani Seafood Grill is accepting reservations for Mother's Day on May 11.

Hours: noon to 9 p.m. Monday to Thursday. noon to 10 p.m. Friday and Saturday. noon to 8 p.m. Sunday.
FYI: BYOB. Prix-Fixe Three Course Dinner Monday to Wednesday, under $30. Major credit cards accepted. Casually smart attire. Off premise catering. Reservations suggested. Daily metered parking. Free parking in public parking lots after after 7 p.m.
$$$$: Dinner for two: $80 (excluding tax and gratuity).

by Millicent K. Brody

Not since a visit to the famous Boy's in Delray, Florida, have I seen produce as freshly displayed and smartly priced as the Westfield Farm Market. Open just four months, visitors are completely mesmerized by the price and freshness of their products. Grab a cart, and start shopping. From Macintosh and Gala apples, to bananas, large ripe melons, lemons, limes, artichokes, and tomatoes on the vine in every size, shape and color, you'll love the selection of peppers, onions, mushrooms, and potatoes. (Including a huge selection of teeny Yukon Gold potatoes.) This is the place to shop for grapes, berries, oranges, tangerines, and even honeybells. What's more, there is so much more!

You'll appreciate the unblemished selection of butterhead, crisphead, leaf, and romaine lettuce. Endive, crisp stalks of celery, rhubarb, zucchini, carrots, mushrooms, stringbeans, broccoli, eggplant, and beets appear as if they were freshly picked.

From a huge floral display, to fresh bread, cheese, milk, eggs, cereal, nuts, cookies, and all your most needed perishables, you'll appreciate the quality, and adore the price.

Owned by Annie and John Chang, Westfield Farm is located at 719 Central Ave., Westfield, (908)232-1884. Parking on the premises. Major credit cards accepted.

In the Sunday April 20, 2008 edition of The New York Times, Clyne & Murphy was featured in the New Jersey section. Below is the full text of the article as it appeared.

Quick Bite | Westfield

Salads, Sandwiches, and Parking

By KELLY FEENEY

Finding a good place to eat in downtown Westfield, a dining destination with many restaurants, is easy; scoring a parking spot is trickier. So make a slight detour and head south of the train station to Clyne & Murphy. Chances are you'll nab a curbside parking space.

Clyne & Murphy is primarily a caterer. Since opening in 1984, it has offered an extensive menu of everything from hors d'oeuvres (150 different kinds) and quiches to filet mignon. At lunchtime, the 50-seat dining room with floral tablecloths and pressed-tin ceiling opens to serve a classic, well-priced selection of salads and sandwiches.

To be sure, there are sloppy Joes (although they're tidy here, without too much dressing), various Reuben sandwiches, and Cobb and spinach salads. But there are also pleasant surprises.

For a light lunch, try the pear salad with mixed greens, sprinkled with goat cheese, walnuts and bacon ($8.75). The chunky white meat "crantastic" chicken salad with cranberries, which is on the rotating menu of daily specials, is another good choice ($8.50).

Vegetarians have plenty of options, too. On any given day, there are about 25 salads, including specials like a strawberry spinach salad with fresh berries, toasted coconut, walnuts, goat cheese and sesame dressing ($9.25).

The salmon wrap with sweet mango and honey-lime vinaigrette is refreshing ($9.75), as is the Tokyo turkey wrap with wasabi mayonnaise ($8.75). There are also beef, chicken and fish entree choices (they change daily); take home an entree like pecan-encrusted chicken served with garlicky rice and fresh vegetables for an easy dinner ($9.50 a serving). Save room for a slice of airy strawberry shortcake ($4).

by Millicent K. Brody

Recently, one morning, a group of us sat down for coffee at what used to be one of the hottest places to sip your morning brew. At one time moms and their baby strollers would vie for spots to gather with friends...not so now. Alas, during our last visit, we counted only 16 people in an environment that could easily seat 81. As we left to continue our morning responsibilities, we could not help but notice a prevailing quiet that continued along our downtown district.

According to the Associated Press, and printed in The Courier-News, "Forty-nine percent of respondents in a poll issued Monday, April 7, 2008, by Fairleigh Dickinson University's Silberman College of Business, said 'they're worse off financially than they were a year ago'. That's up from 41 percent in a January poll." All you have to do is check with your best buddies. Instead of dining out once or twice a week, they're dining at home more often. Instead of yearning for a new spring outfit, they're shopping in their closets or at discount stores.

Making do is replacing let's do...and for now, it has to be that way. Too many of us know people who are out of work or in danger of losing their jobs. Nationally, there are signs that small retailers are struggling. According to the Associated Press, "Consumers who are closing their wallets amid rising gasoline prices and housing slumps are forcing specialty retailers to pare back their brands. Retailers including Bombay Co. and KB Toys have gone bankrupt." National retailers are offering steep discounts and many have announced plans to scale back or close stores.

Westfield is not immune to the national economic problem or rising vacancies. Because of our excellent school system, and relatively steady housing market, our downtown is faring far better than others. However, our local merchants are feeling the results of the national crunch. They truly need our support. Yes, we've all noticed that we're spending much more per week for a bag of groceries. And yes, it's costing way more to fill our tanks with gasoline.

We're all searching for bargains, but not necessarily in the right places. Instead of driving miles and miles to highway discount stores, shop downtown. Support your local merchants and retailers. They provide an array of goods and services at prices you'd like to pay. Of course, you might be shelling out a tad more money for a favorite shirt, wallet, or dinner...but you're definitely saving money on fuel. And in this economy, that's a major savings!

by Millicent K. Brody

Wander into Bovella's Pastry Shoppe & Cafe located on the corner of East Broad and Prospect Street, and you're bound to be dazzled by the array of pastries. A mainstay since 1949, the original business was started by Michael Bove.

"Bouvella's began on East Second Street in Plainfield," said Bove who continues to pull trays of cookies out of the oven. "I was there for twenty-four years. My dream came true when I opened my bake shop in Westfield. Year after year, we welcome the same families who come for all of their holiday and special occasion cakes."

"We are known for the best cheese cake, rum cake, and cannolis," said Ralph Bencivenga who currently owns the shop. "Only now we have a much larger selection of specialty cakes, cookies, pies, tarts, and bread."

Actively involved in the bakery for more than twenty-one years, Bencivenga started as a dishwasher. "I am attached to the shop," he said. "And even though it's so many years, I continue to love making people happy. "

A Westfield High School graduate, the busy baker recalls walking from school to the bakery, and looking forward to reaching North Avenue in town. "That's where I'd catch the first scent of freshly baked goods coming out of the oven at Bovella's."

Talented Bobby Fischer is the cake designer. After graduating from the Culinary Institute of America in Hyde Park, New York, he designed cakes at Primavera Regency in Sterling. Known for his pastry art, he now heads the design team Bouvella's. "We'll design any cake to suit any occasion," he said. "Come in with your special request, and we'll do our best to create the cake of your dreams."

Visitors to the shop can easily become mesmerized by refrigerated shelves filled with gorgeous confections. The selection seems endless. There are trays of mini cream puffs, peanut butter tarts, Oreo cookie bombes, cannolis, rum, raspberry, strawberry, and apple tarts. Choose a white chocolate cheese cake layered with chocolate ganache and serve it as a birthday cake, ($20.00). For a special occasion, or just because it's delicious, take home a cannoli cake filled with whipped ricotta cheese and fresh whipped cream, (6 in. $15.50; 7 in. $17.50). Choose pignoli cookies, and taralli's in plain, garlic, pizza and hot, or select an assortment of bakery style cookies.

In addition to every sweet treat you can imagine, the bakery offers, Italian bread, pepperoni, sausage, and egg plant rolls and coffee, cappuccino and espresso. Drop by with friends for a cup of gelato with a biscotti dipped in chocolate.

In the Sunday Edition March 9th of the New York Times, Classic Thyme Cooking School of Westfield was featured on page 1 of the New Jersey section. The article discusses cooking classes that cater to all tastes and shows a photo of students having fun in the Classic Thyme kitchen.

As published in the article, in the last several years, since TV personalities like Rachel Ray and Gordon Ramsey seared their names on the national consciousness, David Martone, the owner of Classic Thyme has not been able to schedule enough lessons, he said. In fact, he is phasing out his retail business selling cookware and other products to focus on the school.

"People have become a lot more interested in learning ," he said. "A lot of them watch the Food Network. They love the little tips -- the way to cut an onion, the way to peel something quickly, the way to slice an avocado or mango. And the beauty of what we do with the classes where you make a meal is that you put something in a pan and you see it, smell it, taste it. You don't get that with TV."

Classic Thyme, 710 South Avenue West

The long-awaited South Avenue Streetscape Improvement Plan, sponsored by the Downtown Westfield Corporation, was approved by the Mayor & Town Council in January 2008. The plan involves new sidewalks, new lighting, new curbs, brick pavers, crosswalks, trees and landscaping on both sides of South Avenue from Central Avenue to Westfield Avenue.

The specifications and bidding process will take place soon, with construction expected to take place this summer.

The following is a list of events happening in downtown Westfield during 2008.

March
Westfield Student Artwork
in downtown stores hosted by the Westfield Public Schools Fine Art Department

Westfield Community Players
'The Uninvited', March 1, 8, 14 & 15
March 7 - Benefit Performance
908-232-1221

Westfield Symphony Orchestra
April 12, Beauty and the Beast
908-232-9400

April

Westfield Spring Fling Street Fair
April 27, 10am-5pm
Westfield Area Chamber of Commerce, 908-233-3021

Westfield Community Players
'Forever Plaid', April 26
908-232-1221

May

Westfield Community Players
Forever Plaid, May 3, 10, 16 & 17
May 2 & 9 - Benefit Performances
908-232-1221

Westfield Symphony Orchestra
May 3, Lest We Forget
908-232-9400

Concert to benefit the Youth and Family Counseling
nonprofit agency
May 31, 908-233-2042

June

Concerts in Mindowaskin Park
Every Thursday evening
Westfield Recreation Department
908-789-4080

July

12th Annual 'Sweet Sounds Downtown' Jazz Festival
Every Tuesday in July & August, July 1-August 19
7 pm - 9 pm
Downtown Westfield Corporation
908-789-9444

Concerts in Mindowaskin Park
Every Thursday evening
Westfield Recreation Department
908-789-4080

Farmers Market & Treasure Chest
Every Saturday, 8 am - 2 pm
at the South Ave. train station
Westfield Area Chamber of Commerce, 908-233-3021

7th Annual Downtown Westfield 5K and Pizza Extravaganza
Wednesday, July 23, 7pm start
Downtown Westfield Corporation
908-789-9444

Sidewalk Sale Days -- July 17,18,19,20
Downtown Westfield Corporation
908-789-9444

August

12th Annual 'Sweet Sounds Downtown' Jazz Festival
Every Tuesday in July & August
7 pm - 9 pm
Downtown Westfield Corporation
908-789-9444

Concerts in Mindowaskin Park
Every Thursday evening
Westfield Recreation Department
908-789-4080

Farmers Market & Treasure Chest
Every Saturday, 8 am - 2 pm
at the South Ave. train station
Westfield Area Chamber of Commerce, 908-233-3021

September

Farmers Market & Treasure Chest
Every Saturday, 8 am - 2 pm
at the South Ave. train station
Westfield Area Chamber of Commerce, 908-233-3021

Family Movie Nights
Sept. 20 at the South Ave. train station lower lot
Sept. 26 at the Elm Street Field
Downtown Westfield Corporation
908-789-9444

Westfield Festifall Street Fair
Sept. 28, 10am-5pm
Westfield Area Chamber of Commerce, 908-233-3021

October

Farmers Market & Treasure Chest
Every Saturday, 8 am - 2 pm
at the South Ave. Westfield train station
Westfield Area Chamber of Commerce, 908-233-3021

Trick or Treat Downtown
and Costume Contest
Sunday, October 26
11:00am to 3:00pm, Costume Contest at 3:30pm
Downtown Westfield Corporation
908-789-9444

Haunted House at Memorial Pool
October 31, Westfield Recreation Department, 908-789-4080

December

Annual Tree Lighting
December 7, 5 pm
at the North Ave. Westfield train station
Westfield Area Chamber of Commerce, 908-233-3021

Welcome Home to Westfield
Photos with Santa and Mrs. Clause (Dec 28-30)
and entertainment and special promotions on the
streets and in the stores throughout the
month of Dec.

Family Night
New Year's Eve, 6 pm - 10 pm
Westfield Armory - Rahway Ave.
Westfield Recreation Department & Westfield Area Chamber of Commerce, 908-789-4080

The Downtown Westfield Corporation is now offering a free email newsletter entitled "Westfield Today" designed to inform residents and business owners of the latest happenings in our historic award-winning NJ town. The newsletter highlights grand openings, sales and promotions, upcoming events and other news on a regular basis to keep all interested parties informed. New features on the Downtown Westfield Corporation website, www.westfieldtoday.com will also be highlighted. Such features include daily updates of downtown happenings, Rialto movie times, events and business listings.

Jamie Lemberg, a recent addition to the Downtown Westfield Corporation staff, is responsible for the newsletter as well as the website. According to Sherry Cronin, Executive Director "We are very fortunate to have Jamie. She is a Westfield resident and has extensive experience in web related marketing strategies.". Sign up for the newsletter below.

Free Newsletter
Email:

The Downtown Westfield Corporation and Comcast completed a new fashion commercial being shown on HGTV, Style, Food Network and Bravo channels as part of the DWC's focus on Downtown Westfield retail in 2007. A short and long commercial are being shown on Comcast, on the On-Demand platform, and in Comcast service announcements. Thanks to Nadine Raphael, Photographer for direction and styling, Anthony of Anthony Michael Salon, and Alex Almeida for makeup. Clothes provided by: Lord & Taylor, Menina, and Perla. Shoes provided by: Lord & Taylor and Sole. Artwork provided by FastFrame, Evalyn Dunn's Gallery, and Juxtapose Gallery. Venues included: Northside Trattoria, Kiehl's, Bovella's, Acquaviva delle fonti, Juxtapose Gallery, Brummers, The Flower Zone, Douglas Cosmetics, Elm Street, Michaelangelo, and Presbyterian Church of Westfield. Our sincere thanks to all who provided time, talent or treasures in this important project! Click here to view the 30-second commercial. For more inforamtion call the Downtown Westfield Corporation at 908-789-9444.

Downtown Westfield Corporation has partnered with local businesses to offer free parking for their customers. During this promotion, participating businesses purchase half-price parking tokens from the DWC and provide them to their customers--good for one free hour of parking anywhere in downtown. The convenient tokens, which were recently introduced by Westfield?s Parking Services Department, are accepted in any pay station or meter downtown during normal enforcement hours of 9 am to 7 pm Monday thru Saturday. The following businesses are participating in the free parking promotion: Adlers Jewelers, 219 North Ave. W., 233-6900, Anais Boutique, 51 Elm Street, 233-3777, Brunner Opticians, 100 E. Broad Street, 232-8182, Cheeburger Cheeburger, 251 North Ave., 389-1100, Classic Thyme, 161 E. Broad Street, 232-5445, Copies Now, 251 North Ave. W., 232-1001, Dahn Yoga, 241 North Ave. W., 301-9642, Dave Rossi Photography, 104 Quimby Street, 232-8300, FastFrame, 111 Quimby Street, 301-0330, Knit-a-Bit, 66 Elm Street, 301-0053, Liberty Travel, 201 E. Broad Street, 301-1400, Michael Kohn Jewelers, 226 North Av., W. 232-8199, New Jersey Workshop for the Arts, 152 E. Broad St., 789-9696, Omaha Steaks, 131 E. Broad Street, 654-0055,Randal's Shoes, 82 Elm Street, 232-3680, Salon Visage, 240-44 North Ave., 233-2726, Scott's Shoes, 109 Quimby Street, 233-5678, Sole, 107 Prospect Street, 654-7800, State Farm Insurance, 2-4 Elm Street, 233-9100, The Flower Zone, 103 Prospect Street, 654-8837, The Guillotine, 108 Central Ave, 654-8686, The Leader Store, 109 E. Broad Street, 233-5609, The UPS Store, 231 North Ave., W., 654-8200, Westfield Galleries, 266 E. Broad Street, 232-5833 Customers should look for posters in each participating business and inquire about the program while supplies last. According to David Martone, Chairman of the DWC and proprietor of Classic Thyme, "Customers are responding very favorably to the program. Many of them comment how nice it is to offer free parking for their next visit back to the store".

There are wonderful restaurants to choose from every day of the week! There are restaurants for breakfast, lunch or dinner. Click on 'more' for links to information about Westfield restaurants!

The Downtown Westfield Corporation (DWC) has some great gifts featuring Westfield. Downtown Westfield T-shirts are available for $10, hats are $5, new mugs are $8, stationary is $5, and signature Westfield W bumper stickers are on sale for $3 exclusively at the DWC office. The copy of the new Westfield, a Celebration of Community coffee table book by Walter Choroszewski is also available to purchase for $25. All proceeds go to the sponsor of the book, the Education Fund of Westfield. Carolyn Tuchman has created a beautiful collage entitled Westfield, NJ Doorways and is being sold by the DWC. A small print is $53, a medium print is $68.90, and a large print is $79.50. Call the DWC at (908) 789-9444 for more information or pick up one of these great gift items at the DWC office located at 105 Elm Street.

On November 5, 2003 Carolyn Tuchman of Florham Park, New Jersey announced the release of Westfield, New Jersey Doorways, her latest artwork in her Community Doorways series. This limited edition, which uniquely and beautifully depicts her rendition of Westfields historic and interesting doors, is now on display, and available for sale, at the offices of the Downtown Westfield Corporation, 105 Elm Street, Westfield.

Tuchman commented, Westfield is such a beautiful community with so much character and so rich in history that I was challenged to narrow my selection. Creating Westfield, New Jersey Doorways was a wonderful and enriching experience and I am very pleased with the results.

About Carolyn M. Tuchman: Following a successful career in licensing and graphic design, Mrs. Tuchman has directed her artistic talents to creating artwork based upon the doorways of major universities and local communities. In her University Doorways series, she has completed the Doorways of Princeton University and the Doorways of Columbia University and is currently working on the University of Pennsylvania. In addition to the Westfield, New Jersey Doorways, her Community Doorways series includes Madison Doorways and Florham Park Doorways. DWC 908-789-9444

Westfield was featured in a video on all outbound Continental Airlines flights from Newark in May and June. Click on this video link!